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Hard Rock Digital

Senior Designer - Engagement, Casino

Hard Rock Digital, Tallahassee, Florida, us, 32318

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What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us? What’s the position?

As a Sr. Designer on the Engagement team, you will design experiences that engage and delight. With an established understanding of storytelling and customer journeys, you craft creative that strengthens connections and builds loyalty. Your passion for engagement and retention strategies drives you to learn, adapt, and contribute to impactful campaigns. You will work at the heart of the action, collaborating closely with the Design Lead, creative team, and stakeholders. Your primary mission will be to support the design and execution of engagement-driven creative primarily within the online Casino segment, including game launches, promotions, and new feature roll-outs. What You’ll Do: Lead the design and execution of engagement-driven creative, including lifecycle campaigns, loyalty programs, and personalized experiences within the Casino segment

Create visually stunning, on-brand assets for CRM, email, push notifications, in-app messaging, and other engagement channels.

Collaborate with retention marketers to analyze iGaming user behavior, tailoring designs to amplify engagement metrics such as session frequency, active days, and lifetime value.

Partner with cross-functional teams, including product, marketing, and analytics, to align engagement strategies with broader Casino business goals.

Stay Ahead of Trends by keeping up-to-date with the latest design trends and best practices in digital advertising, particularly within the iGaming and Casino landscape.

Maintain a cohesive brand presence across all engagement channels, ensuring consistency while driving creativity.

What are we looking for?

5+ years of experience in marketing or product design, with a focus on iGaming and Casino engagement and retention.

Experience with platforms like Braze, Mailchimp, or SendGrid is a plus.

A strong portfolio is required. It should showcase innovative, engagement-focused iGaming creative that drove measurable customer retention or loyalty.

Mastery of the Adobe Creative Suite (Photoshop, Illustrator) is essential. Experience with Figma is a major plus.

Expertise in designing immersive, interactive iGaming experiences that resonate with audiences.

Collaborative mindset: Experience working with marketers and product teams to refine creative approaches.

A passion for or interest in sports, casino games, or the iGaming industry is a significant advantage.

Knowledge of gamification or loyalty program design is a required

Our Ideal Candidate

You are more than just a designer; you are a problem-solver who understands that a great design must also be effective. You are detail-oriented, hungry to learn, and thrive on seeing your work make a real-time impact. You enjoy the challenge of a fast-paced environment and are excited by the idea of designing for major sporting events or new game launches. You are a collaborative team player ready to grow your career and help build the visual identity of a leading brand in a thrilling industry. Why Join Us

Creative Growth: Be part of a high-energy team committed to creativity and excellence.

Meaningful Contributions: Help shape how customers interact with our brand through engaging design.

Dynamic Culture: Enjoy a collaborative and supportive environment with flexible work arrangements.

Growth Opportunities: Build your career within a fast-growing business and iconic brand.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include: Competitive pay

Flexible vacation allowance

Flexible work from home

Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

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