Northmarq
Overview
Northmarq is a unique capital markets resource for commercial real estate investors, providing clients access to experts in debt, equity, investment sales, loan servicing, and fund management. The company offers best-in-class training, inclusive teams, collaboration, mentoring, and growth. The organization emphasizes helping employees unlock their potential, with a culture recognized by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate. Position: Senior Regional Marketing Manager. Location: in one of Northmarq’s major markets. This leader oversees a team of regional marketing managers across the U.S. who develop marketing plans for designated Northmarq local (regional) Debt + Equity offices. This role is part of the Marketing & Communications Extended Leadership Team and collaborates with Corporate Marketing & Communications, business line leadership, operations, and corporate teams to build marketing programs and brand strategies for producers and local markets. The Regional Marketing Lead also has regional marketing responsibilities in a designated region and acts as a working manager. Travel: up to 20% domestically. Responsibilities include planning and executing marketing activities to generate leads, nurture and convert prospects in the pipeline, and retain existing clients. The role requires aligning regional plans with the goals of the region/office and developing regional marketing programs that can be leveraged in local markets. Key competencies include collaboration, client focus, cross-organizational relationship building, leadership of high-performing teams, delivering marketing plans for distributed sales channels, strong project management, graphic design experience, and innovative digital and email marketing. Responsibilities
Manage a team of Regional Marketing Managers to build and measure effective marketing strategies in partnership with business line leaders, producers, and local offices. Plan, produce, and execute regional and local marketing plans that align with division strategies and regional goals. Translate national marketing initiatives into regionally/local programs in collaboration with marketing and communications team members. Develop, write, and design engaging content for local markets and producers; leverage thought leadership, research, and PR from internal partners. Develop campaigns, collateral, and marketing programs leveraging content and offerings, including email campaigns, web strategies, thought leadership, research, advertising, and special reports. Deliver marketing plans aligned to D+E business goals and support client acquisition, nurturing, and retention goals. Collaborate with marketing, operations, and internal stakeholders to develop product positioning, messaging, and campaign strategies targeting clients. Define client insights and campaign analytics to optimize campaign effectiveness. Study competitor best practices and market insights to drive marketing programs and test innovative tactics. Coordinate development of campaigns, local events, collateral, pitchbooks, workshops, online events, and digital content. Drive full-funnel marketing programs from lead generation to nurturing and retention. Qualifications
A bachelor’s degree in marketing or communication. 5+ years of direct managerial experience managing others. Proven experience overseeing teams and projects to deliver consultative client service to sales channels with measurable results. 7+ years of experience developing content, campaigns, and strategies to support sales channels. Experience measuring and reporting team output and results, with ability to adjust strategies to optimize outcomes. Marketing planning and execution experience including graphic design and delivering campaigns using marketing technology platforms. Exceptional writing and editing skills with a track record of turning complex information into compelling stories and client engagement strategies. Experience building marketing strategies through collaboration with internal partners. Strong skills in marketing campaign management and deployment, including CRM and marketing automation platforms. Experience defining insights and analytics to drive strategy and decision making. Experience with Salesforce CRM, MS Office, Adobe Creative Cloud, and Asana or similar collaboration tools. Benefits and Compensation
Northmarq offers a highly competitive benefits package including medical, dental, vision, paid time off, 401K match with discretionary contribution, paid parental leave and adoption assistance, education assistance, volunteer PTO, and charitable contribution match. Colorado Residents: The salary range for the Senior Manager, Regional Marketing position is $125,000 to $150,000 annually. This is a good faith estimate; actual compensation depends on education, training, and experience. Note: Referrals increase your chances of interviewing at Northmarq. Get notified about new Senior Regional Marketing Manager jobs in Denver, CO.
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Northmarq is a unique capital markets resource for commercial real estate investors, providing clients access to experts in debt, equity, investment sales, loan servicing, and fund management. The company offers best-in-class training, inclusive teams, collaboration, mentoring, and growth. The organization emphasizes helping employees unlock their potential, with a culture recognized by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate. Position: Senior Regional Marketing Manager. Location: in one of Northmarq’s major markets. This leader oversees a team of regional marketing managers across the U.S. who develop marketing plans for designated Northmarq local (regional) Debt + Equity offices. This role is part of the Marketing & Communications Extended Leadership Team and collaborates with Corporate Marketing & Communications, business line leadership, operations, and corporate teams to build marketing programs and brand strategies for producers and local markets. The Regional Marketing Lead also has regional marketing responsibilities in a designated region and acts as a working manager. Travel: up to 20% domestically. Responsibilities include planning and executing marketing activities to generate leads, nurture and convert prospects in the pipeline, and retain existing clients. The role requires aligning regional plans with the goals of the region/office and developing regional marketing programs that can be leveraged in local markets. Key competencies include collaboration, client focus, cross-organizational relationship building, leadership of high-performing teams, delivering marketing plans for distributed sales channels, strong project management, graphic design experience, and innovative digital and email marketing. Responsibilities
Manage a team of Regional Marketing Managers to build and measure effective marketing strategies in partnership with business line leaders, producers, and local offices. Plan, produce, and execute regional and local marketing plans that align with division strategies and regional goals. Translate national marketing initiatives into regionally/local programs in collaboration with marketing and communications team members. Develop, write, and design engaging content for local markets and producers; leverage thought leadership, research, and PR from internal partners. Develop campaigns, collateral, and marketing programs leveraging content and offerings, including email campaigns, web strategies, thought leadership, research, advertising, and special reports. Deliver marketing plans aligned to D+E business goals and support client acquisition, nurturing, and retention goals. Collaborate with marketing, operations, and internal stakeholders to develop product positioning, messaging, and campaign strategies targeting clients. Define client insights and campaign analytics to optimize campaign effectiveness. Study competitor best practices and market insights to drive marketing programs and test innovative tactics. Coordinate development of campaigns, local events, collateral, pitchbooks, workshops, online events, and digital content. Drive full-funnel marketing programs from lead generation to nurturing and retention. Qualifications
A bachelor’s degree in marketing or communication. 5+ years of direct managerial experience managing others. Proven experience overseeing teams and projects to deliver consultative client service to sales channels with measurable results. 7+ years of experience developing content, campaigns, and strategies to support sales channels. Experience measuring and reporting team output and results, with ability to adjust strategies to optimize outcomes. Marketing planning and execution experience including graphic design and delivering campaigns using marketing technology platforms. Exceptional writing and editing skills with a track record of turning complex information into compelling stories and client engagement strategies. Experience building marketing strategies through collaboration with internal partners. Strong skills in marketing campaign management and deployment, including CRM and marketing automation platforms. Experience defining insights and analytics to drive strategy and decision making. Experience with Salesforce CRM, MS Office, Adobe Creative Cloud, and Asana or similar collaboration tools. Benefits and Compensation
Northmarq offers a highly competitive benefits package including medical, dental, vision, paid time off, 401K match with discretionary contribution, paid parental leave and adoption assistance, education assistance, volunteer PTO, and charitable contribution match. Colorado Residents: The salary range for the Senior Manager, Regional Marketing position is $125,000 to $150,000 annually. This is a good faith estimate; actual compensation depends on education, training, and experience. Note: Referrals increase your chances of interviewing at Northmarq. Get notified about new Senior Regional Marketing Manager jobs in Denver, CO.
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