Black & White Zebra
Senior SEO Manager (USA) at Black & White Zebra
Join to apply for the
Senior SEO Manager (USA)
role at
Black & White Zebra . At Black & White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work. As our brands scale across multiple verticals, so does our ambition to expand our SEO footprint. Were looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows. In this role, youll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com. What Youll Be Doing (Responsibilities) Technical SEO Leadership: Own comprehensive technical SEO initiatives, including crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular audits using tools like Screaming Frog and other platforms; diagnose and resolve issues impacting performance. Develop and implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Work with engineering teams to scope, prioritize, and implement SEO projects, translating SEO requirements into development work as necessary. Content & Authority Building: Maintain and evolve keyword research in Ahrefs; keep keyword lists up to date with opportunities, striking-distance terms, and competitive insights. Partner with Managing Editors, Editors, and Director of Content & SEO to identify high-value opportunities, conduct gap analyses, spot striking-distance opportunities, and optimize content for search visibility, engagement, and lead generation. Support Digital PR in prioritizing backlinks and tracking link-building initiatives tied to content clusters. Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal tools; communicate cause/effect analysis of ranking and traffic changes. Identify new growth opportunities, forecast impact, and deliver actionable insights. Develop and run SEO testing initiatives from ideation to measurement. AI & Automation & Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and execution at scale. Identify opportunities to expand scope and drive better results through scalable SEO systems and processes. Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations teams to plan and execute SEO initiatives aligned with business goals. Serve as the internal SEO subject matter expert, guiding strategy and influencing decision-making.
How Your Success Will Be Measured Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across priority content clusters and business-critical topics. Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture. Authority & content optimization: Increased visibility and engagement for optimized content, with growth in high-quality backlinks and domain authority. Systemic & scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency and enable SEO execution at scale.
Your Skillset Includes SEO leadership: 5+ years of hands-on SEO experience with a track record of driving measurable organic growth in competitive markets. Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture. Operationalizing SEO frameworks across multiple websites (e.g., scalable internal linking strategy, templated content structures). Tool fluency: Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, Looker Studio; strong Excel/Google Sheets for analysis and reporting. Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying gaps and authority-building opportunities. AI & automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact. Testing & Experimentation: Experience designing and running SEO experiments; data-driven refinement of strategy, including emerging SERP elements like AI Overviews. Analytical mindset: Ability to surface insights, connect cause-and-effect trends, and communicate clearly to stakeholders. Collaborative communicator: Strong cross-functional influence and ability to align diverse teams around SEO priorities.
Nice to Haves Experience in B2B SaaS SEO or other highly competitive industries. Experience using AirTable for managing the lifecycle of organic content. Experience with JavaScript to scale SEO automations, data analysis, and workflow integrations. Knowledge of server-side SEO factors, such as log file analysis and collaboration with developers. Active participation in the SEO community through writing, speaking, or thought leadership.
Salary Statement This full-time position is available as a remote role. The role offers an annual base salary in the range of $80,000 to $100,000 USD. The range is a guide for expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, and abilities, and alignment with market data. In addition to base salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package. About Us Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. Our brands cover project management, product management, people management, customer experience, quality assurance, and more, with the goal of connecting people with knowledge, skills, and tools to succeed professionally. We started in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Weve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We are committed to a playbook for the future of work and empowering communities to create it with us. Were an equal opportunity employer. Diversity, Equity & Inclusion: we consider all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veterans status, sexual orientation, or any other category protected by law. We celebrate all backgrounds that help make our team impactful, iterative, adaptable, and fun. Seniority level : Not Applicable Employment type : Full-time Job function : Marketing and Sales Industries : Technology, Information and Media Referrals increase your chances of interviewing at Black & White Zebra by 2x. #J-18808-Ljbffr
Join to apply for the
Senior SEO Manager (USA)
role at
Black & White Zebra . At Black & White Zebra, our publications are the cornerstone of our business. We equip professionals with forward-thinking resources to leverage tools and software (with an emphasis on AI) to build better systems, stronger teams, and more human-centered ways of working that drive real business impact. Through engaging videos, award-winning podcasts, smart thought leadership, and educational content, we create thriving communities that help people succeed at work. As our brands scale across multiple verticals, so does our ambition to expand our SEO footprint. Were looking for a Senior SEO Manager to oversee SEO performance with a strong emphasis on technical SEO excellence, scalable systems, and AI-driven workflows. In this role, youll partner closely with our content, operations, and digital PR teams to drive measurable, sustainable organic growth across a portfolio of websites, including PeopleManagingPeople.com, TheDigitalProjectManager.com, and TheCTOClub.com. What Youll Be Doing (Responsibilities) Technical SEO Leadership: Own comprehensive technical SEO initiatives, including crawlability, indexability, structured data, site speed, mobile optimization, internal linking, and site architecture. Conduct regular audits using tools like Screaming Frog and other platforms; diagnose and resolve issues impacting performance. Develop and implement optimization strategies for metadata, headers, URL structures, sitemaps, navigation, and schema markup across a portfolio of sites. Work with engineering teams to scope, prioritize, and implement SEO projects, translating SEO requirements into development work as necessary. Content & Authority Building: Maintain and evolve keyword research in Ahrefs; keep keyword lists up to date with opportunities, striking-distance terms, and competitive insights. Partner with Managing Editors, Editors, and Director of Content & SEO to identify high-value opportunities, conduct gap analyses, spot striking-distance opportunities, and optimize content for search visibility, engagement, and lead generation. Support Digital PR in prioritizing backlinks and tracking link-building initiatives tied to content clusters. Analytics, Insights, & Experimentation: Monitor SEO performance using GA4, GSC, Ahrefs, and internal tools; communicate cause/effect analysis of ranking and traffic changes. Identify new growth opportunities, forecast impact, and deliver actionable insights. Develop and run SEO testing initiatives from ideation to measurement. AI & Automation & Systems: Leverage AI tools (including ChatGPT) and automation workflows to improve SEO efficiency, performance monitoring, and execution at scale. Identify opportunities to expand scope and drive better results through scalable SEO systems and processes. Collaboration & Strategic Partnership: Work cross-functionally with content, design, engineering, and operations teams to plan and execute SEO initiatives aligned with business goals. Serve as the internal SEO subject matter expert, guiding strategy and influencing decision-making.
How Your Success Will Be Measured Organic performance impact: Growth in keyword rankings, organic traffic, and visibility across priority content clusters and business-critical topics. Technical SEO health: Improvements in site speed, crawlability, indexability, structured data, Core Web Vitals, and overall site architecture. Authority & content optimization: Increased visibility and engagement for optimized content, with growth in high-quality backlinks and domain authority. Systemic & scalable improvements: Development of AI-driven workflows, automation, and processes that enhance efficiency and enable SEO execution at scale.
Your Skillset Includes SEO leadership: 5+ years of hands-on SEO experience with a track record of driving measurable organic growth in competitive markets. Technical depth: Expertise in site speed, structured data, crawlability, Core Web Vitals, and scalable site architecture. Operationalizing SEO frameworks across multiple websites (e.g., scalable internal linking strategy, templated content structures). Tool fluency: Wordpress, Ahrefs, Screaming Frog (or similar), GA4, GSC, Looker Studio; strong Excel/Google Sheets for analysis and reporting. Content alignment: Ability to bridge SEO strategy with content and digital PR teams, identifying gaps and authority-building opportunities. AI & automation: Proven track record of applying AI tools and workflows (including ChatGPT) to improve efficiency and impact. Testing & Experimentation: Experience designing and running SEO experiments; data-driven refinement of strategy, including emerging SERP elements like AI Overviews. Analytical mindset: Ability to surface insights, connect cause-and-effect trends, and communicate clearly to stakeholders. Collaborative communicator: Strong cross-functional influence and ability to align diverse teams around SEO priorities.
Nice to Haves Experience in B2B SaaS SEO or other highly competitive industries. Experience using AirTable for managing the lifecycle of organic content. Experience with JavaScript to scale SEO automations, data analysis, and workflow integrations. Knowledge of server-side SEO factors, such as log file analysis and collaboration with developers. Active participation in the SEO community through writing, speaking, or thought leadership.
Salary Statement This full-time position is available as a remote role. The role offers an annual base salary in the range of $80,000 to $100,000 USD. The range is a guide for expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, and abilities, and alignment with market data. In addition to base salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package. About Us Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work. Our brands cover project management, product management, people management, customer experience, quality assurance, and more, with the goal of connecting people with knowledge, skills, and tools to succeed professionally. We started in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Weve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We are committed to a playbook for the future of work and empowering communities to create it with us. Were an equal opportunity employer. Diversity, Equity & Inclusion: we consider all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veterans status, sexual orientation, or any other category protected by law. We celebrate all backgrounds that help make our team impactful, iterative, adaptable, and fun. Seniority level : Not Applicable Employment type : Full-time Job function : Marketing and Sales Industries : Technology, Information and Media Referrals increase your chances of interviewing at Black & White Zebra by 2x. #J-18808-Ljbffr