BD Nogales Norte
Global Marketing Manager - BD Vacutainer Tubes
BD Nogales Norte, Franklin Lakes, New Jersey, us, 07417
Overview
Global Marketing Manager - BD Vacutainer Tubes
role at
BD Nogales Norte The Specimen Management business is seeking a Global Marketing Manager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in both its containment portfolio (BD Vacutainer) and Specimen Acquisition portfolio. Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer Hematology & Specialty Tubes portfolio. Partner with international and regional marketing and sales teams to support global commercialization efforts. Conduct market and customer analysis to find opportunities for innovation and portfolio expansion. Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines. Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions. Direct market research efforts to generate short- and long-term forecasts and interpret market trends. Supervise global competitor activity across products, sales, and marketing to inform strategic positioning. Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging. Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials. Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications. Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies. Qualifications
Education: BS/BA in business, science, marketing, or health care required; MBA preferred. Experience: At least 3 to 5+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience preferred). Business experience may include marketing, sales, sales training, or business development. Knowledge, Skills and Abilities: Proactive self-starter; strong prioritization and multitasking; strategic thinker with growth mindset and influencing capabilities; collaborative across functions in a matrixed organization; excellent communication and problem-solving skills; analytical with ability to identify trends; strong customer orientation. Work Environment & Policies
On-site collaboration is prioritized; a minimum of 4 days in-office per week is typical for many roles. Remote or field-based arrangements vary by position and will be indicated in the job posting. Employment is contingent upon proof of vaccination against COVID-19 where required by location, with accommodations considered per policy and applicable law. Why Join Us?
BD values your opinions and contributions, supports learning and growth, and encourages you to bring your authentic self to work. We aim to help you discover a culture where you can learn, grow, and thrive while contributing to improving health worldwide. To learn more, visit our careers site. Equal Opportunity Employer
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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Global Marketing Manager - BD Vacutainer Tubes
role at
BD Nogales Norte The Specimen Management business is seeking a Global Marketing Manager to support its Lab Specimen Management portfolio. BD is the global market leader in Specimen Management, with leadership positions in both its containment portfolio (BD Vacutainer) and Specimen Acquisition portfolio. Responsibilities
Be responsible for the global strategy and performance of the BD Vacutainer Hematology & Specialty Tubes portfolio. Partner with international and regional marketing and sales teams to support global commercialization efforts. Conduct market and customer analysis to find opportunities for innovation and portfolio expansion. Handle the full product lifecycle, including competitive assessments and development of pricing strategies and guidelines. Integrate commercial insights into the Coordinated Business Planning (IBP) process to advise strategic decisions. Direct market research efforts to generate short- and long-term forecasts and interpret market trends. Supervise global competitor activity across products, sales, and marketing to inform strategic positioning. Develop and implement strategic and tactical go-to-market plans, including product positioning and messaging. Build and maintain sales enablement tools such as training materials, collateral, guides, and tutorials. Provide expertise across the full marketing mix, including advertising, digital marketing, direct marketing, tradeshows, public relations, and scientific communications. Maintain a deep understanding of the market landscape, customer needs, competitive dynamics, and new technologies. Qualifications
Education: BS/BA in business, science, marketing, or health care required; MBA preferred. Experience: At least 3 to 5+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience preferred). Business experience may include marketing, sales, sales training, or business development. Knowledge, Skills and Abilities: Proactive self-starter; strong prioritization and multitasking; strategic thinker with growth mindset and influencing capabilities; collaborative across functions in a matrixed organization; excellent communication and problem-solving skills; analytical with ability to identify trends; strong customer orientation. Work Environment & Policies
On-site collaboration is prioritized; a minimum of 4 days in-office per week is typical for many roles. Remote or field-based arrangements vary by position and will be indicated in the job posting. Employment is contingent upon proof of vaccination against COVID-19 where required by location, with accommodations considered per policy and applicable law. Why Join Us?
BD values your opinions and contributions, supports learning and growth, and encourages you to bring your authentic self to work. We aim to help you discover a culture where you can learn, grow, and thrive while contributing to improving health worldwide. To learn more, visit our careers site. Equal Opportunity Employer
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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