Bixal
Senior Strategic Communications Manager-Social Media
Bixal, Atlanta, Georgia, United States, 30383
Senior Strategic Communications Manager-Social Media
Base pay range $130,000.00/yr - $145,000.00/yr At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending in @bixal.com or from talent@bixal.com. Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included. Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you need assistance or a reasonable accommodation to complete your application, please reach out to talent@bixal.com. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays. Why Bixal? Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement. Our Values People-First: Emphasizing the importance of people in all aspects of work. Collaboration and Transparency: Valuing teamwork and open communication. Growth Mindset: Encouraging innovation and continuous improvement. Creating Lasting Impact: Focusing on meaningful outcomes and positive change. About The Role
We are seeking an experienced Senior Strategic Communications Manager- Social Media
to lead the development and execution of a comprehensive social media strategy for CDC and its public-facing channels. This role will shape how CDC leverages social platforms to communicate critical public health information, engage diverse audiences, and build trust during both routine outreach and public health emergencies. You will combine deep social media expertise with strong analytical skills and the ability to integrate AI-driven tools, data insights, and content strategies to drive engagement, consistency, and growth across CDC’s social ecosystem. This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success. Compensation
The salary range for this role is $130,000 – $145,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate. Responsibilities
Develop and implement a data-driven social media strategy aligned with CDC’s public health priorities and digital modernization goals. Lead content planning, publishing strategies, and audience engagement approaches across platforms. Utilize AI-powered analytics, listening, and sentiment analysis tools to monitor public discourse, emerging trends, and real-time feedback. Track and analyze engagement metrics, campaign performance, and follower growth to inform continuous improvement and evidence-based decision-making. Partner with content creators, UX designers, and technical leads to ensure consistent voice, tone, and user experience across channels. Identify and implement innovative content approaches, including data visualizations, short-form video, real-time messaging, and interactive formats. Establish governance frameworks, publishing standards, and response protocols to ensure accuracy, timeliness, and brand integrity. Provide guidance and training to internal teams on social media best practices, analytics interpretation, and emerging trends. Attend meetings and work from the CDC office in Atlanta, GA at least 10%. Other relevant duties and responsibilities as assigned, trained, and qualified to perform. Qualifications
Bachelor’s Degree, plus at least 10 years of experience leading social media strategy for large or complex organizations, ideally in public health, government, or science communication environments. Demonstrated expertise with social listening, analytics, and publishing platforms Experience using AI-enabled content and engagement tools. Demonstrated ability to design and execute multi-channel campaigns, grow audiences, and drive measurable engagement outcomes. Strong experience collaborating with creative, UX, and technical teams to align social strategy with broader digital initiatives. Exceptional writing, storytelling, and presentation skills; ability to translate complex information into accessible and compelling content. Experience managing social media during high-visibility or emergency situations is highly desirable. Ability to foster innovation, process improvement, and efficiency within complex program structures. Collaborative mindset with the ability to build strong partnerships across diverse stakeholders. Ability to obtain and maintain a Public Trust clearance Nice To Have Skills And Experience
Familiarity with federal communication standards and digital accessibility best practices. How We Support Our Team
Flex hours 401K with matching incentive Parental Leave Medical/dental/vision benefits Flex Spending Account Company provided short-term disability and life insurance Commuter benefits Paid Time Off (PTO) 11 Paid holidays Employment decisions are based on merit, qualifications, and business needs. We leverage technology, communications, data, and human-centered design to help governments and leading organizations be more efficient, effective, and impactful. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries
Business Consulting and Services Referrals increase your chances of interviewing at Bixal by 2x
#J-18808-Ljbffr
Base pay range $130,000.00/yr - $145,000.00/yr At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending in @bixal.com or from talent@bixal.com. Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included. Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you need assistance or a reasonable accommodation to complete your application, please reach out to talent@bixal.com. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays. Why Bixal? Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement. Our Values People-First: Emphasizing the importance of people in all aspects of work. Collaboration and Transparency: Valuing teamwork and open communication. Growth Mindset: Encouraging innovation and continuous improvement. Creating Lasting Impact: Focusing on meaningful outcomes and positive change. About The Role
We are seeking an experienced Senior Strategic Communications Manager- Social Media
to lead the development and execution of a comprehensive social media strategy for CDC and its public-facing channels. This role will shape how CDC leverages social platforms to communicate critical public health information, engage diverse audiences, and build trust during both routine outreach and public health emergencies. You will combine deep social media expertise with strong analytical skills and the ability to integrate AI-driven tools, data insights, and content strategies to drive engagement, consistency, and growth across CDC’s social ecosystem. This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success. Compensation
The salary range for this role is $130,000 – $145,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate. Responsibilities
Develop and implement a data-driven social media strategy aligned with CDC’s public health priorities and digital modernization goals. Lead content planning, publishing strategies, and audience engagement approaches across platforms. Utilize AI-powered analytics, listening, and sentiment analysis tools to monitor public discourse, emerging trends, and real-time feedback. Track and analyze engagement metrics, campaign performance, and follower growth to inform continuous improvement and evidence-based decision-making. Partner with content creators, UX designers, and technical leads to ensure consistent voice, tone, and user experience across channels. Identify and implement innovative content approaches, including data visualizations, short-form video, real-time messaging, and interactive formats. Establish governance frameworks, publishing standards, and response protocols to ensure accuracy, timeliness, and brand integrity. Provide guidance and training to internal teams on social media best practices, analytics interpretation, and emerging trends. Attend meetings and work from the CDC office in Atlanta, GA at least 10%. Other relevant duties and responsibilities as assigned, trained, and qualified to perform. Qualifications
Bachelor’s Degree, plus at least 10 years of experience leading social media strategy for large or complex organizations, ideally in public health, government, or science communication environments. Demonstrated expertise with social listening, analytics, and publishing platforms Experience using AI-enabled content and engagement tools. Demonstrated ability to design and execute multi-channel campaigns, grow audiences, and drive measurable engagement outcomes. Strong experience collaborating with creative, UX, and technical teams to align social strategy with broader digital initiatives. Exceptional writing, storytelling, and presentation skills; ability to translate complex information into accessible and compelling content. Experience managing social media during high-visibility or emergency situations is highly desirable. Ability to foster innovation, process improvement, and efficiency within complex program structures. Collaborative mindset with the ability to build strong partnerships across diverse stakeholders. Ability to obtain and maintain a Public Trust clearance Nice To Have Skills And Experience
Familiarity with federal communication standards and digital accessibility best practices. How We Support Our Team
Flex hours 401K with matching incentive Parental Leave Medical/dental/vision benefits Flex Spending Account Company provided short-term disability and life insurance Commuter benefits Paid Time Off (PTO) 11 Paid holidays Employment decisions are based on merit, qualifications, and business needs. We leverage technology, communications, data, and human-centered design to help governments and leading organizations be more efficient, effective, and impactful. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing, Public Relations, and Writing/Editing Industries
Business Consulting and Services Referrals increase your chances of interviewing at Bixal by 2x
#J-18808-Ljbffr