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Superform

Consumer Marketing Lead

Superform, New York, New York, us, 10261

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About Superform Superform is the first user-owned neobank. Anyone can save, swap, send, and earn onchain while keeping full control of their assets. Trusted by more than 150,000 users, Superform aggregates over $70B of opportunities across 60+ protocols so you can earn the most, easily and instantly.

We believe financial tools should be accessible to everyone, safer than ever, and built to last. That’s why we’ve built the full onchain wealth stack:

Superform Protocol: permissionless smart account infrastructure that routes assets and data across chains to perform actions and earn money.

Superform App: desktop, iOS, and Android experiences to browse, access, and manage yield from anywhere.

SuperVaults & SuperAssets: the most flexible and secure primitives for onchain wealth, offering best-in-class USD, BTC, and ETH yields.

Backed by leading investors across TradFi and DeFi like VanEck, Circle, and Polychain, we’re about to launch Superform v2 on desktop, iOS, and Android, bringing high-yield DeFi to millions of mobile users worldwide.

Website | App

The Role We’re hiring a Consumer Marketing Lead to own user acquisition, adoption, and retention for the Superform app. Your mission is to make earning in DeFi as simple and intuitive as using any mainstream fintech app while keeping power in the user’s hands through self-custody, decentralization, and the $UP token.

What You’ll Do

Design and execute growth strategies across consumer channels (X, TikTok, Instagram, Telegram)

Launch and manage social campaigns that resonate with both crypto-natives and first-time users

Collaborate with product and growth teams to align campaigns with launches and features

Work cross-functionally across growth and product teams

Track data across funnels and optimize for acquisition cost, retention, and engagement

Who You Are

2+ years in Web3 marketing with a track record of growing B2C apps

Deeply crypto native and understand DeFi culture

Full-stack growth operator: you can run ads, brief designers, build partnerships, and dig into analytics

Exceptional creative communicator and storyteller

Thrive in distributed, fast-moving, high-autonomy environments while being organized

Able to overlap 9 am–1 pm EST

Nice to Have

Network of creators, influencers, and communities in crypto.

Experience with early-stage, zero-to-one consumer app growth.

Belief in aliens

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