Certus
Join to apply for the
Marketing Manager - M&A
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CERTUS 3 weeks ago Be among the first 25 applicants Join to apply for the
Marketing Manager - M&A
role at
CERTUS This range is provided by CERTUS. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$60,000.00/yr - $80,000.00/yr About CERTUS Pest Control
CERTUS is a national pest control platform built on partnership, growth, and legacy. We acquire and support high-performing local pest control brandsempowering their teams to thrive while delivering trusted service to families across the country.
Role Overview
We're looking for a dynamic and strategic Marketing Manager to lead marketing initiatives for our brand acquisition arm. This person will serve as the voice of CERTUS to prospective sellers, private equity partners, and the broader pest control industry. From digital campaigns to event planning, from video storytelling to seller testimonial development, this role is equal parts strategist, creator, and brand evangelist.
Key Responsibilities
Acquisition Marketing & Content Development
Develop and execute a comprehensive marketing strategy that positions CERTUS as the leading acquirer in the pest control industry. Create compelling, SEO-optimized content (blogs, landing pages, case studies, seller spotlights) that speaks to prospective sellers and strategic partners. Manage the CERTUS website with a focus on CRO and thought leadership visibility. Own the CERTUS M&A brand across LinkedIn, YouTube, X, Facebook, TikTok and Instagram, tailoring messaging for each platform. Partner closely with the M&A team to translate real seller stories into testimonial content and video case studies.
Video & Creative Production
Storyboard, script, and produce short-form video content for organic and paid campaigns. Capture and repurpose testimonial interviews, on-site footage, and brand storytelling assets. Collaborate with video editors or vendors as needed to scale content production.
Event Marketing & Industry Presence
Lead CERTUS presence at key tradeshows, industry summits, and M&A events. Coordinate logistics, booth design, and event branding. Partner with the acquisition team to identify strategic sponsorship opportunities and negotiate vendor agreements. Track event ROI and lead generation metrics tied to acquisition outreach.
Strategic Branding & Messaging
Refine and reinforce CERTUS brand narrative in all external-facing assets. Serve as the go-to marketing partner for the VP of Acquisitions and Business Development team. Monitor industry trends and competitors to adjust messaging and positioning accordingly.
Qualifications & Expertise
5+ years of experience in marketing, content creation, or brand strategy preferably within home services, B2B, or PE-backed environments. Proven expertise managing website content, SEO, and social media strategy across multiple platforms. Comfortable writing, filming, and editing short-form videos using tools like Adobe Premiere Pro, Canva, CapCut, or similar. Experience managing tradeshows or B2B field events. Solid understanding of marketing analytics and reporting tools (Google Analytics, HubSpot, etc.). Strong interpersonal and communication skills, ability to translate technical or operational details into compelling brand stories. Ability to manage multiple projects simultaneously and work across time zones/markets. Experience in M&A marketing or working with founders is a plus. Passion for local business storytelling and a knack for spotting what makes a brand truly stand out. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Consumer Services Referrals increase your chances of interviewing at CERTUS by 2x Get notified about new Marketing Manager jobs in
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Marketing Manager - M&A
role at
CERTUS 3 weeks ago Be among the first 25 applicants Join to apply for the
Marketing Manager - M&A
role at
CERTUS This range is provided by CERTUS. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$60,000.00/yr - $80,000.00/yr About CERTUS Pest Control
CERTUS is a national pest control platform built on partnership, growth, and legacy. We acquire and support high-performing local pest control brandsempowering their teams to thrive while delivering trusted service to families across the country.
Role Overview
We're looking for a dynamic and strategic Marketing Manager to lead marketing initiatives for our brand acquisition arm. This person will serve as the voice of CERTUS to prospective sellers, private equity partners, and the broader pest control industry. From digital campaigns to event planning, from video storytelling to seller testimonial development, this role is equal parts strategist, creator, and brand evangelist.
Key Responsibilities
Acquisition Marketing & Content Development
Develop and execute a comprehensive marketing strategy that positions CERTUS as the leading acquirer in the pest control industry. Create compelling, SEO-optimized content (blogs, landing pages, case studies, seller spotlights) that speaks to prospective sellers and strategic partners. Manage the CERTUS website with a focus on CRO and thought leadership visibility. Own the CERTUS M&A brand across LinkedIn, YouTube, X, Facebook, TikTok and Instagram, tailoring messaging for each platform. Partner closely with the M&A team to translate real seller stories into testimonial content and video case studies.
Video & Creative Production
Storyboard, script, and produce short-form video content for organic and paid campaigns. Capture and repurpose testimonial interviews, on-site footage, and brand storytelling assets. Collaborate with video editors or vendors as needed to scale content production.
Event Marketing & Industry Presence
Lead CERTUS presence at key tradeshows, industry summits, and M&A events. Coordinate logistics, booth design, and event branding. Partner with the acquisition team to identify strategic sponsorship opportunities and negotiate vendor agreements. Track event ROI and lead generation metrics tied to acquisition outreach.
Strategic Branding & Messaging
Refine and reinforce CERTUS brand narrative in all external-facing assets. Serve as the go-to marketing partner for the VP of Acquisitions and Business Development team. Monitor industry trends and competitors to adjust messaging and positioning accordingly.
Qualifications & Expertise
5+ years of experience in marketing, content creation, or brand strategy preferably within home services, B2B, or PE-backed environments. Proven expertise managing website content, SEO, and social media strategy across multiple platforms. Comfortable writing, filming, and editing short-form videos using tools like Adobe Premiere Pro, Canva, CapCut, or similar. Experience managing tradeshows or B2B field events. Solid understanding of marketing analytics and reporting tools (Google Analytics, HubSpot, etc.). Strong interpersonal and communication skills, ability to translate technical or operational details into compelling brand stories. Ability to manage multiple projects simultaneously and work across time zones/markets. Experience in M&A marketing or working with founders is a plus. Passion for local business storytelling and a knack for spotting what makes a brand truly stand out. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Consumer Services Referrals increase your chances of interviewing at CERTUS by 2x Get notified about new Marketing Manager jobs in
Tampa, FL . Clearwater, FL $95,000.00-$105,000.00 3 days ago Director, Brand Activation & Field Marketing
Greater Tampa Bay Area $83,200.00-$90,000.00 3 months ago Oldsmar, FL $80,000.00-$85,000.00 3 days ago Tarpon Springs, FL $95,000.00-$110,000.00 2 weeks ago Tarpon Springs, FL $95,000.00-$110,000.00 4 weeks ago Tampa, FL $45,000.00-$55,000.00 2 weeks ago Manager, Partnership Marketing- University of South Florida
Tampa, FL $80,000.00-$100,000.00 2 weeks ago Brandon, FL $173,500.00-$231,500.00 3 months ago Tampa, FL $80,000.00-$110,000.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr