Starwood Pet Travel
Overview
Marketing Manager
(Content, SEO & Video) at
Starwood Pet Travel . Location: Remote (USA) with Eastern Time overlap. Department: Marketing. Reports to: VP, Strategic Initiatives. Employment: Full-time, Exempt. Mission
Own content, SEO, video, and podcast operations to grow qualified demand while reducing CAC. Coordinate production, manage vendors, and ship a monthly Marketing Scoreboard that drives decisions. About Starwood Pet Travel
Starwood Pet Travel is a leading international pet relocation company focused on safety, transparency, and stress-reducing customer experience. The team partners with global carriers and vetted agents to deliver end?to?end relocations for companion animals. Role Overview
This role is a hands-on manager (35 years experience) who plans and executes the editorial calendar, leads SEO initiatives, manages social distribution and email nurtures, and owns marketing reporting. Video is a first?class channel: coordinates production of performance and organic videobriefs, scripts, shoots, and postvia external creators/editors and in-house resources. The podcast is one sub?stream of this video program (hosted by an executive). PPC bidding/execution remains with an external agency; this role provides creative briefs, landing page requirements, and performance insights, and manages creative testing for Meta/YouTube/Reddit. Key Responsibilities Content & SEO Build and maintain the content roadmap (pillar pages, route/country guides, supporting articles). Keyword research, intent mapping, briefs, on?page optimization, internal linking; coordinate technical tickets. Maintain hub pages for priority trade lanes and compliance topics.
Video Content & Creative Ops
Plan quarterly video roadmap across organic and paid use?cases; define hooks, scripts, shot lists, and storyboards.
Vendor management
Manage vendors/creators (UGC, editors, production houses); negotiate SOWs, timelines, and deliverables. Own creative testing cadence with the paid buyer: 35 hook variants, cuts for 9:16/1:1/16:9, captioning, CTA variants. Maintain asset library, naming conventions, rights management, and brand-safety/pet-welfare compliance. Produce cut-downs/shorts and coordinate thumbnails for YouTube/Meta/Reddit.
Podcast
Plan and coordinate recordings, oversee editing (hands?on or via outsourced editor), publish show notes, and distribute. Repurpose episodes into shorts, blog recaps, email, and social threads.
Lifecycle, Web & Social
Build/optimize landing pages, lead magnets, forms, and simple A/B tests; enforce UTM hygiene. Manage newsletters and nurture sequences in HubSpot; maintain speed?to?lead alerts.
Analytics & Reporting
Own the monthly Marketing Scoreboard (GA4 + HubSpot + ad platform exports): acquisition, funnel conversion, pipeline created, CAC, ROAS/MER. Track creative testing results (e.g., hook hold %, 3?sec view rate, CTR, cost/MQL deltas) and maintain a creative learning agenda.
Vendor & Stakeholder Management
Manage podcast editor, freelance designers/writers, and the PPC interfaces; deliver briefs and creative needs.
Required Qualifications
35 years in content? and video?led growth for services lead?gen (B2C or B2B2C). Proven non?brand organic growth and content that converts. Hands?on SEO: keyword research, on?page optimization, internal linking; ability to brief and QA technical tickets. Experience running creative tests with a paid buyer/agency; can turn results into next?round variants and clear insights. HubSpot Marketing (forms, UTMs, lists, email, simple workflows) and GA4 proficiency; able to assemble dashboards from exports (Looker Studio or spreadsheet). Strong copywriting; project management; vendor negotiation. Some video production management: pre?production (briefs/scripts/storyboards), vendor coordination, post?production QA; understands platform specs (Meta/YouTube/Reddit) and brand?safety.
Tools
HubSpot Sales HubSpot CMS GA4 Excel/Sheets Ahrefs/Semrush Frame.io (or similar) Canva/Adobe YouTube Studio Airtable/Asana/ClickUp
Nice-to-Have
Review Basic HTML/CSS for landing tweaks; schema/FAQ markup familiarity. Review-generation and reputation workflows. Hands-on video editing (Descript, Premiere, Final Cut, Riverside for podcast, etc) nice to have but not required; vendor/editor support available.
Compensation
Base Salary: $65,000$75,000 (DOE) Bonus: Up to 15% of base salary based on performance (e.g., increases in non-brand/organic-sourced MQLs and improvement in retail CAC). Benefits: 80% employer-paid bronze health insurance plan for the employee 80% employer-paid dental insurance plan for the employee 80% employer-paid vision insurance plan for the employee Monthly cell phone plan through T-Mobile (cell phone purchase is not included) Vacation reimbursements of up to $500 for each week of PTO taken (2 weeks max)
Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Pet Services
#J-18808-Ljbffr
Marketing Manager
(Content, SEO & Video) at
Starwood Pet Travel . Location: Remote (USA) with Eastern Time overlap. Department: Marketing. Reports to: VP, Strategic Initiatives. Employment: Full-time, Exempt. Mission
Own content, SEO, video, and podcast operations to grow qualified demand while reducing CAC. Coordinate production, manage vendors, and ship a monthly Marketing Scoreboard that drives decisions. About Starwood Pet Travel
Starwood Pet Travel is a leading international pet relocation company focused on safety, transparency, and stress-reducing customer experience. The team partners with global carriers and vetted agents to deliver end?to?end relocations for companion animals. Role Overview
This role is a hands-on manager (35 years experience) who plans and executes the editorial calendar, leads SEO initiatives, manages social distribution and email nurtures, and owns marketing reporting. Video is a first?class channel: coordinates production of performance and organic videobriefs, scripts, shoots, and postvia external creators/editors and in-house resources. The podcast is one sub?stream of this video program (hosted by an executive). PPC bidding/execution remains with an external agency; this role provides creative briefs, landing page requirements, and performance insights, and manages creative testing for Meta/YouTube/Reddit. Key Responsibilities Content & SEO Build and maintain the content roadmap (pillar pages, route/country guides, supporting articles). Keyword research, intent mapping, briefs, on?page optimization, internal linking; coordinate technical tickets. Maintain hub pages for priority trade lanes and compliance topics.
Video Content & Creative Ops
Plan quarterly video roadmap across organic and paid use?cases; define hooks, scripts, shot lists, and storyboards.
Vendor management
Manage vendors/creators (UGC, editors, production houses); negotiate SOWs, timelines, and deliverables. Own creative testing cadence with the paid buyer: 35 hook variants, cuts for 9:16/1:1/16:9, captioning, CTA variants. Maintain asset library, naming conventions, rights management, and brand-safety/pet-welfare compliance. Produce cut-downs/shorts and coordinate thumbnails for YouTube/Meta/Reddit.
Podcast
Plan and coordinate recordings, oversee editing (hands?on or via outsourced editor), publish show notes, and distribute. Repurpose episodes into shorts, blog recaps, email, and social threads.
Lifecycle, Web & Social
Build/optimize landing pages, lead magnets, forms, and simple A/B tests; enforce UTM hygiene. Manage newsletters and nurture sequences in HubSpot; maintain speed?to?lead alerts.
Analytics & Reporting
Own the monthly Marketing Scoreboard (GA4 + HubSpot + ad platform exports): acquisition, funnel conversion, pipeline created, CAC, ROAS/MER. Track creative testing results (e.g., hook hold %, 3?sec view rate, CTR, cost/MQL deltas) and maintain a creative learning agenda.
Vendor & Stakeholder Management
Manage podcast editor, freelance designers/writers, and the PPC interfaces; deliver briefs and creative needs.
Required Qualifications
35 years in content? and video?led growth for services lead?gen (B2C or B2B2C). Proven non?brand organic growth and content that converts. Hands?on SEO: keyword research, on?page optimization, internal linking; ability to brief and QA technical tickets. Experience running creative tests with a paid buyer/agency; can turn results into next?round variants and clear insights. HubSpot Marketing (forms, UTMs, lists, email, simple workflows) and GA4 proficiency; able to assemble dashboards from exports (Looker Studio or spreadsheet). Strong copywriting; project management; vendor negotiation. Some video production management: pre?production (briefs/scripts/storyboards), vendor coordination, post?production QA; understands platform specs (Meta/YouTube/Reddit) and brand?safety.
Tools
HubSpot Sales HubSpot CMS GA4 Excel/Sheets Ahrefs/Semrush Frame.io (or similar) Canva/Adobe YouTube Studio Airtable/Asana/ClickUp
Nice-to-Have
Review Basic HTML/CSS for landing tweaks; schema/FAQ markup familiarity. Review-generation and reputation workflows. Hands-on video editing (Descript, Premiere, Final Cut, Riverside for podcast, etc) nice to have but not required; vendor/editor support available.
Compensation
Base Salary: $65,000$75,000 (DOE) Bonus: Up to 15% of base salary based on performance (e.g., increases in non-brand/organic-sourced MQLs and improvement in retail CAC). Benefits: 80% employer-paid bronze health insurance plan for the employee 80% employer-paid dental insurance plan for the employee 80% employer-paid vision insurance plan for the employee Monthly cell phone plan through T-Mobile (cell phone purchase is not included) Vacation reimbursements of up to $500 for each week of PTO taken (2 weeks max)
Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Pet Services
#J-18808-Ljbffr