Wisconsin Staffing
Channel Marketing Specialist
Company / Location Information A. O. Smith Corporation's North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a comprehensive product line featuring some of the best-known brands in North America. As a global leader, A. O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company's goal is to be a leading global water technology company, and our focus is on building this platform through new product development, global expansion, strategic acquisitions and partnerships. This hybrid position is located in A. O. Smith's Milwaukee, WI headquarters location. We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education. Primary Function The Channel Marketing Specialist is responsible for designing, implementing, and optimizing channel partner programs that drive revenue growth, partner satisfaction, and market expansion. This role works cross-functionally with sales, marketing, operations, and product teams to ensure strategic alignment and successful program execution. Key responsibilities include leading partner training initiatives, coordinating events such as webinars, training events and shows, managing reward and loyalty programs, and overseeing co-op marketing fund allocation and utilization to maximize partner engagement and performance. Responsibilities Enablement & Training: Develop and deliver training materials, sales playbooks, and enablement resources to support partner success. Plan and Manage Training and Customer Events: Assist in the planning, organization, and execution of events that support and foster partner engagement. Program Development: Create, launch, and maintain scalable channel partner programs including onboarding, training, incentives, and enablement tools. Performance Management: Monitor and analyze program KPIs to track partner performance, identify trends, and recommend improvements. Cross-Functional Collaboration: Work with sales, marketing, and product teams to ensure alignment and execution of channel program strategies. Marketing Support: Collaborate with marketing to create co-branded materials, joint campaigns, and lead-generation initiatives. Incentive Programs: Design and manage partner incentive plans, including co-op, rewards and promotions. Qualifications 3-7... A. O. Smith values employee excellence. In our employment practices, we will not discriminate based on race, color, religion, sex, age, national origin, marital status, disability, or other legally protected status. We operate in a global environment and will strive to create a workplace where men and women from diverse backgrounds can thrive and achieve their fullest potential.
Company / Location Information A. O. Smith Corporation's North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a comprehensive product line featuring some of the best-known brands in North America. As a global leader, A. O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company's goal is to be a leading global water technology company, and our focus is on building this platform through new product development, global expansion, strategic acquisitions and partnerships. This hybrid position is located in A. O. Smith's Milwaukee, WI headquarters location. We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education. Primary Function The Channel Marketing Specialist is responsible for designing, implementing, and optimizing channel partner programs that drive revenue growth, partner satisfaction, and market expansion. This role works cross-functionally with sales, marketing, operations, and product teams to ensure strategic alignment and successful program execution. Key responsibilities include leading partner training initiatives, coordinating events such as webinars, training events and shows, managing reward and loyalty programs, and overseeing co-op marketing fund allocation and utilization to maximize partner engagement and performance. Responsibilities Enablement & Training: Develop and deliver training materials, sales playbooks, and enablement resources to support partner success. Plan and Manage Training and Customer Events: Assist in the planning, organization, and execution of events that support and foster partner engagement. Program Development: Create, launch, and maintain scalable channel partner programs including onboarding, training, incentives, and enablement tools. Performance Management: Monitor and analyze program KPIs to track partner performance, identify trends, and recommend improvements. Cross-Functional Collaboration: Work with sales, marketing, and product teams to ensure alignment and execution of channel program strategies. Marketing Support: Collaborate with marketing to create co-branded materials, joint campaigns, and lead-generation initiatives. Incentive Programs: Design and manage partner incentive plans, including co-op, rewards and promotions. Qualifications 3-7... A. O. Smith values employee excellence. In our employment practices, we will not discriminate based on race, color, religion, sex, age, national origin, marital status, disability, or other legally protected status. We operate in a global environment and will strive to create a workplace where men and women from diverse backgrounds can thrive and achieve their fullest potential.