SPX Technologies
Marketing Communications Specialist
SPX Technologies, Overland Park, Kansas, United States, 66213
Overview
Building the people that build the world. SPX Technologies builds innovative solutions in HVAC and Detection and Measurement. Through the RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support their continued development. As part of HVAC Cooling, SPX Cooling Technologies is a leader in high quality industrial HVAC equipment used to cool large facilities such as hospitals, data centers, and power plants. Brands include Marley, Recold, and SGS. As a Marketing Communications Specialist, you will fuel demand and strengthen global brand awareness by turning technical expertise into compelling stories across the website, email, media, social, webinars, and events. Youll partner with Product Management and Sales to translate launches into multi?channel campaigns and use insights to continually improve engagement and lead flow. Responsibilities
Product Launches & Campaign Storytelling Write case studies, blogs, newsletters, brochures and whitepapers that clearly articulate value and differentiation Partner with Product Management and Sales on positioning, proof points and thought leadership; maintain a shared editorial calendar Package campaign assets for reuse across web, email, social, PR and events to drive awareness, nurture buyer journeys and convert interest into qualified leads Social Content & Channel Voice Execute the global media relations program including securing advertising opportunities, editorial, press releases and articles in print and online trade publications Drive the social editorial calendar, crafting on-brand posts, captions and creative briefs Actively monitor and engage with our online community responding to comments, sharing relevant content, and fostering conversations that strengthen relationships and enhance brand reputation Web Content & On-Page SEO Own messaging and maintain consistency of voice and brand across global pages and regional adaptations Optimize headlines, metadata and internal linking using SEO best practices; collaborate with Digital Ops for site health, GA4 dashboards and technical SEO Qualifications
Experience
Minimum 3-5 years of B2B marketing communications experience, with a portfolio spanning case studies, articles, brochures, email, web and social content Proven writing, editing and storytelling skills across digital and print; ability to translate technical concepts into value propositions and marketing materials Email marketing and nurture experience (HubSpot or similar): segmentation, testing and performance reporting Web content and basic SEO proficiency Social content and channel voice experience: editorial calendar ownership, community engagement, and coordination with Digital Ops for scheduling/paid Proven media relations track record Ability to manage multiple projects with shifting priorities and deadlines Preferred
MarTech familiarity: HubSpot (forms, workflows, lists), GA4 dashboards and UTM discipline; collaboration with Digital Ops on site health/analytics PR tools/processes (e.g. Cision or similar) Design/video collaboration skills: ability to brief, review and iterate Familiarity with Adobe Creative Suite is a plus Education & Certifications
Bachelors degree in communications, marketing, journalism, public relations or related field Preferred/plus: HubSpot Email Marketing or Inbound certification; Google Analytics (GA4) certification; PRSA or comparable professional development Travel & Working Environment
Travel up to ~10%, including 2-4 trips per year for professional development, trade shows, customer events, site visits, and video/photo shoots Office/hybrid environment with extended periods of computer work; collaboration with teams across time zones Periodic visits to manufacturing or R&D facilities to gather content or capture visuals, following all safety protocols Culture & Benefits
Our culture is at the center of what we do. Our core values guide how we work and how we engage with others. We are committed to fostering an inclusive environment where everyone has a voice and can realize their fullest potential. Benefits
include competitive compensation packages, educational assistance, leadership development programs, and recognition programs. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Industrial Machinery Manufacturing
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Building the people that build the world. SPX Technologies builds innovative solutions in HVAC and Detection and Measurement. Through the RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support their continued development. As part of HVAC Cooling, SPX Cooling Technologies is a leader in high quality industrial HVAC equipment used to cool large facilities such as hospitals, data centers, and power plants. Brands include Marley, Recold, and SGS. As a Marketing Communications Specialist, you will fuel demand and strengthen global brand awareness by turning technical expertise into compelling stories across the website, email, media, social, webinars, and events. Youll partner with Product Management and Sales to translate launches into multi?channel campaigns and use insights to continually improve engagement and lead flow. Responsibilities
Product Launches & Campaign Storytelling Write case studies, blogs, newsletters, brochures and whitepapers that clearly articulate value and differentiation Partner with Product Management and Sales on positioning, proof points and thought leadership; maintain a shared editorial calendar Package campaign assets for reuse across web, email, social, PR and events to drive awareness, nurture buyer journeys and convert interest into qualified leads Social Content & Channel Voice Execute the global media relations program including securing advertising opportunities, editorial, press releases and articles in print and online trade publications Drive the social editorial calendar, crafting on-brand posts, captions and creative briefs Actively monitor and engage with our online community responding to comments, sharing relevant content, and fostering conversations that strengthen relationships and enhance brand reputation Web Content & On-Page SEO Own messaging and maintain consistency of voice and brand across global pages and regional adaptations Optimize headlines, metadata and internal linking using SEO best practices; collaborate with Digital Ops for site health, GA4 dashboards and technical SEO Qualifications
Experience
Minimum 3-5 years of B2B marketing communications experience, with a portfolio spanning case studies, articles, brochures, email, web and social content Proven writing, editing and storytelling skills across digital and print; ability to translate technical concepts into value propositions and marketing materials Email marketing and nurture experience (HubSpot or similar): segmentation, testing and performance reporting Web content and basic SEO proficiency Social content and channel voice experience: editorial calendar ownership, community engagement, and coordination with Digital Ops for scheduling/paid Proven media relations track record Ability to manage multiple projects with shifting priorities and deadlines Preferred
MarTech familiarity: HubSpot (forms, workflows, lists), GA4 dashboards and UTM discipline; collaboration with Digital Ops on site health/analytics PR tools/processes (e.g. Cision or similar) Design/video collaboration skills: ability to brief, review and iterate Familiarity with Adobe Creative Suite is a plus Education & Certifications
Bachelors degree in communications, marketing, journalism, public relations or related field Preferred/plus: HubSpot Email Marketing or Inbound certification; Google Analytics (GA4) certification; PRSA or comparable professional development Travel & Working Environment
Travel up to ~10%, including 2-4 trips per year for professional development, trade shows, customer events, site visits, and video/photo shoots Office/hybrid environment with extended periods of computer work; collaboration with teams across time zones Periodic visits to manufacturing or R&D facilities to gather content or capture visuals, following all safety protocols Culture & Benefits
Our culture is at the center of what we do. Our core values guide how we work and how we engage with others. We are committed to fostering an inclusive environment where everyone has a voice and can realize their fullest potential. Benefits
include competitive compensation packages, educational assistance, leadership development programs, and recognition programs. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Industrial Machinery Manufacturing
#J-18808-Ljbffr