PR Expert Relations Manager Job at Christian Dior Perfumes in New York

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.

Christian Dior Parfums is seeking a highly motivated and experienced PR Expert Relations Manager. In this role, the ideal candidate will manage and execute all expert talent relations and strategy for Christian Dior Parfums US across all product categories -- makeup, fragrance, and skincare.

This role will be instrumental in developing and implementing impactful digital content campaigns, managing long-term expert partnerships, identifying new talent, and overseeing award season expert partnership and content strategies. The ideal candidate will possess a strong understanding of the beauty and luxury landscape, established relationships with industry experts and talent agents, and a proven track record of successful PR campaigns.

The PR Expert Relations Manager reports directly to the Senior Director of PR and Events and will work closely day-to-day with both the local market and global Public Relations teams, including the global VIP and Experts team, and local Digital PR, Entertainment Relations, and Press/Events teams.

Key Responsibilities:

• Digital Content Campaigns & Seedings: Manage and implement multiple content partnerships and campaigns across all categories from start to finish – including casting, content review, maintaining budget, creator boosting and usage – to support key business priorities both globally and locally.  
• Expert Talent Management: Manage and execute all expert talent relations and strategies for Christian Dior Parfums US across makeup, fragrance, and skincare.
• Talent Management & Scouting: Manage day-to-day relationships with long-term contracted expert partners, ensuring alignment with brand objectives and maximizing campaign effectiveness, while also continuously scouting and identifying new and emerging expert talent to expand the brand's network and reach.
• Award Season Strategy: Oversee US award season expert strategy and partnerships together with the US Entertainment Relations Manager, to create impactful red carpet and 360 media moments.
• Budget Management: Manage and track budgets related to expert talent and campaigns, ensuring efficient allocation of resources.
• Cross-functional Collaboration: Collaborate with internal teams, including marketing, media, e-retail, to ensure integrated and consistent messaging across all platforms.
• Reporting and Analysis: Track and analyze campaign performance, providing regular reports and insights to the Senior Director of PR and Events.
• Market Research: Stay informed of industry trends, competitor activities, and emerging platforms to identify new opportunities for expert engagement.

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• 5-7 years of experience in talent or public relations at a brand or agency, with a focus on expert/influencer relations and contract negotiations and within the beauty, fashion, or luxury industry.
• Established relationships with key experts in the makeup, fragrance, and skincare categories.
• Proven track record of developing and executing successful digital content campaigns.
• Have a deep understanding of the ever-evolving beauty landscape, a strategic approach to program development, and the ability to collaborate within a complex corporate structure.
• Strong understanding of social media platforms and analytics.
• Excellent communication, interpersonal, and presentation skills.
• Strong organizational and project management skills is key. The ideal candidate is naturally proactive, with outstanding attention to detail.
• A people person, skilled at building and nurturing relationships, with proven experience in supportive team management
• Ability to work independently and as part of a team.
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude.
• Proficiency in Microsoft Office Suite, Tribe, Launchmetrics/DMR, and other relevant KPI tracking platforms.
• Passion for the beauty industry and the Christian Dior brand.

Four days in office

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of  $105,000.00 - $135,000.00 USD.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.