BPM-PR Firm Is Hiring is hiring: Marketing Manager in New York

Benefits:

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Training & development

Vision insurance

BPM-PR Firm is a dynamic and award winning PR agency specializing in strategic communication solutions for clients across various industries. With a commitment to excellence and creativity, we pride ourselves on delivering impactful and layered media campaigns that drive results and elevate our clients' brands to new heights.

We are seeking a talented and experienced Marketing Manager to join our team at BPM-PR Firm. In this role, you will play a key role in shaping the agency's marketing strategies and executing campaigns to enhance brand visibility, attract new clients, and drive business growth. The ideal candidate is a strategic thinker, creative problem-solver, and results-oriented individual with a passion for marketing and public relations.

Key Responsibilities For The Marketing Manager will include:

Develop Marketing Strategies: Collaborate with the leadership team to create comprehensive marketing plans aligned with the company's goals and objectives.

Brand Management: Maintain and enhance the agency's brand image through consistent messaging, visual identity, and communication strategies.

Content Creation: Work with teams, approve & or produce engaging content for marketing collateral, including website copy, blog posts, social media content, case studies, and more.

Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, social media management, and online advertising campaigns.

Client Acquisition: Identify and pursue opportunities to attract new clients through targeted marketing initiatives and lead generation tactics.

Campaign Execution: Coordinate the execution of marketing campaigns, ensuring timely delivery and alignment with project objectives and client expectations.

Market Research: Conduct market research and competitive analysis to identify industry trends, opportunities, and potential areas for growth.

Analytics and Reporting: Monitor the performance of marketing initiatives, track key metrics, and provide regular reports to evaluate effectiveness and inform decision-making.

Manage Advertising Teams and Campaigns: Lead and oversee advertising teams and campaigns, including LinkedIn advertising, outside advertising, PPC, and additional recommendations. Ensure the development and execution of effective advertising strategies to reach target audiences and drive engagement and conversions.

Collaboration: Work closely with internal teams, including sales, creative professionals, and PR specialists, to integrate marketing efforts and deliver cohesive client solutions.

Budget Management: Manage the marketing budget effectively, allocating resources efficiently to maximize ROI and achieve strategic objectives.

Source and Manage Social Media Team: Recruit, train, and manage a team of social media specialists responsible for creating and curating content, engaging with followers, and implementing social media strategies across various platforms.

Social Media Strategy: Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads, ensuring consistency with overall marketing objectives.

Content Calendar: Create and maintain a content calendar for each quarter outlining key themes, campaigns, and promotional activities to ensure a consistent marketing schedule.

Approve Weekly Social Media Campaigns: Review and approve weekly social media campaigns proposed by the social media team, providing feedback and guidance to ensure alignment with brand messaging and marketing objectives.

Manage and Create Branding Guidelines: Develop and maintain comprehensive branding guidelines that encompass visual identity, tone of voice, messaging, and brand positioning. Ensure consistency in brand representation across all marketing channels and materials.

Manage Advertising and PPC Teams: Lead and oversee advertising and PPC teams, ensuring the development and execution of effective paid advertising strategies to drive traffic, leads, and conversions.

Announce New Clients: Develop and implement strategies to announce new client acquisitions, leveraging various channels and internal PR resources such as press releases, social media, and email newsletters to highlight our expanding client portfolio.

Email Marketing: Oversee the planning, execution, and optimization of email marketing campaigns to nurture leads, engage clients, and promote agency services.

Award Submissions: Identify relevant industry awards and manage the submission process to showcase our agency's achievements, campaigns, and talent.

Manage Blog and Outside Op Editorials for SEO Purposes: Oversee the creation and publication of blog content and outside op editorials, collaborating with internal and external contributors to generate SEO-friendly content that drives organic traffic and enhances brand visibility.

Performance Tracking: Monitor advertising and PPC campaign performance, email marketing metrics, blog traffic, and SEO performance. Analyze data and adjust strategies as needed to optimize results and achieve marketing objectives.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).

Proven experience ( 7+ years) in marketing, preferably within the PR or advertising industry.

Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, PPC advertising, and analytics platforms.

Excellent written and verbal communication skills, with the ability to craft compelling content and articulate ideas effectively.

Strategic thinker with a creative mindset and the ability to develop innovative marketing strategies.

Analytical mindset with the ability to interpret data, generate insights, and optimize campaigns for performance.

Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite) is a plus.

Demonstrated leadership abilities and the capacity to collaborate effectively with cross-functional teams.

Join Our Team: If you are a motivated and ambitious marketing professional looking to make an impact in a dynamic industry, we invite you to join our team at BPM-PR Firm. This is an exciting opportunity to work with a talented team of professionals, collaborate with leading brands, and contribute to the success of our agency. Apply now and be part of our journey to redefine the future of public relations and marketing.

Work remote temporarily due to COVID-19.

In Summary: BPM-PR Firm is a dynamic and award winning PR agency specializing in strategic communication solutions for clients across various industries . The ideal candidate is a strategic thinker, creative problem-solver, and results-oriented individual with a passion for marketing and public relations . En Español: BPM-PR Firm es una agencia de relaciones públicas dinámica y galardonada que se especializa en soluciones estratégicas de comunicación para clientes en varias industrias. Con un compromiso con la excelencia y la creatividad, nos enorgullecemos de ofrecer campañas mediáticas impactantes y capasadas que impulsen los resultados y eleven las marcas de nuestros clientes a nuevas alturas. Buscamos un gerente de marketing talentoso y experimentado para unirse a nuestro equipo. En este papel, desempeñarás un papel clave en el modelado de las estrategias de marketing de la agencia y ejecutar misiones para mejorar la visibilidad de marca, atraer nuevos clientes e impulsar el crecimiento del negocio. Marketing Digital: Supervisar los esfuerzos de marketing digital, incluidos el SEO, SEM, marketing por correo electrónico, gestión de redes sociales y campañas publicitarias en línea. Adquisición de clientes: Identificar y perseguir oportunidades para atraer nuevos clientes a través de iniciativas de marketing dirigidas y tácticas de generación de leads. Ejecución de campaña: Coordinar la ejecución de campaña de marketing, asegurando su entrega oportuna y alineación con los objetivos del proyecto y las expectativas del cliente. Investigación de mercado: Realizar investigación de mercado y análisis competitivo para identificar tendencias de la industria, oportunidades y áreas potenciales de crecimiento. Sources and Manage Social Media Team: Reclutar, capacitar y gestionar un equipo de especialistas en redes sociales responsables de crear y curar contenido, interactuar con los seguidores e implementar estrategias de medios sociales a través de varias plataformas. Estrategia de las redes sociales: Desarrollar e implantar estratégias de redes sociales para aumentar el conocimiento de marca, impulsar la participación y generar clientes potenciales, asegurando coherencia con los objetivos generales de marketing. Calendario de contenidos: Crear y mantener un calendario de contenido para cada trimestre que delinee temas clave, campañas y actividades promocionales para garantizar una agenda consistente. Aprobar Campañas semanales de redes sociais: Revisar y aprobar las campanas semanal de social media propuestas por el equipo de medios sociales, proporcionando orientación y retroalimentación para asegurar la alineación con mensajería de marcas y objetivos. Gestionar y Guías de Branding: Elaborar y mantener guías integrales que abarcan los canales de comercialización de anuncios publicitarios y PPC, así como ejecutir y manejar todas las campañes de mercadotecnia de comunicación visual, gestión de voz y ejecución de mensajes de la marca, etc. Anunciar nuevos clientes: Desarrollar e implementar estrategias para anunciar nuevas adquisiciones de clientes, aprovechando varios canales y recursos internos de relaciones públicas como comunicados de prensa, redes sociales y boletines de correo electrónico para destacar nuestra creciente cartera de clientes. Email Marketing: Supervisar la planificación, ejecución y optimización de campañas de marketing por correo electrónico con el fin de nutrir leads, atraer a los clientes y promover servicios de agencias. Submissiones del premio: Identificar premios relevantes en la industria y gestionar el proceso de presentación para mostrar los logros, las campaña y talento de nuestra agencia. Gestionar Blogs y Editorios Outside para propósitos SEO: supervisar la creación y publicación de contenido de blog y editoriales opcionales, colaborar con colaboradores internos y externos para generar contenidos favorables al SEO que impulse tráfico orgánico y mejore la visibilidad de marca. Excelentes habilidades de comunicación escrita y verbal, con la capacidad de elaborar contenido convincente y articular ideas eficazmente. Pensador estratégico con una mentalidad creativa y la capacidad para desarrollar estrategias innovadoras de marketing. Mente analítica con la habilidad de interpretar datos, generar conocimientos y optimizar campañas para el rendimiento. Fuertes habilidades en gestión de proyectos con la posibilidad de multitarea, prioridad y cumplimiento de plazos en un entorno acelerado. Proficiencia en software y herramientas de mercadeo (por ejemplo, HubSpot, Google Analytics, Adobe Creative Suite) es una ventaja.