American Red Cross
Bilingual Social Media Program Manager
American Red Cross, Chicago, Illinois, United States, 60290
Overview
Join the American Red Cross and be part of the world's largest humanitarian network. This is a mission-driven environment where success is measured in people helped and communities made whole.
Job Description Joining The American Red Cross is like nothing else — you become a vital part of a movement that matters. You’ll work with a team of welcoming individuals who are diverse yet united, growing your career within a mission that is bigger than all of us.
Job Summary Are you passionate about building vibrant online communities and making a lifesaving impact? The American Red Cross is looking for a bilingual (English/Spanish) Social Media Program Manager to support Blood Services-focused social media accounts with a national audience. This role will drive social-first content creation, foster meaningful community interactions and provide responsive social media customer care to grow the Red Cross blood donor base and deepen engagement.
The successful candidate will have a background in social media content creation and strategy, a creative mindset, attention to detail, strong project management skills and a passion for testing the latest social technologies.
Location This virtual position can be based anywhere in the U.S.; proximity to Red Cross blood collections is preferred.
Key Responsibilities
Create compelling, donor-focused content
to educate, engage and inspire both new and returning blood and platelet donors. This may include drafting copy, interviewing blood recipients/donors, taking and editing photos, and developing creative briefs for graphics.
Produce dynamic, social-first video content
from scripting and shooting to editing. You should be confident appearing on camera as a visible and authentic voice of the brand.
Lead Spanish-language organic social media strategy and execution , helping to grow and engage a vibrant online community of Spanish-speaking blood donors.
Support social media customer care , helping to respond to questions, comments and concerns in a timely, compassionate and brand-aligned manner.
Qualifications
Proven social media expertise
with at least five years of experience creating content and growing audiences across platforms like Facebook, Instagram, TikTok, LinkedIn, X and YouTube.
Bachelor's degree
in marketing, communications, public relations, journalism or a related field.
Skills & Abilities
Demonstrated customer service skills , with the ability to represent the brand professionally and empathetically through social media interactions.
Video production skills , including scripting, filming and editing engaging content for social media. You should be confident appearing on camera as a brand representative.
Effective collaboration and communication skills , with the ability to build positive relationships across cross-functional teams.
Strong editorial skills , including proficiency in a consistent writing style for diverse audiences and platforms.
Strong critical thinking and strategic planning skills
to create engaging, audience-centric content.
Thrives in a fast-paced environment , managing multiple projects with efficiency and attention to detail in a deadline-driven environment.
Self-motivated and proactive , especially in a fully remote work environment. Occasional travel may be required for content creation and business meetings.
Preferred Qualifications
Bilingual fluency in English and Spanish , with the ability to write, edit, speak and tell stories authentically and effectively in both languages.
Experience in social care or community management is a plus, especially growing and nurturing online communities.
Hands-on experience with Sprout Social.
Paid social media expertise, including boosting content and recommending audience targeting strategies to drive reach, engagement and conversions.
Experience donating blood or platelets is a plus!
Benefits
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 15 days a year; based on type of job and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Salary The salary range for this position is $72,000-84,000 annually.
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.
Apply now! Joining our team will provide you with the opportunity to make your career a force for good!
The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable fair chance laws.
AmeriCorps and partners launch Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network.
Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.
To view the EEOC Summary of Rights, click here: Summary of Rights
#J-18808-Ljbffr
Job Description Joining The American Red Cross is like nothing else — you become a vital part of a movement that matters. You’ll work with a team of welcoming individuals who are diverse yet united, growing your career within a mission that is bigger than all of us.
Job Summary Are you passionate about building vibrant online communities and making a lifesaving impact? The American Red Cross is looking for a bilingual (English/Spanish) Social Media Program Manager to support Blood Services-focused social media accounts with a national audience. This role will drive social-first content creation, foster meaningful community interactions and provide responsive social media customer care to grow the Red Cross blood donor base and deepen engagement.
The successful candidate will have a background in social media content creation and strategy, a creative mindset, attention to detail, strong project management skills and a passion for testing the latest social technologies.
Location This virtual position can be based anywhere in the U.S.; proximity to Red Cross blood collections is preferred.
Key Responsibilities
Create compelling, donor-focused content
to educate, engage and inspire both new and returning blood and platelet donors. This may include drafting copy, interviewing blood recipients/donors, taking and editing photos, and developing creative briefs for graphics.
Produce dynamic, social-first video content
from scripting and shooting to editing. You should be confident appearing on camera as a visible and authentic voice of the brand.
Lead Spanish-language organic social media strategy and execution , helping to grow and engage a vibrant online community of Spanish-speaking blood donors.
Support social media customer care , helping to respond to questions, comments and concerns in a timely, compassionate and brand-aligned manner.
Qualifications
Proven social media expertise
with at least five years of experience creating content and growing audiences across platforms like Facebook, Instagram, TikTok, LinkedIn, X and YouTube.
Bachelor's degree
in marketing, communications, public relations, journalism or a related field.
Skills & Abilities
Demonstrated customer service skills , with the ability to represent the brand professionally and empathetically through social media interactions.
Video production skills , including scripting, filming and editing engaging content for social media. You should be confident appearing on camera as a brand representative.
Effective collaboration and communication skills , with the ability to build positive relationships across cross-functional teams.
Strong editorial skills , including proficiency in a consistent writing style for diverse audiences and platforms.
Strong critical thinking and strategic planning skills
to create engaging, audience-centric content.
Thrives in a fast-paced environment , managing multiple projects with efficiency and attention to detail in a deadline-driven environment.
Self-motivated and proactive , especially in a fully remote work environment. Occasional travel may be required for content creation and business meetings.
Preferred Qualifications
Bilingual fluency in English and Spanish , with the ability to write, edit, speak and tell stories authentically and effectively in both languages.
Experience in social care or community management is a plus, especially growing and nurturing online communities.
Hands-on experience with Sprout Social.
Paid social media expertise, including boosting content and recommending audience targeting strategies to drive reach, engagement and conversions.
Experience donating blood or platelets is a plus!
Benefits
Medical, Dental Vision plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 15 days a year; based on type of job and tenure
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Salary The salary range for this position is $72,000-84,000 annually.
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.
Apply now! Joining our team will provide you with the opportunity to make your career a force for good!
The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable fair chance laws.
AmeriCorps and partners launch Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network.
Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.
To view the EEOC Summary of Rights, click here: Summary of Rights
#J-18808-Ljbffr