Job Description :
Job Title: Content Marketing Manager, News & Video
Location: NYC 1211 6th Avenue
Hybrid: 3 days in office
Reports to: VP, Head of Marketing and Growth
Overview:
At Storyful, we help global brands, publishers, and producers navigate today’s complex content landscape with trusted, verified video. As a key member of our New York-based growth team, you’ll lead content strategy for our News & Video business creating powerful, reusable storytelling that drives pipeline momentum, customer retention, and industry relevance.
This is a high-impact, high-visibility role for a strategic content marketer who thrives at the intersection of editorial excellence and commercial outcomes. You’ll work side-by-side with sales, product, and executive leaders to shape the narratives that support conversion and long-term growth.
What You’ll Do:
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Own the strategy, planning, and execution of anchor content that serves as the foundation for integrated campaigns, sales enablement, and event programming
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Lead the editorial planning system , managing a content calendar aligned to product priorities, campaign goals, and external event moments
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Translate insights from internal teams and product experts into compelling, audience-first narratives for newsrooms, producers, and brand publishers
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Ensure content is reused across channels , from newsletters and social to sales collateral and PR amplification
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Collaborate with internal lead to align content with nurture paths and conversion goals
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Work with internal SMEs and external freelance writers and designers to scale production across formats
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Partner with executive leadership on event narratives and flagship campaign storytelling
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Track and report on performance metrics tied to lead generation, meeting volume, and sales outcomes
Who You Are:
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5+ years in B2B content marketing, ideally in media, publishing, or digital platforms
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A strong editor and storyteller with a record of producing high-performing content across formats and funnels
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Prior experience in publishing or media environments strongly preferred especially if you’ve worked with newsroom or business-side editorial leaders
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Experienced managing freelancers and briefing contributors to deliver with speed and quality
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Deeply familiar with integrated campaign workflows, editorial systems, and CRM or marketing automation tools (HubSpot preferred)
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Comfortable operating in a fast-paced, hybrid team embedded with sales and executive partners
Why Join Us:
You’ll work directly with executive leaders, editors and product owners to help lead the marketing engine of a trusted global media brand at a time when verified video is more critical than ever. You’ll be part of a nimble, collaborative, New York-based team focused on creating leverage, not just content.
Job Category: Storyful - Marketing
Pay Range: 100,000 - 125,000 + Bonus
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Storyful is the world’s social media intelligence agency.
Founded by Irish journalists as the first social media newswire, Storyful was created out of the need to break the news faster and utilize social content to add context to reporting. Acquired by News Corp in 2013, Storyful has evolved into a premium service for media, brands and communications. We are the leaders in social media contextualization and verification.
We believe social media is the key to a deeper understanding of global events and cultural phenomena. Our goal is to help our partners understand the attitudes, behaviors and emotions behind the conversations and movements shaping the world.
Powered by a unique ability to gather and streamline data from all corners of an increasingly complex media landscape, our team of journalists and researchers deliver clarity in a world of confusion. Our mission is to dig deeper into the nuance inherent in social media to establish context, verify the truth and, ultimately, to help our partners make sense of the world.
In Summary: Job: Content Marketing Manager, News & Video business creating powerful, reusable storytelling that drives pipeline momentum, customer retention, and industry relevance . This is a high-impact, high-visibility role for a strategic content marketer who thrives at the intersection of editorial excellence and commercial outcomes . 5+ years in B2B content marketing, ideally in media, publishing, or digital platforms . En Español: Título del trabajo: Gerente de Marketing de Contenidos, Noticias y Vídeo Ubicación: NYC 1211 6th Avenue Hybrid: 3 días en la oficina Informes a: VP, Jefe de Mercadotecnia y Crecimiento Resumen: En Storyful, ayudamos a las marcas globales, editores y productores a navegar por el complejo panorama de contenido actual con un video fiable y verificado. Como miembro clave de nuestro equipo de crecimiento con sede en Nueva York, liderará la estrategia de contenidos para nuestro negocio News & Video creando una narrativa reutilizable poderosa que impulse la dinámica, retención de clientes y relevancia de la industria. Este es un papel de alto impacto y alta visibilidad para un comercializador de contenido estratégico que prospera en la intersección entre excelencia y resultados comerciales. Trabajarás junto a los líderes de ventas, editorial y convertibles para dar forma al producto que apoya el crecimiento ejecutivo a largo plazo. Lo que harás: Poseer la estrategia, planificación y ejecución de contenido anclaje que sirve como base para campañas integradas, capacitación de ventas y programación de eventos Liderar el sistema de planeamiento editorial , gestionar un calendario de contenidos alineado con las prioridades del producto, objetivos de campaña y momentos de evento externos Traducir ideas de equipos internos y expertos en productos a narrativas convincentes y dirigidas al público para salas de redacción, productores y editores de marcas Asegurar que el contenido se reutilice en todos los canales, desde boletines informativos y sociales hasta garantía de vendas y amplificación de relaciones públicas Colaborar con redes internas lleva a alinear el contenido con vías de crecimiento y metas de conversión Trabajar con pequeñas empresas e independientes y diseñadores internos para escalar los formatos de producción Usted formará parte de un equipo ágil y colaborativo con sede en Nueva York que se enfoca en crear apalancamiento, no solo contenido. Categoría de trabajo: Storyful - Marketing Pay Range: 100,000 - 125,000 + Bonus Reconocemos que atraer a los mejores talentos es clave para nuestra estrategia y éxito como empresa. Como resultado, nos proponemos flexibilidad en la estructuración de ofertas de compensación competitivas para asegurarnos de ser capaces de atraer al mejor candidato. El rango salarial citado representa nuestra estimación de buena fe sobre lo que nuestros candidatos ideales probablemente esperen, y adaptamos nuestras ofertas dentro del rango selectivo basándose en la experiencia del candidato seleccionado, conocimiento de la industria, ubicación, habilidades técnicas y de comunicación y otros factores que pueden resultar relevantes durante el proceso de entrevista. Fundada por periodistas irlandeses como la primera cadena de noticias de redes sociales, Storyful fue creada a partir de la necesidad de romper las noticias más rápido y utilizar el contenido social para agregar contexto a los informes. Adquirida por News Corp en 2013, Storyful se ha convertido en un servicio premium para medios, marcas y comunicaciones. Somos líderes en contextualización e verificación de las redes sociales. Creemos que los medios sociales son la clave para una comprensión más profunda de eventos globales y fenómenos culturales. Nuestro objetivo es ayudar a nuestros socios a entender las actitudes, comportamientos y emociones detrás de las conversaciones y movimientos que dan forma al mundo. Impulsados por una capacidad única de recopilar y agilizar datos desde todos los rincones de un paisaje multimedia cada vez más complejo, nuestro equipo de periodistas e investigadores brinda claridad en un mundo de creciente sentido.