Content Marketing Coordinator Job at StarRez, Inc. in Denver

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Overview

StarRez is the global leader in student housing software, providing innovative solutions for on and off-campus housing management, resident wellness and experience, and revenue generation. Trusted by 1,400+ clients across 25+ countries, StarRez supports more than 4 million beds annually with its user-friendly, all-in-one platform, delivering seamless experiences for students and administrators. With offices in the United States, Australia, the UK, and India, StarRez blends the robust capabilities of a global organization with the personalized care and service of a trusted partner.

The Content Marketing Coordinator will support student-facing marketing efforts by managing social media channels, creating compelling student-focused content, supporting student-facing email marketing, and collaborating on student research and education initiatives. The role requires staying ahead of social media trends and translating ideas into engaging posts, videos, and memes tailored to Gen Z and the student housing experience. You will manage content calendars, experiment with formats, and track performance to improve engagement. This role can be remote in the US and involves occasional travel as needed.

Role Details

• Work Location: Remote, US
• Travel: 5% (may vary based on business needs)
• Compensation Structure: In addition to base salary, eligible for a bonus/commission plan
• Reporting Structure: Reports to the Senior Manager, Content Marketing
• Application Deadline: Applications accepted until September 25, 2025 at 5 PM CDT unless otherwise posted

What You'll Own

• Manage and fulfill client email requests for College Pads campaigns, coordinating and executing email sends for property management companies, landlords, and higher education institutions
• Ensure timely delivery of campaign materials and track completion of scheduled sends
• Collaborate cross-functionally to reduce manual workflows and improve efficiency and scalability of email operations

Build and Grow a Student-Focused Social Media Presence

• Own and grow College Pads' social presence for students, starting with Instagram and TikTok
• Create and schedule engaging, on-trend content: memes, housing tips, reels, etc.
• Monitor engagement, report on trends, and experiment with new formats to boost reach

Create Educational Content to Help Students Navigate Off-Campus Housing

• Develop guides, videos, checklists, reels, and infographics to support students during their housing search
• Collaborate with copy and design teams to ensure content is visually engaging, accessible, and aligned with brand guidelines
• Repurpose partner-facing materials into formats and language that resonate with Gen Z
• Assist in market research by helping design, distribute, and analyze student surveys and feedback

Support Other StarRez-Wide Thought Leadership and Campaign Initiatives

• Assist with content creation, logistics, and promotion for webinars, research reports, and renter education initiatives
• Coordinate cross-functional campaign activities spanning student, university, and industry audiences
• Collaborate with the marketing team to amplify campaign reach through social media, email, and content repurposing

Required Qualifications

• 2+ years of experience in digital marketing, content creation, or social media
• Proficiency in managing social media platforms, especially TikTok and Instagram
• Strong writing skills tailored to Gen Z audiences
• Experience using tools like Figma, HubSpot, Google Analytics, or similar
• Comfortable with basic performance tracking and reporting

Preferred Qualifications

• Video editing experience (CapCut, Adobe Premiere, etc.)
• Experience in higher education, student housing, or property tech
• Familiarity with SEO and content optimization

Reasons to Join Our Team

• Opportunity to be part of a well-established company with 30+ years in business
• Full benefits including health care, paid time off, life insurance, and 401k with company match
• Supportive team environment with emphasis on learning and development
• Opportunity to grow, be appreciated for your impact, and contribute to a culture of innovation

Note: If you do not match all Preferred Qualifications, we still encourage you to apply if you have what it takes to succeed in the role.