Marketing Content Manager Job at Inside Higher Ed in Denver

Overview

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The Marketing Content Manager supports both the Newman Center Presents season and venue rentals for the Newman Center. The role supports and drives digital marketing efforts including, but not limited to: website content and updates, social media, paid media (with an agency), email marketing and segmentation, copywriting, and graphic design, along with various marketing departmental needs. This is a full-time, non-exempt, benefitted position, estimated at 37.5 hours per week. This role reports to the Assistant Director of Marketing and Communications.

Essential Functions

• Assist with day-to-day digital marketing efforts, including managing a content calendar for performances and rentals.
• Support the planning and execution of email, social media, and digital advertising campaigns (Meta/Google).
• Assist with creating and scheduling email campaigns; help maintain and clean audience lists. Email campaigns are a critical part of the role and require strong copywriting skills, track record of CTO optimization, and basic knowledge of A/B testing.
• Help create or coordinate the design of marketing materials, ensuring alignment with brand guidelines.
• Maintain and update website content and rental landing pages using University templates.
• Monitor basic campaign performance metrics; help compile reports and suggest simple improvements.
• Serve as a marketing liaison for rental partners, supporting their promotional needs.
• Collaborate with front-of-house and box office teams to support promotions and build audience lists.
• Draft and distribute press releases, calendar listings, and assist with earned media outreach.
• Post timely, engaging, and brand-consistent content across social media (Facebook, Instagram, LinkedIn, YouTube); track trends and relevant arts news.
• Help manage community engagement on social platforms, including responding to comments and messages.
• Support audience surveys and collect feedback post-performance.
• Maintain digital dashboards and assist with pulling basic marketing insights.
• Provide general marketing support for internal departments, including development and education initiatives.
• Draft and send text messaging content when needed.
• Occasionally attend and support Newman Center events taking place during evenings and weekends.

Other Functions

• Collaborate with student interns/employees and interface with agencies, partners, press and/or contractors as needed.

Knowledge, Skills, And Abilities

• High level of proficiency in Microsoft Office; ability to learn administrative software quickly and efficiently
• Enthusiasm to learn performing arts-specific language and the unique needs/pain points of audiences, specifically in dance, global roots, jazz, classical music, and commercial attractions. Performing arts experience a plus.
• Experience with email marketing software is required (ex: Campaign Monitor, Mailchimp etc.) Marketing tech stack experience a plus.
• Social media platform (Meta Business Suite: Facebook, Instagram, and LinkedIn) account knowledge, familiarity with trends, best practices, maintaining brand voice, etc. is a must.
• Ability to analyze data from platforms and adjust our strategy as needed for both in-house posting and digital advertising
• Exceptional proofreading, editing, and copywriting skills
• Working knowledge of publishing and design software, such as Adobe InDesign, Canva and Photoshop; ability to manage daily design needs for both photography, ads, and video editing. Advanced design experience, a plus.
• Funnel knowledge, model evolution, automation, and/or lead generation experience, a plus.
• Desire to stay current with AI trends and new digital marketing technologies and strategies. Tech stack experience a plus.
• Excellent attention to detail and organization
• Ability to work well both with a team and independently
• Ability to manage sensitive, confidential material in a professional manner
• Willingness to learn on the fly and adapt quickly
• Availability to attend all NCP performances for social media, with some photography and video content

Required Qualifications

• Bachelor's degree or equivalent professional experience in marketing, public relations, or comparable communications field from an accredited university or college.
• At least 2 years of marketing and social media experience or equivalent education.

Preferred Qualifications

• Experience working for a nonprofit organization
• Working, professional interest in the performing arts

Working Environment

• Standard office environment
• Noise level is quiet to moderate

Physical Activities

• Ability to sit in front of a computer for an extended period of time
• Some night hours and/or weekend hours are required on limited occasions

Work Schedule

Monday - Friday, 8:00 a.m. - 4:30 p.m. some evenings and weekends required based on event schedule

Application Deadline

For consideration, please submit your application materials by 4:00 p.m. (MST) September 17, 2025.

Special Instructions

Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary

The salary range for this position is $57,000-$65,000. The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate's sex or any other protected status.

Benefits

The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference.

Documents to Include

• Resume
• Cover Letter
• Email marketing campaign that you were responsible for creating
• Social media marketing campaign that you were responsible for creating

The University of Denver is an equal opportunity employer and prohibits discrimination on the basis of race, color, religion, sex, national origin, disability, veteran status, and other protected statuses as required by law. All offers of employment are contingent upon satisfactory completion of a criminal history background check.