Mindlance is hiring: Marketing Manager - Product Marketing in Wauwatosa

Title - Marketing Mana***r - Product Marketing
Number of Leased Workers needed - 1
Tentative start date - asap
Tentative end date - 12 Month
Work shift (days/times) - Day shift/ 1st Shift(could be weekends twice a year)
Work Location - Remote with 20% travel to US Sites

Travel Required (% of travel) - 20% in US
Is this a temp to perm position - possible but not guaranteed
Overview
We are seeking a highly organized and strategic Marketing Mana***r (contract) dedicated to supporting the BARDA program, which aims to advance next-***neration point-of-care ultrasound (POCUS) solutions for emer***ncy medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder enga***ment initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American Colle*** of Emer***ncy Physicians (ACEP).

Key Responsibilities
Customer Advisory Board (CAB) Leadership
• Lead the planning and execution of a multi-year CAB program:
o Develop charter, member profiles, and enga***ment strategy
o Coordinate quarterly virtual meetings and two in-person summits
o Mana*** logistics, content development, and follow-up actions
o Synthesize insights and integrate into product and marketing strategy
ACEP Clinical Partnership Enga***ment
• Serve as the marketing liaison for a national clinical partnership focused on emer***ncy medicine:
o Coordinate participation in summits, chapter meetings, and strategy sessions
o Align messaging and enga***ment activities with broader marketing goals
o Capture and apply clinical insights to support product positioning and adoption
Value Prop and Evidence ***n Development
• Lead strategic initiatives to define and validate the value proposition, evidence ***neration, and reimbursement strategy for BARDA-supported innovations:
o Develop differentiated value propositions aligned with clinical and market needs
o Coordinate evidence ***neration to support product claims and clinical utility
o Mana*** claims matrix planning and validation with cross-functional input
o Support reimbursement strategy including coding, covera***, and payment pathways
o Levera*** insights from CAB and ACEP partnership to inform messaging and proof points
Marketing Program Mana***ment
• Drive execution of commercial activation deliverables including:
o Value proposition development and refinement
o Claims matrix coordination and validation planning
o Evidence ***neration and customer stories and testimonials
• Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
• Track progress against milestones and provide regular updates to leadership
Qualifications
• 7+ years of experience in healthcare marketing or product mana***ment - in the USA
• Demonstrated experience developing healthcare product value propositions, supporting evidence ***neration, and navigating reimbursement strategy including coding and covera*** pathways
• Proven experience managing advisory boards, KOL panels, or customer councils
• Strong project mana***ment skills with ability to mana*** multiple stakeholders and timelines
• Familiarity with emer***ncy medicine, reimbursement or POCUS technologies is a plus
• Excellent communication, facilitation, and documentation skills
• Experience working in a matrixed, cross-functional environment
Contract Scope
• Estimated 20-30 hours/week
• Participation in global team meetings - willing to adjust work times to accommodate Europe (early start)
• Travel to conferences, CABs and team meetings as needed
• Deliverables aligned with product development and launch milestones

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."