Media Specialist Job at Eastern Staffing Group in Falls Church

Overview

The Paid Media Specialist will develop, implement, and optimize paid digital campaigns across multiple platforms and funnel stages. This role ensures that paid media campaigns align with organizational goals and deliver positive, measurable results. This position requires hands-on, in-platform execution and proactive campaign ownership.

Responsibilities

• Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals.


• Independently design, launch, manage, and optimize paid media campaigns across channels, including paid search, display, video, and paid social.


• Provide clear, concise, and actionable reporting for weekly and monthly review. Conduct keyword research, audience targeting, and competitive analysis to inform strategy.


• Optimize ad copy, bidding strategies and creative assets to maximize ROI.


• Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights.


• Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies.


• Support content planning with performance insights to inform creative development. Prepare postmortem campaign analyses, highlighting wins, learnings, and optimization recommendations.


• Stay updated on industry trends and best practices to ensure competitive positioning in the digital media space.

Knowledge, Skills, and Abilities

• 3-5 years of proven experience successfully managing paid digital campaigns in-platform (Google, Meta, Microsoft).


• Demonstrated ability to manage campaigns from concept to performance reporting independently.


• Highly proficient in interpreting campaign data and providing actionable insights. Strong understanding of digital marketing metrics and best practices, including conversion tracking, attribution, and ROI analysis.


• Solid project management skills with the ability to prioritize tasks across multiple projects.


• Excellent communication and organizational skills with a bias toward action and accountability. Creative and analytical thinker with the ability to develop and execute strategic plans.


• Must show initiative and be self-directed while contributing to a highly collaborative team. Operate with the highest level of integrity.


• Ability to influence upward through proactive communication and solution-oriented thinking.

Required Experience and Education

• Bachelor’s degree in business, marketing, advertising, or communications; or equivalent experience.


• 3-5 years of professional experience in paid digital media management with demonstrable results.


• Fluency in GA4, Google Ads, Meta Ads, Microsoft Ads, and other paid advertising platforms.


• Familiarity with UTM tracking and attribution models.


• Proficiency in Microsoft Office—Microsoft Word, Excel, Outlook, and PowerPoint.

Preferred Qualifications

• Google Ads and Meta certification


• Experience with Microsoft Dynamics 365


• Familiarity with audience data management, SQL, and other database sources.


• Knowledge of SEO best practices and integration with paid media strategies.


• Experience with Monday.com or Asana.