Vaco
Senior Data Analyst - Financial Marketing Data
Vaco, Raleigh, North Carolina, United States, 27601
Unable to partner with 3rd party vendors (Corp-to-Corp/C2C) for this opportunity. We are unable to sponsor at this time. Relocation assistance is not provided.
Overview
Our client, a leading institution in the banking and financial services sector, is seeking an accomplished Senior Data Analyst with deep expertise in marketing data and analytics. The ideal candidate will bring 15+ years of experience in data analysis and data warehousing, including 5+ years supporting marketing data initiatives within a bank or large financial institution. This role requires advanced technical skills in SQL and PL/SQL, the ability to interpret complex business requirements, and translate them into data-driven insights and solutions that power marketing effectiveness, customer segmentation, campaign targeting, and strategic decision-making. If you are passionate about turning raw data into actionable marketing intelligenceand thrive in an Agile, fast-paced, high-stakes environmentthis role is for you. Key Responsibilities
Lead the design, analysis, and delivery of complex datasets to support marketing campaigns, CRM initiatives, and digital analytics (Google Analytics, etc.). Translate business requirements into efficient SQL queries, PL/SQL scripts, and data models to deliver insights. Collaborate with marketing, product, analytics, and IT teams to understand data needs and optimize reporting. Analyze large-scale datasets from data warehouses and external platforms to derive customer and campaign insights. Perform data profiling, cleansing, validation, and mapping to ensure data quality and alignment with business goals. Support the governance and documentation of business processes and data dictionaries related to marketing analytics. Contribute to data integration and data flow design across internal systems and marketing tools. Present findings and recommendations to technical and non-technical stakeholders, including executive leadership. Lead or support multiple workstreams using Agile and Waterfall methodologies. Mentor junior analysts and contribute to best practices in data analysis and marketing data strategy. Qualifications
15+ years of total experience in Data Analysis, Data Warehousing, and Data Analytics. 5+ years of focused experience with marketing data within a bank or large-scale financial institution. Expertise in SQL, PL/SQL, data modeling, data integration, and enterprise data warehouse (EDW) environments. Strong familiarity with CRM systems and web analytics tools (e.g., Google Analytics). Deep understanding of data governance, data pipelines, and cross-functional data operations. Prior experience working in Agile environments with JIRA, Scrum teams, or similar frameworks. Demonstrated ability to lead data analysis projects independently from requirements to delivery. Excellent written, verbal, and visual communication skills; able to present complex findings clearly and persuasively. Experience with API integrations between data platforms and marketing tools. Knowledge of customer segmentation, attribution models, and campaign performance metrics. Background in financial services marketing, customer acquisition, or digital channel optimization. Proficiency with tools like Tableau, Power BI, or similar visualization platforms is a plus. Unable to partner with 3rd party vendors (Corp-to-Corp/C2C) for this opportunity. We are unable to sponsor at this time. Relocation assistance is not provided. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com. Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. Privacy and Other Notices
Privacy Notice: Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respect your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice: Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses. Helping all candidates find great careers is our goal. The information you provide here is secure and confidential. We are now directing you to the original job posting. Please apply directly for this job at the employers website. #J-18808-Ljbffr
Our client, a leading institution in the banking and financial services sector, is seeking an accomplished Senior Data Analyst with deep expertise in marketing data and analytics. The ideal candidate will bring 15+ years of experience in data analysis and data warehousing, including 5+ years supporting marketing data initiatives within a bank or large financial institution. This role requires advanced technical skills in SQL and PL/SQL, the ability to interpret complex business requirements, and translate them into data-driven insights and solutions that power marketing effectiveness, customer segmentation, campaign targeting, and strategic decision-making. If you are passionate about turning raw data into actionable marketing intelligenceand thrive in an Agile, fast-paced, high-stakes environmentthis role is for you. Key Responsibilities
Lead the design, analysis, and delivery of complex datasets to support marketing campaigns, CRM initiatives, and digital analytics (Google Analytics, etc.). Translate business requirements into efficient SQL queries, PL/SQL scripts, and data models to deliver insights. Collaborate with marketing, product, analytics, and IT teams to understand data needs and optimize reporting. Analyze large-scale datasets from data warehouses and external platforms to derive customer and campaign insights. Perform data profiling, cleansing, validation, and mapping to ensure data quality and alignment with business goals. Support the governance and documentation of business processes and data dictionaries related to marketing analytics. Contribute to data integration and data flow design across internal systems and marketing tools. Present findings and recommendations to technical and non-technical stakeholders, including executive leadership. Lead or support multiple workstreams using Agile and Waterfall methodologies. Mentor junior analysts and contribute to best practices in data analysis and marketing data strategy. Qualifications
15+ years of total experience in Data Analysis, Data Warehousing, and Data Analytics. 5+ years of focused experience with marketing data within a bank or large-scale financial institution. Expertise in SQL, PL/SQL, data modeling, data integration, and enterprise data warehouse (EDW) environments. Strong familiarity with CRM systems and web analytics tools (e.g., Google Analytics). Deep understanding of data governance, data pipelines, and cross-functional data operations. Prior experience working in Agile environments with JIRA, Scrum teams, or similar frameworks. Demonstrated ability to lead data analysis projects independently from requirements to delivery. Excellent written, verbal, and visual communication skills; able to present complex findings clearly and persuasively. Experience with API integrations between data platforms and marketing tools. Knowledge of customer segmentation, attribution models, and campaign performance metrics. Background in financial services marketing, customer acquisition, or digital channel optimization. Proficiency with tools like Tableau, Power BI, or similar visualization platforms is a plus. Unable to partner with 3rd party vendors (Corp-to-Corp/C2C) for this opportunity. We are unable to sponsor at this time. Relocation assistance is not provided. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. EEO Notice
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com. Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. Privacy and Other Notices
Privacy Notice: Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respect your privacy and are committed to providing transparent notice of our policies. California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here. Virginia residents may access our state specific policies here. Residents of all other states may access our policies here. Canadian residents may access our policies in English here and in French here. Residents of countries governed by GDPR may access our policies here. Pay Transparency Notice: Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual's skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses. Helping all candidates find great careers is our goal. The information you provide here is secure and confidential. We are now directing you to the original job posting. Please apply directly for this job at the employers website. #J-18808-Ljbffr