Senior Content Strategist & Copywriter Job at Inside Higher Ed in Washington

Senior Content Strategist & Copywriter Georgetown University seeks a Senior Content Strategist & Copywriter within the School of Continuing Studies (SCS). This role reports to the Director of Digital Marketing, leads the marketing communications efforts for SCS, and oversees the School's content strategy across all channels, including website content, key messaging, and paid media campaigns. The position manages two direct reports: Writer/Editor and the Social Media Marketing Manager. Overview Do words excite you? Are you inspired by creating meaningful content that you can share with the world? Is the AP Stylebook your desert island read? Do you consider yourself a lifelong learner? If so, Georgetown University's School of Continuing Studies wants you! Responsibilities Develop and execute a content strategy for the School and its programs, ensuring that all content is on brand, consistent in tone/voice, and aligns with the overarching objectives of the Marketing team and School as a whole Develop and manage a content creation plan and workflow for all content (email, native, social, and web stories) Manage and update the SCS Editorial Style Guide and key messaging across all programs Oversee writing and editing assignments for the Writer/Editor Work closely with external agencies to traffic, monitor the performance of, and regularly optimize all paid and native content Stay abreast of the latest tools, trends, and best practices in the content strategy and marketing communications sectors Lead and manage paid social media and native advertising strategies Lead implementation of all marketing content development across emails, websites, paid native and social, text ads, audio ads, and all other channels, as appropriate Write and edit copy for SCS print and digital marketing efforts Manage the School's voice through consistent application of the SCS style and tone Develop content and creative direction for all paid social and native ads, including copy/messaging, imagery, targeting, and more Perform quality assurance on all SCS website, email, and native and social media content Develop key messaging and all website copy for all new programs that SCS launches Requirements Bachelor's degree 5+ years of relevant experience developing content strategies, writing, and editing Excellent written and verbal communication skills, with superior attention to detail Strong organizational skills, with the ability to prioritize projects and manage multiple deadlines in a fast-paced environment Demonstrated ability to write engaging marketing and advertising copy Experience with paid social media and native advertising strategy and execution Ability to think creatively and tap into consumer mindsets to deliver value Adept at seeing the big picture as well as delving into granularities Ability to work collaboratively in a team environment Experience implementing SEO best practices Fantastic sense of humor Preferred Qualifications Fluency in AP style Prior experience managing others Benefits Tuition benefits that include full coverage of a 4-year degree or equivalent, including master's degrees, certificates, and beyond 17 paid holidays, plus a week off between Christmas and New Year’s 21 days PTO, with an additional day each year Medical, dental, and vision insurance Downtown D.C. campus at 640 Mass Ave NW accessible by all Metro lines Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more Excellent work/life balance About Georgetown SCS At SCS, we’re committed to transforming the lives and careers of diverse learners through delivering world-class education. We offer graduate programs in professional and liberal studies, more than 30 professional certificate programs, custom and corporate training and education, summer school and special programs, and the University’s only part-time bachelor’s program. We’re an innovation-focused culture that strives to be at the forefront of online, on-campus, and part-time higher education. We look for passionate individuals who seek to disrupt the higher education industry and shape its future, both at Georgetown and beyond. PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Please submit these as a single file. Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law. To apply, visit the Georgetown Careers site: https://georgetown.wd1.myworkdayjobs.com/en-US/Georgetown_Admin_Careers/job/Downtown-Campus/Senior-Content-Strategist---Copywriter_JR23300 EEO Statement: GU is an Equal Opportunity Employer. #J-18808-Ljbffr