Social Media Manager Job at Plush in San Francisco

Overview

Social Media Lead (Strategist & Creator) at Plush — a part-time contractor role. Plush is an AI-powered fashion search engine and shopping assistant that helps users describe what they want and receive curated, shoppable recommendations. The role focuses on building Plush’s social presence and developing content that resonates with fashion-forward audiences.

About Plush: Plush (www.plush.shop) enables users to describe outfits and receive tailored styling guidance and purchase options. Plush launched in 2024 and is backed by VC funding with a growing user base and early revenue traction.

The Role

We’re seeking a creative and strategic Social Media Lead who lives and breathes fashion, culture, and storytelling. This is a hybrid role where you’ll set Plush’s social strategy and bring it to life through hands-on content creation. You’ll manage Plush’s presence across TikTok, Instagram, and emerging platforms, crafting content that is scroll-stopping and community-building. You will shape the voice, aesthetic, and growth trajectory of Plush’s brand from the ground up. This is a part-time contractor position.

What You’ll Do

• Content Strategy & Planning: Build and manage a social content calendar aligned with Plush’s brand goals and product launches.
• Hands-On Content Creation: Shoot, edit, and publish original short-form videos (TikTok/Reels) and visuals.
• Community Engagement: Respond to comments, DMs, and trends in real-time to foster a loyal, active community.
• Campaigns & Growth: Launch organic campaigns to increase brand visibility and drive user growth, especially with fashion-forward Gen Z and Millennial women.
• Collaborations: Identify and work with creators, influencers, and micro-partners to expand reach.
• Analytics & Insights: Track performance metrics and optimize content strategy based on what resonates most.
• Trend Spotting: Stay ahead of fashion and social trends to keep Plush fresh and relevant.

Candidate Requirements

• 2–3+ years of experience managing social media for a consumer brand, ideally in fashion, beauty, or lifestyle, with a proven track record of growing and engaging an audience.
• Deep understanding of TikTok and Instagram, from algorithm mechanics to storytelling formats.
• On-camera confidence and the ability to connect with audiences.
• Skilled in short-form video editing tools (e.g., CapCut, InShot) and basic graphic design.
• Excellent graphic design, communication, and copywriting skills; ability to write in a human, not overly brand-focused voice.
• Must be able to work within U.S. time zones (remote-friendly within that constraint).

If you have any questions, contact melanie@plush.shop.

Employment Details

• Employment type: Part-time contractor
• Seniority level: Entry level
• Job function: Marketing and Sales
• Industries: Technology, Information and Internet