LexisNexis® Risk Solutions
Sr. Performance Marketing Manager U.S.
LexisNexis® Risk Solutions, New York, New York, United States
This job is with LexisNexis® Risk Solutions, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
About the Business For more than 20 years,
Brightmine
™, formerly
XpertHR
, has
provided
innovative, yet practical
HR
Compliance
and
R
eward
solutions.
Part of RELX
,
a global leader in information and analytics services
,
we
help our customers navigate the complicated
and constantly changing
world of work with confidence
,
enabling them with
d
ata
and
c
ontent
. With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
About the Role This is a hybrid position, which will require working from our New York City office every
Tuesday
and Wednesday. As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate Brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 500-7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing's contribution to revenue. You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized. You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them. You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves. Responsibilities
Performance Strategy & Planning Input to the US GTM strategy & plan; define how we scale performance marketing in the 500-7,500 employee space
Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact
Segment and prioritize audiences using ICP, intent data, and behavioral signals
Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders
Campaign Execution & Optimization Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms
Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling
Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools
Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix
Continuously optimize campaigns for engagement, conversion, and ROI
Analytics & Reporting Monitor campaign performance and deliver regular reporting and insights to stakeholders
Use data to inform strategy, forecast spend, and identify growth opportunities
Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy
Cross-functional Collaboration Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets
Collaborate with global marketing teams to share best practices and ensure brand consistency
Market & Audience Insights Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting
Leverage audience insights and competitive intelligence to refine performance strategies
Requirements 5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization
Proven success in building and scaling digital campaigns that drive measurable results
Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs
Proficiency in leveraging 1st and 3rd party data to optimize ROI
Familiarity with attribution models, lead scoring, and funnel metrics
Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus
Strong analytical mindset and commercial acumen
Excellent project management and organizational skills
Outstanding communication and collaboration abilities
Creative thinker with a proactive, results-oriented approach
Passion for digital innovation and marketing technology
Constant curiosity about new MarTech, data solutions, and experimentation frameworks
High-quality campaign content creation and curation through (AI) tooling
Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
]]>
About the Business For more than 20 years,
Brightmine
™, formerly
XpertHR
, has
provided
innovative, yet practical
HR
Compliance
and
R
eward
solutions.
Part of RELX
,
a global leader in information and analytics services
,
we
help our customers navigate the complicated
and constantly changing
world of work with confidence
,
enabling them with
d
ata
and
c
ontent
. With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
About the Role This is a hybrid position, which will require working from our New York City office every
Tuesday
and Wednesday. As the Sr. U.S. Performance Marketing Manager, you will be responsible for developing and executing high-impact digital marketing campaigns that generate Brand visibility, qualified leads, drive conversions, and maximize ROI across US companies with 500-7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in shaping our performance marketing strategy, executing it and driving marketing's contribution to revenue. You thrive at the intersection of analytics and creativity, are passionate about consistently optimizing ROI of campaigns, and bring a deep understanding of paid media, conversion optimization, and the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that are targeted, scalable, and continuously optimized. You love the latest features and methodologies that platforms and media offer, and have the creativity to make good use of them. You are part of a global tribe of Performance Marketing professionals in the U.S., U.K., and The Netherlands operating as a team to achieve best results in all markets Brightmine serves. Responsibilities
Performance Strategy & Planning Input to the US GTM strategy & plan; define how we scale performance marketing in the 500-7,500 employee space
Develop and execute paid media strategies across Google Ads, LinkedIn, Meta, and programmatic platforms
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact
Segment and prioritize audiences using ICP, intent data, and behavioral signals
Align performance campaigns with Product, Content, and Sales plays in close collaboration with stakeholders
Campaign Execution & Optimization Lead and execute the end-to-end execution of digital campaigns across paid search, paid social, display and retargeting; fully create and manage campaigns across multiple platforms
Partner with internal teams (content, brand/design) to develop high-performing, persona-driven ad creatives and landing pages using tooling
Manage campaign budgets, timelines, and performance using marketing automation, analytics, and CRM tools
Conduct A/B testing and experimentation to improve messaging, targeting, and channel mix
Continuously optimize campaigns for engagement, conversion, and ROI
Analytics & Reporting Monitor campaign performance and deliver regular reporting and insights to stakeholders
Use data to inform strategy, forecast spend, and identify growth opportunities
Collaborate with analytics and sales teams to ensure lead quality and attribution accuracy
Cross-functional Collaboration Work closely with the wider Campaign team, Brand, Product Marketing, Sales, Analytics and our international Growth Hacking team to ensure campaign alignment and performance
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets
Collaborate with global marketing teams to share best practices and ensure brand consistency
Market & Audience Insights Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging and targeting
Leverage audience insights and competitive intelligence to refine performance strategies
Requirements 5+ years of B2B performance marketing experience, with a strong focus on paid media and conversion optimization
Proven success in building and scaling digital campaigns that drive measurable results
Experience with platforms such as Google Ads, LinkedIn Campaign Manager, Meta Business Manager, and programmatic DSPs
Proficiency in leveraging 1st and 3rd party data to optimize ROI
Familiarity with attribution models, lead scoring, and funnel metrics
Experience in the HR technology, HR solutions space and/or the Reward data space is a strong plus
Strong analytical mindset and commercial acumen
Excellent project management and organizational skills
Outstanding communication and collaboration abilities
Creative thinker with a proactive, results-oriented approach
Passion for digital innovation and marketing technology
Constant curiosity about new MarTech, data solutions, and experimentation frameworks
High-quality campaign content creation and curation through (AI) tooling
Additional skills and experience in areas such as SEO, Database marketing, Native/Content Marketing, Growth Hacking, CDP, full campaign planning and creation are a big plus
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
]]>