LexisNexis® Risk Solutions
This job is with LexisNexis® Risk Solutions, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
About the Business For more than 20 years,
Brightmine
™, formerly
XpertHR
, has
provided
innovative, yet practical
HR
Compliance
and
R
eward
solutions.
Part of RELX
,
a global leader in information and analytics services
,
we
help our customers navigate the complicated
and constantly changing
world of work with confidence
,
enabling them with
d
ata
and
c
ontent
. With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
About the Role This is a hybrid position, which will require working from our New York City office every
Tuesday
and Wednesday.
W
e have a
n exciting
new
opportunity for a
high performing
senior leader
to join our diverse and talented marketing community at
Brightmine
™,
and to play a pivotal role in supporting the business to achieve its commercial ambitions.
Th
e
U.S.
Head of Marketing
role
is
responsible for
running the U.S.
Marketing function and
elevating our
G
o
-
To
-
M
arket
(GTM)
strategy
in
the U
nited States
. You are a
key member and contributor to
both
the
U.S.
Leadership team
and the Global Marketing Leadership team
.
We are looking for a
n exceptional
senior
marketing professional
with
e
xpertise
across the customer life cycle, as well as
in people management, with the ability
to inspire and
motivate
your
team through
demonstrating
the right
behaviors
, whil
e
being a passionate advocate for customer-centric
and data driven
commercial marketing.
You love digital and
have a proven
track record
of adopting new methodologies and Tech to get Sales in front of relevant prospects. You
know how to build a presence/brand
, both online and offline
.
You
thrive on
the combination of
tactical
execution and strategy.
Responsibilities Responsible
for
co-
creating, defining,
owning
and leading
the regional G
TM
strategy
for
Brightmine
™
in
the U.S.
aligning with the Global strategy
Run the
day to day of the
U.S. Marketing function (Demand
G
en) and own the U.S. marketing budget, accountable for forecasting, phasing, spend and ROI
Be a key member and contributor to
both the Global Marketing leadership team and
the
U.S.
leadership team, working
closely
to
develop and align the commercial strategy to
support
both Global and
U.S.
business priorities
Act
a
t
t
he intersection of
regional
Strategy, Marketing Development, Marketing and Sales
Optimi
z
e
execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations
Build trusted partnerships with
colleagues and work collaboratively across our
g
lobal
marketing teams including
Brand, Content, UX,
Growth Hacking,
Communications & PR,
Market planning
, Customer Insight and Analysis teams
Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence
Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies
and
behaviors
to drive high performance
Ensure all marketing activities are
monitored
and measured for their effectiveness.
Use
data and insights to drive performance and ROI
Identify
opportunities to continually innovate,
refine
and improve existing processes to unlock capabilities and elevate the marketing
, and wider commercial,
operating model
Co-own the U.S. pipeline number
with Sales
and
d
eliver a Marketing contribution to revenue of 80%
+
Serve as a senior leader in our NYC office, working on a hybrid schedule
Requirements Extensive B2B marketing
experience,
preferably in the Partnership
space
Demonstrable experience in building and executing GTM that positively
impacts
awareness, pipeline growth and revenue contribution
Strong commercial acumen and with
a track record
of delivering commercial success
Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
Outstanding communicator and collaborator, with proven experience to influence and inspire at all levels
Excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
Proven ability to be an adaptive strategic leader
Comprehensive digital skillset underpinned by data literacy
Experience in highly data driven Commercial outreach in close cooperation with Sales
Practical experience
with
CDP,
CRM and MAP systems such as
Oracle Unity CDP,
Salesforce
and Eloqua
Excellent written skills with the ability to present at a senior leadership level
Creative flair and a curious mindset
Proven budget management experience
Track record
of managing external marketing agencies
Solid business, analytical and critical thinking skills.
A con
stant
curiosity
about
new
MarTech
, commercial data solutions and innovative commercial methodologies
.
Experience with
ABM,
experimentation and CDPs is strongly preferred.
Experience in the HR technology, HR solutions space and/or the Reward data space, with
corresponding
knowledge of
specific channels and prospect journeys, is
a very big
plus.
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
]]>
About the Business For more than 20 years,
Brightmine
™, formerly
XpertHR
, has
provided
innovative, yet practical
HR
Compliance
and
R
eward
solutions.
Part of RELX
,
a global leader in information and analytics services
,
we
help our customers navigate the complicated
and constantly changing
world of work with confidence
,
enabling them with
d
ata
and
c
ontent
. With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
About the Role This is a hybrid position, which will require working from our New York City office every
Tuesday
and Wednesday.
W
e have a
n exciting
new
opportunity for a
high performing
senior leader
to join our diverse and talented marketing community at
Brightmine
™,
and to play a pivotal role in supporting the business to achieve its commercial ambitions.
Th
e
U.S.
Head of Marketing
role
is
responsible for
running the U.S.
Marketing function and
elevating our
G
o
-
To
-
M
arket
(GTM)
strategy
in
the U
nited States
. You are a
key member and contributor to
both
the
U.S.
Leadership team
and the Global Marketing Leadership team
.
We are looking for a
n exceptional
senior
marketing professional
with
e
xpertise
across the customer life cycle, as well as
in people management, with the ability
to inspire and
motivate
your
team through
demonstrating
the right
behaviors
, whil
e
being a passionate advocate for customer-centric
and data driven
commercial marketing.
You love digital and
have a proven
track record
of adopting new methodologies and Tech to get Sales in front of relevant prospects. You
know how to build a presence/brand
, both online and offline
.
You
thrive on
the combination of
tactical
execution and strategy.
Responsibilities Responsible
for
co-
creating, defining,
owning
and leading
the regional G
TM
strategy
for
Brightmine
™
in
the U.S.
aligning with the Global strategy
Run the
day to day of the
U.S. Marketing function (Demand
G
en) and own the U.S. marketing budget, accountable for forecasting, phasing, spend and ROI
Be a key member and contributor to
both the Global Marketing leadership team and
the
U.S.
leadership team, working
closely
to
develop and align the commercial strategy to
support
both Global and
U.S.
business priorities
Act
a
t
t
he intersection of
regional
Strategy, Marketing Development, Marketing and Sales
Optimi
z
e
execution across the entire customer life cycle and ensure delivery of activities to meet and exceed expectations
Build trusted partnerships with
colleagues and work collaboratively across our
g
lobal
marketing teams including
Brand, Content, UX,
Growth Hacking,
Communications & PR,
Market planning
, Customer Insight and Analysis teams
Advocate for our defined marketing vision, and support in the delivery of our strategic priorities: digital transformation; brand elevation; growth drivers; and team excellence
Drive excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies
and
behaviors
to drive high performance
Ensure all marketing activities are
monitored
and measured for their effectiveness.
Use
data and insights to drive performance and ROI
Identify
opportunities to continually innovate,
refine
and improve existing processes to unlock capabilities and elevate the marketing
, and wider commercial,
operating model
Co-own the U.S. pipeline number
with Sales
and
d
eliver a Marketing contribution to revenue of 80%
+
Serve as a senior leader in our NYC office, working on a hybrid schedule
Requirements Extensive B2B marketing
experience,
preferably in the Partnership
space
Demonstrable experience in building and executing GTM that positively
impacts
awareness, pipeline growth and revenue contribution
Strong commercial acumen and with
a track record
of delivering commercial success
Proactive, data-led, results oriented, and delivery focused, with the ability to balance multiple projects
Outstanding communicator and collaborator, with proven experience to influence and inspire at all levels
Excellent relationship building skills, creating conditions to build confident, effective teams, able to motivate, inspire and develop team members
Proven ability to be an adaptive strategic leader
Comprehensive digital skillset underpinned by data literacy
Experience in highly data driven Commercial outreach in close cooperation with Sales
Practical experience
with
CDP,
CRM and MAP systems such as
Oracle Unity CDP,
Salesforce
and Eloqua
Excellent written skills with the ability to present at a senior leadership level
Creative flair and a curious mindset
Proven budget management experience
Track record
of managing external marketing agencies
Solid business, analytical and critical thinking skills.
A con
stant
curiosity
about
new
MarTech
, commercial data solutions and innovative commercial methodologies
.
Experience with
ABM,
experimentation and CDPs is strongly preferred.
Experience in the HR technology, HR solutions space and/or the Reward data space, with
corresponding
knowledge of
specific channels and prospect journeys, is
a very big
plus.
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer: Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
]]>