Merkle
Senior Associate, Relationship Marketing Strategy
Merkle, Chicago, Illinois, United States, 60290
Senior Associate, Relationship Marketing Strategy
Join to apply for the
Senior Associate, Relationship Marketing Strategy
role at
Merkle .
Company Description: Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.
Job Description As Senior Associate, Relationship Marketing Strategist you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their goals. Reporting into the Director, Relationship Marketing Strategist, you will plan strategy with a focus on first party data-driven channels (email, SMS, direct mail, push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and you’ll work across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).
To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help grow client relationships.
You Will
Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
Be a subject matter expert and translate new technology—focused on areas of messaging and CRM—into new marketing ideas for the client.
Show an understanding of differences in marketing to customers in different industries and environments.
Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
Write campaign briefs to hand off to creative and execution teams.
Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics) and partner agencies to understand feasibility of cross-channel recommendations/plans.
Identify main data points and measurements to show the impact of our approach and strategy on the client’s business.
You Have
Bachelor's Degree required
4+ years' experience in data-driven marketing – specifically CRM/email/direct mail/SMS/push
Hands-on skills using data and research to guide decisions (proficiency in Excel and research tools is advantageous)
Experience with client-facing communication (writing and presentations)
Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
Prior experience incorporating internal and external feedback on an iterative basis
Experience using business knowledge to identify new business and marketing opportunities
Salesforce Marketing Cloud or Braze experience (advantageous)
Experience managing multiple projects simultaneously with a diverse team
Comfort and experience working within a matrixed organization with latitude in roles
20-40% travel
Salary: The annual salary range for this position is $68,000-$110,400. Placement within the range is based on experience, knowledge, skills, and other factors permitted by law.
Benefits and Perks
Work remotely from home or from one of our offices within the continental US
Flexible Vacation Policy
Generous Medical, Dental and Vision Coverage
401k with company match
19 paid holidays
Career development and learning opportunities
Inclusive work culture with focus on DEI
Dentsu and Merkle comply with applicable state and local laws regarding employee leave benefits and accommodations. For details regarding benefits, please visit the provided links on the posting. This is a remote position. Location: USA - Remote - Maryland. Brand: Merkle. Time Type: Full time. Contract Type: Permanent.
To begin the application process, please click the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Business Consulting and Services
Referrals increase your chances of interviewing at Merkle. Sign in to set job alerts for related roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Equal Employment Opportunity: Dentsu and Merkle are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected by law. If you need accommodations during the application process, please contact us.
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Senior Associate, Relationship Marketing Strategy
role at
Merkle .
Company Description: Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.
Job Description As Senior Associate, Relationship Marketing Strategist you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their goals. Reporting into the Director, Relationship Marketing Strategist, you will plan strategy with a focus on first party data-driven channels (email, SMS, direct mail, push notifications). You will help develop and manage campaign strategies that produce measurable return on investment and you’ll work across multiple vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High-tech).
To be successful in this role you need to have a deep passion for finding solutions, and an understanding of how businesses, brands and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship. You know how to identify business growth opportunities and develop recommendations to help grow client relationships.
You Will
Build, develop, and deliver messaging strategy for omni-channel marketing plans using 1st party data.
Be a subject matter expert and translate new technology—focused on areas of messaging and CRM—into new marketing ideas for the client.
Show an understanding of differences in marketing to customers in different industries and environments.
Ensure meaningful client value is delivered through a mix of best-practice solutions, capabilities, and original thinking.
Write campaign briefs to hand off to creative and execution teams.
Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics) and partner agencies to understand feasibility of cross-channel recommendations/plans.
Identify main data points and measurements to show the impact of our approach and strategy on the client’s business.
You Have
Bachelor's Degree required
4+ years' experience in data-driven marketing – specifically CRM/email/direct mail/SMS/push
Hands-on skills using data and research to guide decisions (proficiency in Excel and research tools is advantageous)
Experience with client-facing communication (writing and presentations)
Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint (advantageous)
Prior experience incorporating internal and external feedback on an iterative basis
Experience using business knowledge to identify new business and marketing opportunities
Salesforce Marketing Cloud or Braze experience (advantageous)
Experience managing multiple projects simultaneously with a diverse team
Comfort and experience working within a matrixed organization with latitude in roles
20-40% travel
Salary: The annual salary range for this position is $68,000-$110,400. Placement within the range is based on experience, knowledge, skills, and other factors permitted by law.
Benefits and Perks
Work remotely from home or from one of our offices within the continental US
Flexible Vacation Policy
Generous Medical, Dental and Vision Coverage
401k with company match
19 paid holidays
Career development and learning opportunities
Inclusive work culture with focus on DEI
Dentsu and Merkle comply with applicable state and local laws regarding employee leave benefits and accommodations. For details regarding benefits, please visit the provided links on the posting. This is a remote position. Location: USA - Remote - Maryland. Brand: Merkle. Time Type: Full time. Contract Type: Permanent.
To begin the application process, please click the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Business Consulting and Services
Referrals increase your chances of interviewing at Merkle. Sign in to set job alerts for related roles.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Equal Employment Opportunity: Dentsu and Merkle are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected by law. If you need accommodations during the application process, please contact us.
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