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Time Out Group plc

Marketing Manager - Time Out Market Boston

Time Out Group plc, Bridgeport, Connecticut, us, 06610

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Overview

Marketing Manager - Time Out Market Boston This range is provided by Time Out Group plc. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range $85,000.00/yr - $90,000.00/yr Role details Title:

Marketing Manager Location:

Boston Department:

Marketing Reporting to:

General Manager / VP Marketing Brand Video:

https://tinyurl.com/bdzap3n

About the Role

Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences. We are seeking a Marketing Manager to enhance our brand presence, drive footfall, revenue and brand awareness, and ensure a seamless, exciting experience for our customers and partners. This role will lead marketing initiatives across all platforms, manage campaigns, public relations, social media, events, activations and entertainment, and maintain strong relationships with concessionaires. The ideal candidate will be passionate about food and culture and have a proven track record of success in the responsibilities below. Responsibilities

Develop supported by HQ team and implement integrated marketing strategies that align with the companys business objectives and drive visitor traffic and brand loyalty. Draft, implement and execute the local marketing plan and strategy. Manage all aspects of public relations, including coordination of press releases and relations with media, influencers, and other industry leaders; act as the main point of contact with the local PR agency and manage day-to-day tasks. Manage Boston TOM social media presence (Facebook, Instagram, TikTok) and other relevant channels; create and publish engaging content; collaborate with in-house, third-party agency or Time Out Media team (budget dependent). Plan and coordinate weekly, monthly and seasonal entertainment and events schedules to enhance the visitor experience and promote the Markets vibrant atmosphere; collaborate with artists, performers and Time Out Media teams on ideation. Foster strong relationships with chefs and concessionaires to ensure alignment with Market standards and goals; act as the primary marketing liaison to support their promotions. Oversee third party review platforms (e.g., Google My Business, TripAdvisor, Yelp). Manage Time Out Market website content, ensuring accuracy and up-to-date presentation. Ensure marketing materials align with brand guidelines; assist in creation and editing of promotional material. Collaborate with the General Manager on activations and promotions to drive topline sales, from ideation to asset implementation. Create and manage newsletter content with the CRM team (minimum one newsletter per month). Develop on-brand content for digital screens, updating weekly with Time Out design and media teams. Work with Time Out Media team on Market content, brand collaborations and networking opportunities. Monitor and report on marketing campaigns and events using predefined KPIs. Identify potential partnerships and maintain relationships with current and potential partners, especially with chefs and concessionaires, ensuring the pipeline stays fresh. Utilize data, trends and customer feedback to inform future campaigns and improve visitor experience. Support incident/crisis responses, ensuring brand safeguarding. Coordinate with Time Out Market HQ on CRM flows, customer promotions and communications. Attend onsite at key events and major activations; participate in client-facing meetings. Collaborate with the Events Team to develop marketing materials as needed. Ensure customer-facing booking platforms and guest communications reflect the Time Out Market brand. Coordinate, book and oversee photo and video shoots for pre-opening and post-opening. Responsible for the monthly marketing report for the Market. Budget control monitor and track all marketing spend in line with the budget; manage the marketing budget to deliver ROI. Define clear, measurable KPIs for the Market and review them regularly to ensure performance against goals.

Qualifications

Bachelors degree in marketing, PR, or a related field. 3-5 years of experience in marketing management, preferably in hospitality, retail, or entertainment sectors. Experience managing marketing campaigns, PR initiatives, and brand activations across diverse geographies. Excellent communication, interpersonal, and presentation skills. Proven ability to manage social media platforms and craft engaging content. Experience in event planning and management. Ability to work across different geographies, cultures, and teams. Strong networking capabilities with media, PR agencies, and market stakeholders.

Culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against candidates on the basis of age, disability, gender, gender identity, race, religion or belief, sexual orientation, marriage and civil partnership, pregnancy and maternity. We value diversity as it drives creativity and growth. About Time Out Group

Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 and operates in 333 cities in 59 countries across digital and physical channels. Time Out Market is the worlds first editorially curated market, bringing a citys best chefs and cultural experiences together under one roof. Time Out Group PLC is listed on AIM and headquartered in London. About Time Out Market

Time Out Market is the worlds first editorially curated food and cultural market, bringing together top chefs, restaurants, drinks and cultural experiences. Markets exist in multiple cities with ongoing expansion; Time Out Group oversees Time Out Market globally. Time Out is a dynamic, global brand focused on city life. Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

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