The Life is Good Company
Overview
Hello! We're glad you're here. We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. We’re innovative, focused, and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing the day-to-day workload and process. If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story. We are open about why this brand leader role is open. Our current VP of Brand Marketing is returning to a larger role and scope. She will assist during a transition period to ensure her team is prepared for a new leader. Required Experience
You have demonstrated measured success in leading and growing a respected brand or brands You have successfully led the execution of full-funnel marketing campaigns You have measured success leveraging social media to spark conversations and grow communities You have effectively used consumer research to identify insights that positively impact business metrics You bring 10+ years of relevant experience Important Details
This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you\'re satisfied with your composition, spelling, grammar, and tone. We can\'t consider incomplete applications. Our market-based compensation strategy determines base pay for our jobs. You can use any publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution. This role is based in Boston. You\'ll work on-site Wednesdays and Thursdays each week. Everyone who applies will get a response from a human. You\'ll receive a human response to your application. If you don\'t answer the questions or meet the requirements below, you\'ll receive a swift and kind rejection. Pay Transparency: We post our jobs on a collection of sites. Not all portray accurate compensation ranges. We use a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators. This job, our company size, location, and required experience will determine the pay range. Ready to learn more about the job? Read on... YOUR OBJECTIVE
To drive the growth of the Life is Good business and community through effective Brand Marketing YOUR JOB
Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business Creative Services
Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces Social Media
Lead the team that develops and implements social media strategy across existing and emerging platforms Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience Brand Marketing
Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and nonprofit commitment Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience Conduct consumer research to identify awareness levels and insights to hone our marketing efforts Speaking Engagements
Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good Partner with the leaders of our nonprofit to increase awareness and relevancy of the organization YOUR PERSONAL ATTRIBUTES
You believe in Life is Good’s mission and share our passion for social impact You’re a natural storyteller who conveys ideas clearly, concisely, and effectively You have left and right brain balance, adept and effective with analytics and creative You have a keen, well-respected creative eye and enjoy acting as an assertive brand advocate You are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teams You maintain a steady and optimistic demeanor YOU\'LL KNOW YOU\'RE SUCCESSFUL WHEN
The Founders and President view you as a careful shepherd of the brand You and your team meet your annual goals – increasing awareness/reach, community engagement, and new customer acquisition - within budget and timelines You are considered a cultural leader for the Brand Marketing team and Life is Good organization You have led a meaningful expansion of our community You are a go-to resource for the voice of the brand You are known for highly effective, collaborative relationships with your peers We are located in the Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (paid volunteering), and Family Time. And we have dogs. You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project. Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.
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Hello! We're glad you're here. We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community, business, and brand. We’re innovative, focused, and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing the day-to-day workload and process. If your experience includes hands-on leadership of a growing customer-focused brand, marketing partnerships, campaign strategies, community expansion, and creative output (social, copy, photography, graphics, and more), we want to hear your story. We are open about why this brand leader role is open. Our current VP of Brand Marketing is returning to a larger role and scope. She will assist during a transition period to ensure her team is prepared for a new leader. Required Experience
You have demonstrated measured success in leading and growing a respected brand or brands You have successfully led the execution of full-funnel marketing campaigns You have measured success leveraging social media to spark conversations and grow communities You have effectively used consumer research to identify insights that positively impact business metrics You bring 10+ years of relevant experience Important Details
This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you\'re satisfied with your composition, spelling, grammar, and tone. We can\'t consider incomplete applications. Our market-based compensation strategy determines base pay for our jobs. You can use any publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution. This role is based in Boston. You\'ll work on-site Wednesdays and Thursdays each week. Everyone who applies will get a response from a human. You\'ll receive a human response to your application. If you don\'t answer the questions or meet the requirements below, you\'ll receive a swift and kind rejection. Pay Transparency: We post our jobs on a collection of sites. Not all portray accurate compensation ranges. We use a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators. This job, our company size, location, and required experience will determine the pay range. Ready to learn more about the job? Read on... YOUR OBJECTIVE
To drive the growth of the Life is Good business and community through effective Brand Marketing YOUR JOB
Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business Creative Services
Lead the team that produces all creative assets for the Business Units, Social Media, Brand Marketing / Partnerships, Speaking, and PR Lead cross-functional collaboration to execute go-to-market strategies, ensuring a cohesive brand message across marketing channels, product lines, and retail channels Oversee the development and execution of effective upper, mid, and lower funnel creative assets for paid, owned, and earned spaces Social Media
Lead the team that develops and implements social media strategy across existing and emerging platforms Manage and grow our community of optimists, encouraging storytelling, rewarding engagement, and improving overall brand experience Brand Marketing
Develop and execute innovative cross-channel strategies that broaden the demographic composition of our customer base and convey the depth of our brand and nonprofit commitment Develop, manage, and allocate the brand marketing budget to meet short and long-term strategic objectives Identify, secure, and nurture brand partnerships that elevate the brand and expand our audience Conduct consumer research to identify awareness levels and insights to hone our marketing efforts Speaking Engagements
Lead and grow our paid speaking revenue, amplifying the optimistic voices at Life is Good Partner with the leaders of our nonprofit to increase awareness and relevancy of the organization YOUR PERSONAL ATTRIBUTES
You believe in Life is Good’s mission and share our passion for social impact You’re a natural storyteller who conveys ideas clearly, concisely, and effectively You have left and right brain balance, adept and effective with analytics and creative You have a keen, well-respected creative eye and enjoy acting as an assertive brand advocate You are valued for your ability to articulate creative feedback in a way that strengthens the work and motivates creative teams You maintain a steady and optimistic demeanor YOU\'LL KNOW YOU\'RE SUCCESSFUL WHEN
The Founders and President view you as a careful shepherd of the brand You and your team meet your annual goals – increasing awareness/reach, community engagement, and new customer acquisition - within budget and timelines You are considered a cultural leader for the Brand Marketing team and Life is Good organization You have led a meaningful expansion of our community You are a go-to resource for the voice of the brand You are known for highly effective, collaborative relationships with your peers We are located in the Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (paid volunteering), and Family Time. And we have dogs. You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project. Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.
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