Tinder
Overview
Sr. Product Marketing Manager to lead Global product marketing strategy and execution for Tinder’s Core product pillar, including products across member and revenue growth such as onboarding experiences and subscription offerings. This hybrid role is based in Los Angeles, San Francisco, or Palo Alto with in-office collaboration required. Where you’ll work
This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto. Base pay range
$145,000.00/yr - $170,000.00/yr Responsibilities
Lead Global go-to-market strategy to drive feature adoption across the core product. Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that resonates with audiences and differentiates products in the market. Collaborate with CRM teams to develop and execute marketing strategies that drive feature adoption in app. Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special. Identify product opportunity areas backed by data and insights. Partner with product and consumer insights on testing to check hypotheses and analyze results; prioritize features by consumer importance. Establish KPIs for all programs, create results forecasts, and track performance to ensure MarComms plans deliver desired outcomes: product adoption, retention, and user sentiment. Create a consistent and compelling narrative across channels and product lines with a strong messaging hierarchy and content strategy plans. Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments. Recommend new product ideas and marketing strategies. Advise on competitive analyses and consumer research to understand key segments and opportunities. Partner with Product to prioritize development based on consumer and market research. Partner with regional teams to advise on local product marketing campaigns and support regional marketing needs. Own internal communication of product marketing initiatives. Qualifications
5-8+ years of experience in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps. Experience on brands with global impact and multi-regional marketing strategies. Proven ability to deliver well-branded, delightful consumer experiences and growth-driven marketing strategies. Passion for the consumer; ability to advocate for consumer needs and develop segmentation. Excellent leadership, influencing, and communication skills; ability to convey high-level concepts clearly. Highly collaborative and creative; able to lead cross-functional teams (product, marketing, creative) to innovative solutions. Fluency with business and marketing analytics. Experience partnering with Product, CRM, and Communications teams to deepen understanding and retention. Strong project management abilities for complex cross-functional initiatives. Bonus: experience with products that have subscription tiers. Benefits and compensation notes
Unlimited PTO (with no waiting period), 10 annual Wellness Days Volunteer time off and charitable donations matched up to $15,000 annually Comprehensive health, vision, and dental coverage 401(k) with 100% employer match up to 10% and ESPP Parental leave and family-forming benefits; milk shipping support for business travel and relocation Development: mentorship, Udemy access, and an annual $3,000 professional development stipend Wellness: mental health support, pet insurance, fitness and commuter subsidies Free premium subscriptions for Tinder and other Match Group apps Inclusion & equity
Commitment to inclusion: Tinder welcomes diverse candidates and encourages applications from all backgrounds. We are an equal opportunity workplace. If you require reasonable accommodation, please contact your Talent Acquisition Partner. Learn more at lifeattinder.com/dei. Note: If you require reasonable accommodation to complete a job application, pre-employment testing, or an interview, please speak to your Talent Acquisition Partner directly. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Note: Salary range is indicative and may vary by location within approved cities; actual offer depends on scope, responsibilities, experience, and market considerations.
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Sr. Product Marketing Manager to lead Global product marketing strategy and execution for Tinder’s Core product pillar, including products across member and revenue growth such as onboarding experiences and subscription offerings. This hybrid role is based in Los Angeles, San Francisco, or Palo Alto with in-office collaboration required. Where you’ll work
This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto. Base pay range
$145,000.00/yr - $170,000.00/yr Responsibilities
Lead Global go-to-market strategy to drive feature adoption across the core product. Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that resonates with audiences and differentiates products in the market. Collaborate with CRM teams to develop and execute marketing strategies that drive feature adoption in app. Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special. Identify product opportunity areas backed by data and insights. Partner with product and consumer insights on testing to check hypotheses and analyze results; prioritize features by consumer importance. Establish KPIs for all programs, create results forecasts, and track performance to ensure MarComms plans deliver desired outcomes: product adoption, retention, and user sentiment. Create a consistent and compelling narrative across channels and product lines with a strong messaging hierarchy and content strategy plans. Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments. Recommend new product ideas and marketing strategies. Advise on competitive analyses and consumer research to understand key segments and opportunities. Partner with Product to prioritize development based on consumer and market research. Partner with regional teams to advise on local product marketing campaigns and support regional marketing needs. Own internal communication of product marketing initiatives. Qualifications
5-8+ years of experience in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps. Experience on brands with global impact and multi-regional marketing strategies. Proven ability to deliver well-branded, delightful consumer experiences and growth-driven marketing strategies. Passion for the consumer; ability to advocate for consumer needs and develop segmentation. Excellent leadership, influencing, and communication skills; ability to convey high-level concepts clearly. Highly collaborative and creative; able to lead cross-functional teams (product, marketing, creative) to innovative solutions. Fluency with business and marketing analytics. Experience partnering with Product, CRM, and Communications teams to deepen understanding and retention. Strong project management abilities for complex cross-functional initiatives. Bonus: experience with products that have subscription tiers. Benefits and compensation notes
Unlimited PTO (with no waiting period), 10 annual Wellness Days Volunteer time off and charitable donations matched up to $15,000 annually Comprehensive health, vision, and dental coverage 401(k) with 100% employer match up to 10% and ESPP Parental leave and family-forming benefits; milk shipping support for business travel and relocation Development: mentorship, Udemy access, and an annual $3,000 professional development stipend Wellness: mental health support, pet insurance, fitness and commuter subsidies Free premium subscriptions for Tinder and other Match Group apps Inclusion & equity
Commitment to inclusion: Tinder welcomes diverse candidates and encourages applications from all backgrounds. We are an equal opportunity workplace. If you require reasonable accommodation, please contact your Talent Acquisition Partner. Learn more at lifeattinder.com/dei. Note: If you require reasonable accommodation to complete a job application, pre-employment testing, or an interview, please speak to your Talent Acquisition Partner directly. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Software Development Note: Salary range is indicative and may vary by location within approved cities; actual offer depends on scope, responsibilities, experience, and market considerations.
#J-18808-Ljbffr