Snap Inc. is hiring: Manager, Global Business Marketing (Creator & Consumer) in
Snap Inc., Seattle, WA, United States, 98127
Overview
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, Lens Studio, and Spectacles.
The Creative & Marketing team articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They enable and activate marketing initiatives across the entire Snap Inc. ecosystem.
What You’ll Do
Manager, Global Creator & Consumer Marketing to lead our global strategy and marketing plans for engaging and growing Snap’s consumer and creator community. You’ll lead global consumer & creator marketing across cross-functional teams, connecting Product Marketing, Comms, Events, Sales and Partnership Organizations around unified goals and impactful programs. You’ll shape our consumer and creator narratives, scale innovative programs, and lead global campaigns that inspire and activate consumers & creators on Snap. This role reports to the Senior Manager of Global Brand Marketing and shapes Global Consumer Marketing Strategy.
Lead Creator & Consumer Marketing Strategy: Set the global vision, roadmap, and priorities for Creator & Consumer marketing—scaling programs that increase understanding, usage, engagement, and retention of these audiences.
Leadership: Oversee a high-performing cross-functional team. Drive clarity, and build an inclusive and inspiring culture of partnership, galvanizing cross-functional teams against a unified vision and goals.
Own Creator & Consumer Campaigns End-to-End: Lead the strategy and execution of integrated, global campaigns—from concept to launch—across products & evergreen programs regionally and globally.
Champion the Consumer & Creator Voice: Embed authentic consumer and creator insights into marketing strategies, content, and experiences. Operate as a key advocate across Snap.
Partner Across Snap: Collaborate with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to Creators & Consumers and with Creators worldwide—across channels, surfaces, and partners.
Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do.
Lead with Innovation: Stay ahead of Creator & Consumer trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap.
Knowledge, Skills & Abilities
A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations.
Ability to initiate and drive projects to completion with minimal guidance, and to work independently as well as collaboratively in a team environment.
Ability and experience thinking creatively, communicating and presenting to large groups, and a deep proficiency in brand building.
Exceptional analytical and problem-solving skills.
Ability to engage all levels of the organization, with excellent relationship management abilities/strong interpersonal communication skills.
Ability to handle conflict appropriately, know when to delegate issues cross-functionally, and when to apply common sense.
Excellent organization skills, acute attention to detail, ability to handle multiple tasks in a fast-paced and time sensitive environment.
Excellent written and verbal skills, and a strong sense of professionalism.
Ability to effectively plan and manage projects for on-time delivery.
Demonstrated ability to use data to inform decision making and improve results.
Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials.
Minimum Qualifications
10 years of experience in marketing, including 1 year of management experience and 5+ years of consumer marketing.
Experience building programs that resonate with Creator & Consumer audiences—especially within tech and marketing.
Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
Deep passion for the creator ecosystem and a forward-looking perspective on marketing with and to this audience.
Preferred Qualifications
Strong cross-functional leadership and stakeholder management skills.
Data-driven decision maker with strong analytical and strategic thinking.
Excellent communication and storytelling skills—comfortable as an internal and external spokesperson.
Experience with digital media, using advertising data to craft media strategy.
Passion for technology, innovation, and empowering creative communities.
Track record of success in domestic and global marketing or advertising roles, building Creator & Consumer facing programs.
Experience guiding creative production of campaigns, marketing materials and sales enablement.
Equal Opportunity, Benefits & Privacy
At Snap, we believe that having a team of diverse backgrounds and voices working together enables us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.
If you have a disability or special need that requires accommodation, please provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform).
“Default Together” Policy at Snap: we expect our team members to work in an office 4+ days per week.
EOE statement and equal opportunity employer notices are included as part of our policy. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law.
Our Benefits: Snap Inc. offers comprehensive benefits including paid parental leave, medical coverage, mental health support programs, and compensation packages.
Compensation: In the United States, work locations are assigned a pay zone which determines the salary range for the position. The starting pay is based on skills, experience, location, and market conditions and may be negotiable within the range. Zone A: $173,000-$259,000; Zone B: $164,000-$246,000; Zone C: $147,000-$220,000. This position is eligible for equity in RSUs.
A Decade of Snap, CitizenSnap, The DEI Innovation Summit, Snap News and Applicant Privacy Policy links are provided for additional context and transparency.