Johnson & Johnson
Director, Global Strategic Marketing
Johnson & Johnson, Danvers, Massachusetts, United States
This job is with Johnson & Johnson, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function: Marketing
Job Sub
Function: Strategic Marketing
Job Category: People Leader
All Job Posting Locations: Danvers, Massachusetts, United States of America
Job Description: Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that's reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
This is a
hybrid
role available in Danvers, MA within the United States. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply. Remote work options may be considered on a case-by-case basis and if approved by the Company.
We are searching for the best talent for a Director, Global Strategic Marketing. Purpose:
T
he
Director GSM - High Risk PCI & STEMI
will have
shared
accountability for managing strategic planning and pipeline project activities to achieve the business plan and accelerate future growth of the
Heart Recovery
business
.
This role will also
align
and drive
execution
of clear and actionable G
lobal Marketing,
Society Engagement
and Professional Education
strategies
in support of the overall platform strategy
.
Success is achieved by executing a consistent global growth strategy
and driving the tactics / initiatives set forth by the strategy
, in close partnership with regional marketing, commercial and sales teams around the world.
The
Director GSM - High Risk PCI & STEMI
will be a member of the
Cardiology Platform
Leadership
Team
.
This role will
have direct responsibility for
creating and
driving marketing
and innovation
strategies and key initiatives for
Heart Recovery
with the High-Risk PCI and STEMI disease states
, to achieve commercial
and business
goals
/ objectives
in line with HCC & CREDO Values
. You will be responsible for: Achieve annual business plan targets while
maintaining
long term growth through strategic Marketing planning & execution including new product introduction, portfolio management, brand management, KOL engagement,
and
pricing.
Reinforce Marketing organization capability, efficacy, and efficiency through people development, organization
management
and operational leadership.
Partner with
appropriate business
functions (
e.g.
regional
M
arketing
, R&D, Quality, Regulatory,
Operations, HEMA) to execute the innovation
pipeline
and deliver innovation-based growth for both near term and long-term strategies
.
Develop
and manage a
comprehensive product portfolio roadmap that addresses global unmet needs and growth opportunities through VOC, VOB, and VOF.
Inform
commercial
strategy by executing a holistic learning plan
to
aid in definition of segmentation, targeting, value proposition, product positioning, branding, messaging, claims, pricing, campaign concepts, and sales
effectiveness.
Establish new strategic
marketing
and branding
competencies,
defining Abiomed's global brand identity, positioning,
messaging
and core
creative;
ensur
ing
consistent execution across
r
egions.
Develop and execute a comprehensive strategic
Society Engagement and
Professional Education Plan,
aligned
with the organization's strategy, goals and
objectives
.
Develop close working relationships with Global Key Customers (
Interventional Cardiologists, Heart Failure doctors, Cardiac Surgeons,
Critical Care,
etc.
) to develop in-depth insights of unmet needs
,
cultivate external relationships
and
validate
& strengthen marketing strategies
.
Maintain global market forecast by Area/Country and market segment and partner with global operations teams to ensure supply continuity with forecast accuracy of +/- 5%.
Manage budget within constraints and
measuring
effectiveness initiatives
relative
to delivering business
objectives
.
Qualifications/Requirements: 1
0
+ years
of Global
Marketing
and/
or Product Management m
edical device
and/or medical technology
experience is
required
, holding progressive business strategy roles
.
7
+
years of experience leading global product launch
es
, including
creation / definition of
market landscape and competitive, segments and targets
positioning,
value proposition,
messaging, core creative concept, market access/reimbursement strategy, and
are
required
.
Experience collaborating across key functions-- Research & Development, Product Management, Sales,
Professional / Commercial Education,
Finance
and other core teams
.
Demonstrated leadership ability to successfully work across functional and geographic boundaries,
spanning
multiple countries/market types/healthcare models
are
required
.
Demonstrated success effectively managing resources and investments to maximize impact, including leading teams to strong business and portfolio recommendations based on sound, insightful,
quantified
decision-making
frameworks
is
required
.
Experience applying digital trends and emerging technology to drive new business strategies and innovation.
Analytical
and strategic thinker, able to combine data and intuition when building
and executing
a strategic plan.
Comfort with ambiguity;
demonstrated
ability to take ownership of problems, exercise sound judgment and independently determine
appropriate course
of action where precedent may not exist
End to end value chain experience, including P&L management
required
.
Previous
m
edical
d
evice
/ medical technology
and Cardiology (
Heart Recovery
) experience is preferred.
Motivator
of self and others to achieve challenging goals and
objectives
with
a track record
of executional successes based on integrity
and
consistency in
achieving business
goals
and objectives
.
Consistent
track record
of developing talent, including deep pipelines and strong leadership teams
Up to
50%
global
travel is
required
The Company maintains highly competitive, performance-based compensation programs.
Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.
The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year.
Bonuses are awarded at the Company's discretion on an individual basis. Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company's long-term incentive program. Employees are eligible for the following time off benefits: Vacation - up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year Holiday pay, including Floating Holidays - up to 13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year For additional general information on Company benefits, please go to: -
https://www.careers.jnj.com/employee-benefits This job posting is anticipated to close on September 25, 2025 .
The Company may however extend this time-period, in which case the posting will remain available on
https://www.careers.jnj.com
to accept additional applications. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource. #LI-Hybrid #LI-Remote
The anticipated base pay range for this position is : $146,000-$251,800 Additional Description for Pay Transparency: ]]>
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function: Marketing
Job Sub
Function: Strategic Marketing
Job Category: People Leader
All Job Posting Locations: Danvers, Massachusetts, United States of America
Job Description: Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that's reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
This is a
hybrid
role available in Danvers, MA within the United States. While specific cities are listed in the Locations section for reference, please note that they are examples only and do not limit your application. We invite candidates from any location to apply. Remote work options may be considered on a case-by-case basis and if approved by the Company.
We are searching for the best talent for a Director, Global Strategic Marketing. Purpose:
T
he
Director GSM - High Risk PCI & STEMI
will have
shared
accountability for managing strategic planning and pipeline project activities to achieve the business plan and accelerate future growth of the
Heart Recovery
business
.
This role will also
align
and drive
execution
of clear and actionable G
lobal Marketing,
Society Engagement
and Professional Education
strategies
in support of the overall platform strategy
.
Success is achieved by executing a consistent global growth strategy
and driving the tactics / initiatives set forth by the strategy
, in close partnership with regional marketing, commercial and sales teams around the world.
The
Director GSM - High Risk PCI & STEMI
will be a member of the
Cardiology Platform
Leadership
Team
.
This role will
have direct responsibility for
creating and
driving marketing
and innovation
strategies and key initiatives for
Heart Recovery
with the High-Risk PCI and STEMI disease states
, to achieve commercial
and business
goals
/ objectives
in line with HCC & CREDO Values
. You will be responsible for: Achieve annual business plan targets while
maintaining
long term growth through strategic Marketing planning & execution including new product introduction, portfolio management, brand management, KOL engagement,
and
pricing.
Reinforce Marketing organization capability, efficacy, and efficiency through people development, organization
management
and operational leadership.
Partner with
appropriate business
functions (
e.g.
regional
M
arketing
, R&D, Quality, Regulatory,
Operations, HEMA) to execute the innovation
pipeline
and deliver innovation-based growth for both near term and long-term strategies
.
Develop
and manage a
comprehensive product portfolio roadmap that addresses global unmet needs and growth opportunities through VOC, VOB, and VOF.
Inform
commercial
strategy by executing a holistic learning plan
to
aid in definition of segmentation, targeting, value proposition, product positioning, branding, messaging, claims, pricing, campaign concepts, and sales
effectiveness.
Establish new strategic
marketing
and branding
competencies,
defining Abiomed's global brand identity, positioning,
messaging
and core
creative;
ensur
ing
consistent execution across
r
egions.
Develop and execute a comprehensive strategic
Society Engagement and
Professional Education Plan,
aligned
with the organization's strategy, goals and
objectives
.
Develop close working relationships with Global Key Customers (
Interventional Cardiologists, Heart Failure doctors, Cardiac Surgeons,
Critical Care,
etc.
) to develop in-depth insights of unmet needs
,
cultivate external relationships
and
validate
& strengthen marketing strategies
.
Maintain global market forecast by Area/Country and market segment and partner with global operations teams to ensure supply continuity with forecast accuracy of +/- 5%.
Manage budget within constraints and
measuring
effectiveness initiatives
relative
to delivering business
objectives
.
Qualifications/Requirements: 1
0
+ years
of Global
Marketing
and/
or Product Management m
edical device
and/or medical technology
experience is
required
, holding progressive business strategy roles
.
7
+
years of experience leading global product launch
es
, including
creation / definition of
market landscape and competitive, segments and targets
positioning,
value proposition,
messaging, core creative concept, market access/reimbursement strategy, and
are
required
.
Experience collaborating across key functions-- Research & Development, Product Management, Sales,
Professional / Commercial Education,
Finance
and other core teams
.
Demonstrated leadership ability to successfully work across functional and geographic boundaries,
spanning
multiple countries/market types/healthcare models
are
required
.
Demonstrated success effectively managing resources and investments to maximize impact, including leading teams to strong business and portfolio recommendations based on sound, insightful,
quantified
decision-making
frameworks
is
required
.
Experience applying digital trends and emerging technology to drive new business strategies and innovation.
Analytical
and strategic thinker, able to combine data and intuition when building
and executing
a strategic plan.
Comfort with ambiguity;
demonstrated
ability to take ownership of problems, exercise sound judgment and independently determine
appropriate course
of action where precedent may not exist
End to end value chain experience, including P&L management
required
.
Previous
m
edical
d
evice
/ medical technology
and Cardiology (
Heart Recovery
) experience is preferred.
Motivator
of self and others to achieve challenging goals and
objectives
with
a track record
of executional successes based on integrity
and
consistency in
achieving business
goals
and objectives
.
Consistent
track record
of developing talent, including deep pipelines and strong leadership teams
Up to
50%
global
travel is
required
The Company maintains highly competitive, performance-based compensation programs.
Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.
The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year.
Bonuses are awarded at the Company's discretion on an individual basis. Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance. Employees may be eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company's long-term incentive program. Employees are eligible for the following time off benefits: Vacation - up to 120 hours per calendar year Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington - up to 56 hours per calendar year Holiday pay, including Floating Holidays - up to 13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year For additional general information on Company benefits, please go to: -
https://www.careers.jnj.com/employee-benefits This job posting is anticipated to close on September 25, 2025 .
The Company may however extend this time-period, in which case the posting will remain available on
https://www.careers.jnj.com
to accept additional applications. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource. #LI-Hybrid #LI-Remote
The anticipated base pay range for this position is : $146,000-$251,800 Additional Description for Pay Transparency: ]]>