Conger Construction
Title: Director of Marketing
Location: Corporate Office: Lebanon, OH
Reports To: CEO
Position Summary:
The Director of Marketing is responsible for creating, managing, leading, and executing the company's strategic marketing plan by creating and leading our marketing initiatives that drive growth in brand, market segments, and business. Additionally, this role would have leadership responsibilities in the qualification submission process and acting as the chief brand steward across the organization.
About the Conger Construction Group:
Conger is a family owned and operated Construction Company dedicated to constructing quality commercial facilities with the utmost integrity. We employ an experienced and versatile team that has not only become dedicated to identifying and fulfilling the clients need for quality construction completed on schedule, safely and within a given budget, but also has become a strong, family-focused organization.
Your Impact:
As Director of Marketing at our growing, family focused construction company, you will have the opportunity to grow and shape a brand that reflects high quality, character, commitment, and community. Your leadership will inspire creative strategies that connect with our clients and partners, strengthen our market presence, and celebrate the work we build together in our communities. This is more than marketing-it's about telling the story of a company where we build solid lives for our employees, who build solid families, that build solid communities through building solid structures.
Key Functional / Technical Skills for Role Success:
Leadership Competencies for Role Success:
Minimal Requirements:
What we Offer:
Location: Corporate Office: Lebanon, OH
Reports To: CEO
Position Summary:
The Director of Marketing is responsible for creating, managing, leading, and executing the company's strategic marketing plan by creating and leading our marketing initiatives that drive growth in brand, market segments, and business. Additionally, this role would have leadership responsibilities in the qualification submission process and acting as the chief brand steward across the organization.
About the Conger Construction Group:
Conger is a family owned and operated Construction Company dedicated to constructing quality commercial facilities with the utmost integrity. We employ an experienced and versatile team that has not only become dedicated to identifying and fulfilling the clients need for quality construction completed on schedule, safely and within a given budget, but also has become a strong, family-focused organization.
Your Impact:
As Director of Marketing at our growing, family focused construction company, you will have the opportunity to grow and shape a brand that reflects high quality, character, commitment, and community. Your leadership will inspire creative strategies that connect with our clients and partners, strengthen our market presence, and celebrate the work we build together in our communities. This is more than marketing-it's about telling the story of a company where we build solid lives for our employees, who build solid families, that build solid communities through building solid structures.
Key Functional / Technical Skills for Role Success:
- Strategic Marketing Plan Development: Ability to build annual and long-term marketing plans aligned with business goals.
- Go-to-Market Strategy Design: Developing segment-specific strategies to enter or grow in niche construction markets.
- Brand Management: Overseeing brand identity, consistency, reputation, and differentiation in the construction space.
- Messaging & Value Proposition Development: Rafting compelling value propositions tailored to target construction customers.
- Social Media Marketing: Managing LinkedIn, Instagram, YouTube, and others for employer branding, project promotion, and engagement.
- Website Strategy & UX Optimization: Ensuring the company website is optimized for lead generation, project showcases, and SEO.
- Marketing Analytics & KPI Tracking: Using dashboards and data analysis to monitor lead quality, conversions, and marketing ROI.
- Proposal & RFP Response Management: Coordinating pursuit strategies and producing polished SOQs, RFQs, and RFP submissions.
- Construction-Focused Content Creation: Producing project case studies, whitepapers, blogs, videos, and testimonials to build credibility.
- Event Planning, Groundbreaking, Ribbon Cutting, & Trade Show Execution: Managing company participation in expos, conferences, and networking events.
- Community & Industry Involvement: Representing the firm at industry organizations (e.g., AGC, ABC) and community events.
- Project Highlight & Win Strategy Coordination: Managing the library of project profiles, resume updates, and "win themes" to align marketing with project delivery.
Leadership Competencies for Role Success:
- Develops Talent: Ability to foster the growth, learning, and career progression of others by providing guidance, feedback, mentorship, and development opportunities.
- Plans And Aligns: Ability to set clear objectives, establish effective action plans, and ensure alignment with broader organizational goals.
- Builds Networks: Ability to establish and maintain strong professional relationships that provide support, information, and opportunities
- Drives Engagement: Ability to inspire, motivate, and create an environment where individuals feel valued, connected, and committed to their work.
- Builds Effective Teams: Ability to create, develop, and lead high-performing teams that collaborate effectively, leverage individual strengths, and achieve shared goals.
- Drives Results: Ability to consistently deliver high-quality outcomes by focusing on execution, accountability, and efficiency.
- Situational Adaptability: Ability to read and respond appropriately to varying contexts, circumstances, and demands.
Minimal Requirements:
- Degree in Marketing or business-related field
- Marketing experience in the Architectural/Engineering/Construction Space
- Minimum 2-3 years of leadership experience
- Experience with responding to and managing RFQ/RFP in the private and public sectors
- Experience managing and overseeing social media accounts
- SMPS or CPSM Certifications
- Proficient use of Adobe Creative Suite and Microsoft Office
- Experience developing and managing an annual marketing plan and supporting budget
What we Offer:
- Career path for personal and professional growth
- Family-oriented company
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401K with Company Match
- Paid Time Off
- Life Insurance
- Short Term Disability
- Tuition Assistance
- Company family events