City and County of San Francisco
STRATEGIC MARKETING & COMMUNICATIONS MANAGER
City and County of San Francisco, San Francisco, California, United States, 94199
Overview
San Francisco International Airport (SFO) , an enterprise department of the City and County of San Francisco, has a workforce of approximately 1,900 City employees and is committed to being a diverse, equitable, and inclusive employer. SFO is more than an airport—we are a dynamic organization where employees collaborate with a wide range of stakeholders to support global travel, economic development, and public service. Our mission is to deliver an airport experience where people and our planet come first. Learn more about careers at SFO at flysfo.com. As a team member of SFO, you will embrace SFO’s core values and SFO’s Racial Equity Action Plan. This is a position-based test conducted in accordance with CSC Rule 111A. Application Opening: Thursday, September 11, 2025. Application Deadline: interested applicants are encouraged to apply as soon as possible as this announcement may close at any time after 5:00 p.m. PDT on September 17, 2025. Compensation: $155,870 - $198,952 annually. Job Description
Under general administrative direction and reporting to the Assistant Director of Marketing & Communications, the Strategic Marketing & Communications Manager sets the strategy and plans for Consumer Marketing, Internal Communications Content Development, and the Social Media program. This position leads their team to deliver on the plans and is responsible for developing and executing marketing and communications strategy, objectives, plans, and budgets for assigned projects including but not limited to consumer marketing programs (e.g. airline, concessions, parking), internal communications, social media programs, email marketing programs, and advertising planning. This position is also responsible for administrative functions such as operational logistics for marketing and communications activities, budgeting, generating reports, inventory control, purchasing, and contract management. This role demands a strong leader capable of driving strategic initiatives, fostering collaboration, and delivering impactful marketing and communications programs. You are excited about this opportunity because you will
Lead strategic marketing research efforts to inform marketing initiatives and oversee collection and analysis of quantitative and qualitative data, including survey design, audience segmentation, brand awareness tracking, and service needs assessment for the assigned programs Develop, execute and oversee campaign strategy and creative development, including media planning, public engagement initiatives, and A/B testing to optimize media spend and creative content Oversee consumer marketing programs, including developing creative briefs, budgets, timelines, and implementation schedules for agencies and staff as well as identifying, tracking, and reporting on key performance indicators Develop and implement internal communication strategies to keep employees and airport workers informed and engaged Collaborate with internal departments and external partners to ensure research and marketing strategies support the Airport’s programmatic goals Partner with airport leadership and key contributors to align internal messaging with the Airport's vision and values; coordinate with Airport Director on Executive Communications Oversee the creation of award-winning digital, video, print, and presentation materials that advance the Airport’s brand and messaging Manage marketing and communications technology—evaluate SaaS tools, administer subscriptions, and integrate platforms to enhance content, analytics, and workflow efficiency Plan and execute public events and facility activations and logistics (e.g., facility openings, milestone celebrations, in-terminal programs), including all logistics, sign installations, and vendor coordination Manage MarCom budgets and contract administration, including RFP/SOW development, budget forecasting, invoice approvals, and oversight of professional services and staffing allocations Oversee legal and compliance activities, ensuring adherence to applicable laws, regulations, Digital Access & Inclusion Standards, and language translation and accessibility requirements Provide leadership and mentorship to the marketing and communications team, setting objectives, monitoring performance, and driving continuous improvement Perform other functions outlined in the 0931 Manager III Qualifications
Minimum Qualifications: Education: Possession of a bachelor’s degree from an accredited college or university; AND Experience: Five (5) years of progressively responsible experience in marketing and/or public relations in either public or private sectors, of which 3 years must include experience supervising professionals. Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. One-year full-time employment is equivalent to 2,000 hours. Applicants must meet the minimum qualifications by the final filing date unless otherwise noted. Desirable Qualifications: Five (5) years of management experience in aviation/airport industry; Five (5) years of experience with media production, communication, and dissemination techniques; Excellent oral and written communication skills; Five (5) years of experience with marketing strategies for international and domestic markets. Verification and Selection
Applicants may be required to verify qualifying education and experience. A/SFO may require education verification and related instructions at any point. Supplemental Questionnaire Evaluation will be used (weight: 100%). A passing score is required to be placed on the eligible list. TSA Security Clearance is required for employment with the San Francisco Airport Commission and may include criminal history checks and drug/alcohol screening. The eligible list will be valid for six (6) months and may be extended. See the announcement for details. Additional Information
The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Information about the hiring process, equal employment opportunity, disability accommodations, veterans’ preference, and other resources are available. How to apply: Applications are accepted online at the listed site. For questions, contact the exam analyst listed in the job posting.
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San Francisco International Airport (SFO) , an enterprise department of the City and County of San Francisco, has a workforce of approximately 1,900 City employees and is committed to being a diverse, equitable, and inclusive employer. SFO is more than an airport—we are a dynamic organization where employees collaborate with a wide range of stakeholders to support global travel, economic development, and public service. Our mission is to deliver an airport experience where people and our planet come first. Learn more about careers at SFO at flysfo.com. As a team member of SFO, you will embrace SFO’s core values and SFO’s Racial Equity Action Plan. This is a position-based test conducted in accordance with CSC Rule 111A. Application Opening: Thursday, September 11, 2025. Application Deadline: interested applicants are encouraged to apply as soon as possible as this announcement may close at any time after 5:00 p.m. PDT on September 17, 2025. Compensation: $155,870 - $198,952 annually. Job Description
Under general administrative direction and reporting to the Assistant Director of Marketing & Communications, the Strategic Marketing & Communications Manager sets the strategy and plans for Consumer Marketing, Internal Communications Content Development, and the Social Media program. This position leads their team to deliver on the plans and is responsible for developing and executing marketing and communications strategy, objectives, plans, and budgets for assigned projects including but not limited to consumer marketing programs (e.g. airline, concessions, parking), internal communications, social media programs, email marketing programs, and advertising planning. This position is also responsible for administrative functions such as operational logistics for marketing and communications activities, budgeting, generating reports, inventory control, purchasing, and contract management. This role demands a strong leader capable of driving strategic initiatives, fostering collaboration, and delivering impactful marketing and communications programs. You are excited about this opportunity because you will
Lead strategic marketing research efforts to inform marketing initiatives and oversee collection and analysis of quantitative and qualitative data, including survey design, audience segmentation, brand awareness tracking, and service needs assessment for the assigned programs Develop, execute and oversee campaign strategy and creative development, including media planning, public engagement initiatives, and A/B testing to optimize media spend and creative content Oversee consumer marketing programs, including developing creative briefs, budgets, timelines, and implementation schedules for agencies and staff as well as identifying, tracking, and reporting on key performance indicators Develop and implement internal communication strategies to keep employees and airport workers informed and engaged Collaborate with internal departments and external partners to ensure research and marketing strategies support the Airport’s programmatic goals Partner with airport leadership and key contributors to align internal messaging with the Airport's vision and values; coordinate with Airport Director on Executive Communications Oversee the creation of award-winning digital, video, print, and presentation materials that advance the Airport’s brand and messaging Manage marketing and communications technology—evaluate SaaS tools, administer subscriptions, and integrate platforms to enhance content, analytics, and workflow efficiency Plan and execute public events and facility activations and logistics (e.g., facility openings, milestone celebrations, in-terminal programs), including all logistics, sign installations, and vendor coordination Manage MarCom budgets and contract administration, including RFP/SOW development, budget forecasting, invoice approvals, and oversight of professional services and staffing allocations Oversee legal and compliance activities, ensuring adherence to applicable laws, regulations, Digital Access & Inclusion Standards, and language translation and accessibility requirements Provide leadership and mentorship to the marketing and communications team, setting objectives, monitoring performance, and driving continuous improvement Perform other functions outlined in the 0931 Manager III Qualifications
Minimum Qualifications: Education: Possession of a bachelor’s degree from an accredited college or university; AND Experience: Five (5) years of progressively responsible experience in marketing and/or public relations in either public or private sectors, of which 3 years must include experience supervising professionals. Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. One-year full-time employment is equivalent to 2,000 hours. Applicants must meet the minimum qualifications by the final filing date unless otherwise noted. Desirable Qualifications: Five (5) years of management experience in aviation/airport industry; Five (5) years of experience with media production, communication, and dissemination techniques; Excellent oral and written communication skills; Five (5) years of experience with marketing strategies for international and domestic markets. Verification and Selection
Applicants may be required to verify qualifying education and experience. A/SFO may require education verification and related instructions at any point. Supplemental Questionnaire Evaluation will be used (weight: 100%). A passing score is required to be placed on the eligible list. TSA Security Clearance is required for employment with the San Francisco Airport Commission and may include criminal history checks and drug/alcohol screening. The eligible list will be valid for six (6) months and may be extended. See the announcement for details. Additional Information
The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Information about the hiring process, equal employment opportunity, disability accommodations, veterans’ preference, and other resources are available. How to apply: Applications are accepted online at the listed site. For questions, contact the exam analyst listed in the job posting.
#J-18808-Ljbffr