NETGEAR
Product Marketing Manager - Home Networking
NETGEAR, San Jose, California, United States, 95199
Overview
NETGEAR is seeking a Product Marketing Manager to join our Home Networking team to lead the market strategy for our consumer devices portfolio including Orbi mesh systems, Nighthawk routers, and accessory products. This role requires an analytical, consumer-minded, flexible-thinking individual who thrives in cross-functional environments. You will partner with teams across Marketing, Product Management, Engineering, Sales, Channel, Design & Creative, and other teams across the organization to deliver data-driven, consumer-focused positioning, messaging, and GTM strategies. This role will shape Home Networking products’ market perception, accelerate adoption, drive business goals, and contribute to the overall growth and success of NETGEAR. This is a hybrid role, onsite 3 days a week in our San Jose HQ. Key Responsibilities
Strategic Market Positioning: redefine brand positioning for Orbi and Nighthawk; define and refine unique value propositions, messaging, and positioning; translate complex technical capabilities into compelling narratives aligned with strategy. Go-to-Market (GTM) Strategy: develop comprehensive GTM strategies for new product launches and major updates with objectives, segments, and success metrics; align sales, demand gen, and product teams to drive revenue and market penetration. Customer & Market Insights: collaborate on customer and market research; synthesize insights to influence product development, positioning, roadmap, and marketing decisions; use data to inform decisions and measure performance; be the voice of the customer. Sales & Partner Enablement: develop sales tools and training; enable internal and channel teams to articulate NETGEAR’s value and win in competitive situations. Cross-Functional Leadership: drive progress against metrics, lead cross-disciplinary teams through product and launch cycles, address barriers, and maintain momentum for market impact. Content & Thought Leadership: develop marketing assets for campaigns, launches, events, and analyst engagements; position NETGEAR as an industry leader through thought leadership. Performance Measurement: define and report success metrics (pipeline impact, product adoption, customer satisfaction); apply insights to refine GTM strategies and messaging. Required Qualifications
Bachelor's degree in Marketing, Business, or related field; MBA preferred 8+ years in Product Marketing or related roles, ideally in consumer electronics or adjacent consumer tech Proven success launching consumer products and driving growth via end-to-end GTM Experience in consumer research translating insights into product requirements and narratives Ability to turn complex features into simple, benefit-led consumer stories Strong collaboration, organization, and initiative; experience leading cross-functional teams Excellent written and verbal communication; able to tailor messaging across channels Collaborative and adaptable; thrives in fast-paced, competitive environments Preferred Qualifications
Familiarity with packaging processes and on-box messaging Experience with retail/POS marketing, e-commerce merchandising, and channel enablement Company Statement / Values
At NETGEAR, we unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. We are a performance-driven team committed to delivering world-class products; we value employees and commit to living our values: Dare to Transform, Connect and Delight, Communicate Courageously, and Win It Together. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All information is kept confidential according to EEO guidelines.
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NETGEAR is seeking a Product Marketing Manager to join our Home Networking team to lead the market strategy for our consumer devices portfolio including Orbi mesh systems, Nighthawk routers, and accessory products. This role requires an analytical, consumer-minded, flexible-thinking individual who thrives in cross-functional environments. You will partner with teams across Marketing, Product Management, Engineering, Sales, Channel, Design & Creative, and other teams across the organization to deliver data-driven, consumer-focused positioning, messaging, and GTM strategies. This role will shape Home Networking products’ market perception, accelerate adoption, drive business goals, and contribute to the overall growth and success of NETGEAR. This is a hybrid role, onsite 3 days a week in our San Jose HQ. Key Responsibilities
Strategic Market Positioning: redefine brand positioning for Orbi and Nighthawk; define and refine unique value propositions, messaging, and positioning; translate complex technical capabilities into compelling narratives aligned with strategy. Go-to-Market (GTM) Strategy: develop comprehensive GTM strategies for new product launches and major updates with objectives, segments, and success metrics; align sales, demand gen, and product teams to drive revenue and market penetration. Customer & Market Insights: collaborate on customer and market research; synthesize insights to influence product development, positioning, roadmap, and marketing decisions; use data to inform decisions and measure performance; be the voice of the customer. Sales & Partner Enablement: develop sales tools and training; enable internal and channel teams to articulate NETGEAR’s value and win in competitive situations. Cross-Functional Leadership: drive progress against metrics, lead cross-disciplinary teams through product and launch cycles, address barriers, and maintain momentum for market impact. Content & Thought Leadership: develop marketing assets for campaigns, launches, events, and analyst engagements; position NETGEAR as an industry leader through thought leadership. Performance Measurement: define and report success metrics (pipeline impact, product adoption, customer satisfaction); apply insights to refine GTM strategies and messaging. Required Qualifications
Bachelor's degree in Marketing, Business, or related field; MBA preferred 8+ years in Product Marketing or related roles, ideally in consumer electronics or adjacent consumer tech Proven success launching consumer products and driving growth via end-to-end GTM Experience in consumer research translating insights into product requirements and narratives Ability to turn complex features into simple, benefit-led consumer stories Strong collaboration, organization, and initiative; experience leading cross-functional teams Excellent written and verbal communication; able to tailor messaging across channels Collaborative and adaptable; thrives in fast-paced, competitive environments Preferred Qualifications
Familiarity with packaging processes and on-box messaging Experience with retail/POS marketing, e-commerce merchandising, and channel enablement Company Statement / Values
At NETGEAR, we unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. We are a performance-driven team committed to delivering world-class products; we value employees and commit to living our values: Dare to Transform, Connect and Delight, Communicate Courageously, and Win It Together. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All information is kept confidential according to EEO guidelines.
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