BILL
Overview
Innovate with purpose. BILL empowers businesses by replacing outdated financial processes with innovative tools, helping startups to established brands make smarter decisions and gain control of their operations. We’re creating the future of financial automation so businesses can spend more time on what matters. Our Product Marketing team brings products to market and grows their impact on customers and the business. We represent the voice of the customer before, during, and after launch, articulating product value to resonate with customers, differentiate against the competition, and drive adoption, retention, and advocacy. The Product Marketing function partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal. As a
Senior Product Marketing Manager , you will shape strategy and drive execution across the full go-to-market (GTM) lifecycle while supporting growth in key business metrics. This role focuses on developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll lead core functions such as competitive analysis, market research, and customer advocacy. Success will be measured by your ability to deliver against business metrics and influence cross-functional stakeholders. Base pay range
$119,700.00/yr - $176,000.00/yr What you’ll do
Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans. Develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development. Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate. Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts. Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches. Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams. Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities. Qualifications
8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level. Proven experience in B2B SaaS and/or fintech. A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy. Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies. Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams. Demonstrated ability to work cross-functionally and influence without direct authority. Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership. Experience managing complex projects end-to-end in a highly matrixed environment. Preferred Qualifications
Direct experience in payments or enterprise segment marketing. Ability to navigate ambiguity and adapt strategies in dynamic environments. Self-starter mindset with the ability to operate independently and proactively. Skilled in storytelling and presentation, with the ability to engage both internal and external audiences. Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing. Location and work arrangement
This hybrid role requires in-office work (Mon, Tue, Thu) at either our San Jose, CA or Draper, UT office. Candidates must be U.S. work authorized with no current or future sponsorship needs and live within 45 miles of one of these locations or relocate by the start date. Fully remote work is not available for this position. Compensation and benefits
The pay range noted below is for the San Jose-based role. Salaries are based on factors including candidate experience, expertise, and location and may vary. The role is eligible for a competitive benefits package including medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending and health savings accounts, paid holidays, paid time off, and other company benefits. San Jose pay range: $140,800 – $176,000 USD. Draper, UT pay range: $119,700 – $149,700 USD. The role is eligible to participate in BILL’s bonus and equity plan. What’s in it for you?
Redefining how businesses automate their work is fast-paced, exciting, and fun, with benefits designed to support you and your family. Benefits at a glance
100% paid employee health, dental, and vision plans (HMO, PPO, or HDHP) HSA & FSA accounts Life Insurance, Long & Short-term disability coverage Employee Assistance Program (EAP) 11+ holidays and wellness days, flexible time off Employee Stock Purchase Program with employee discounts Wellness & Fitness initiatives Employee recognition and referral programs BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
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Innovate with purpose. BILL empowers businesses by replacing outdated financial processes with innovative tools, helping startups to established brands make smarter decisions and gain control of their operations. We’re creating the future of financial automation so businesses can spend more time on what matters. Our Product Marketing team brings products to market and grows their impact on customers and the business. We represent the voice of the customer before, during, and after launch, articulating product value to resonate with customers, differentiate against the competition, and drive adoption, retention, and advocacy. The Product Marketing function partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal. As a
Senior Product Marketing Manager , you will shape strategy and drive execution across the full go-to-market (GTM) lifecycle while supporting growth in key business metrics. This role focuses on developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success. You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches. You’ll lead core functions such as competitive analysis, market research, and customer advocacy. Success will be measured by your ability to deliver against business metrics and influence cross-functional stakeholders. Base pay range
$119,700.00/yr - $176,000.00/yr What you’ll do
Drive go-to-market (GTM) strategies that deliver on business goals by solving customer problems and translating insights into executable plans. Develop deep product expertise and understanding of customer workflows, partnering with Product to influence roadmap and feature development. Serve as a customer champion, turning insights about needs, journeys, and segments into messaging and programs that resonate. Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts. Own GTM leadership, aligning cross-functional stakeholders, securing resources, and supporting effective launches. Manage end-to-end projects, ensuring alignment and execution across highly matrixed teams. Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities. Qualifications
8+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level. Proven experience in B2B SaaS and/or fintech. A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy. Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into actionable strategies. Strong strategic and analytical mindset, with the ability to work closely with market research and analytics teams. Demonstrated ability to work cross-functionally and influence without direct authority. Strong written and verbal communication skills, with experience developing sales enablement tools and presenting to leadership. Experience managing complex projects end-to-end in a highly matrixed environment. Preferred Qualifications
Direct experience in payments or enterprise segment marketing. Ability to navigate ambiguity and adapt strategies in dynamic environments. Self-starter mindset with the ability to operate independently and proactively. Skilled in storytelling and presentation, with the ability to engage both internal and external audiences. Collaborative working style, with a proven ability to build alignment across Product, Sales, and Marketing. Location and work arrangement
This hybrid role requires in-office work (Mon, Tue, Thu) at either our San Jose, CA or Draper, UT office. Candidates must be U.S. work authorized with no current or future sponsorship needs and live within 45 miles of one of these locations or relocate by the start date. Fully remote work is not available for this position. Compensation and benefits
The pay range noted below is for the San Jose-based role. Salaries are based on factors including candidate experience, expertise, and location and may vary. The role is eligible for a competitive benefits package including medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending and health savings accounts, paid holidays, paid time off, and other company benefits. San Jose pay range: $140,800 – $176,000 USD. Draper, UT pay range: $119,700 – $149,700 USD. The role is eligible to participate in BILL’s bonus and equity plan. What’s in it for you?
Redefining how businesses automate their work is fast-paced, exciting, and fun, with benefits designed to support you and your family. Benefits at a glance
100% paid employee health, dental, and vision plans (HMO, PPO, or HDHP) HSA & FSA accounts Life Insurance, Long & Short-term disability coverage Employee Assistance Program (EAP) 11+ holidays and wellness days, flexible time off Employee Stock Purchase Program with employee discounts Wellness & Fitness initiatives Employee recognition and referral programs BILL is an Equal Opportunity Employer. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture. If you need accommodations at any stage, please contact interviewaccommodations@hq.bill.com. Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development
#J-18808-Ljbffr