Humana
Overview
Director, Portfolio Marketing Strategy at Humana. Base pay range: $168,000.00/yr - $231,000.00/yr. Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader dedicated to improving the health and well-being of Vulnerable populations. This position resides in the Marketing Organization within Enterprise Growth and leads portfolio-level marketing strategy across diverse lines of business, collaborating with partners across the organization. Key Responsibilities
Lead the development of enterprise-wide marketing strategies across Medicare, Medicaid, Commercial, and specialty portfolios Oversee integrated campaign planning and execution, ensuring alignment with business goals, member needs, and market dynamics Collaborate cross-functionally with Product, Brand, Analytics, Sales, and Compliance to ensure strategies are insight-driven, compliant, and performance-focused Establish strategic frameworks and performance metrics to evaluate portfolio marketing effectiveness, member engagement, and ROI Drive innovation and optimization, identifying opportunities to improve agility, personalization, and competitive differentiation Mentor and lead a team of portfolio strategists, fostering a culture of strategic thinking, collaboration, and continuous improvement Required Qualifications
Bachelor’s degree or higher in Marketing, Business Strategy, or related field 10+ years of experience in strategic marketing, portfolio management, or integrated campaign leadership 3+ years of people leadership experience, leading cross-functional teams and enterprise-level marketing initiatives Familiarity with marketing analytics, segmentation, and performance measurement Strong understanding of healthcare markets, member engagement, and competitive positioning Excellent strategic thinking, communication, and leadership skills Preferred Qualifications
Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management Experience in Medicare, Medicaid, or Commercial health plan marketing Background in agile marketing planning or enterprise transformation Experience managing large budgets and vendor relationships Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, internet requirements include download speed of 25 Mbps and upload speed of 10 Mbps; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection require leadership approval Home in CA, IL, MT, or SD may receive bi-weekly internet expense reimbursement Humana provides appropriate telephone equipment for home/office roles Work from a dedicated space that protects member PHI / HIPAA information Benefits
Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Hiring Process
As part of the hiring process, Humana may contact you via text message and email to gather information using HireVue (text, scheduling, video). A pre-recorded interview may be requested if moved to the next round. Internal candidates may contact the Ask A Recruiter team with the requisition number. Travel: remote position; occasional travel to Humana offices for training or meetings may be required. Additional Details
Scheduled Weekly Hours: 40 Pay Range: The compensation range is a good faith estimate and may vary by location and individual qualifications. Application Deadline: 09-19-2025 Equal Opportunity Employer
Humana is an equal opportunity employer. It does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. Humana complies with applicable laws and regulations regarding affirmative action and equal opportunity in employment.
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Director, Portfolio Marketing Strategy at Humana. Base pay range: $168,000.00/yr - $231,000.00/yr. Become a part of our caring community and help us put health first. Humana is a Fortune 50 healthcare leader dedicated to improving the health and well-being of Vulnerable populations. This position resides in the Marketing Organization within Enterprise Growth and leads portfolio-level marketing strategy across diverse lines of business, collaborating with partners across the organization. Key Responsibilities
Lead the development of enterprise-wide marketing strategies across Medicare, Medicaid, Commercial, and specialty portfolios Oversee integrated campaign planning and execution, ensuring alignment with business goals, member needs, and market dynamics Collaborate cross-functionally with Product, Brand, Analytics, Sales, and Compliance to ensure strategies are insight-driven, compliant, and performance-focused Establish strategic frameworks and performance metrics to evaluate portfolio marketing effectiveness, member engagement, and ROI Drive innovation and optimization, identifying opportunities to improve agility, personalization, and competitive differentiation Mentor and lead a team of portfolio strategists, fostering a culture of strategic thinking, collaboration, and continuous improvement Required Qualifications
Bachelor’s degree or higher in Marketing, Business Strategy, or related field 10+ years of experience in strategic marketing, portfolio management, or integrated campaign leadership 3+ years of people leadership experience, leading cross-functional teams and enterprise-level marketing initiatives Familiarity with marketing analytics, segmentation, and performance measurement Strong understanding of healthcare markets, member engagement, and competitive positioning Excellent strategic thinking, communication, and leadership skills Preferred Qualifications
Master’s degree or certification in Marketing Strategy, Business Administration, or Healthcare Management Experience in Medicare, Medicaid, or Commercial health plan marketing Background in agile marketing planning or enterprise transformation Experience managing large budgets and vendor relationships Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, internet requirements include download speed of 25 Mbps and upload speed of 10 Mbps; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection require leadership approval Home in CA, IL, MT, or SD may receive bi-weekly internet expense reimbursement Humana provides appropriate telephone equipment for home/office roles Work from a dedicated space that protects member PHI / HIPAA information Benefits
Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Hiring Process
As part of the hiring process, Humana may contact you via text message and email to gather information using HireVue (text, scheduling, video). A pre-recorded interview may be requested if moved to the next round. Internal candidates may contact the Ask A Recruiter team with the requisition number. Travel: remote position; occasional travel to Humana offices for training or meetings may be required. Additional Details
Scheduled Weekly Hours: 40 Pay Range: The compensation range is a good faith estimate and may vary by location and individual qualifications. Application Deadline: 09-19-2025 Equal Opportunity Employer
Humana is an equal opportunity employer. It does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. Humana complies with applicable laws and regulations regarding affirmative action and equal opportunity in employment.
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