Overview
Vice President, Global Media
Company: Popular smart sleep tracker
Industry: Health, Wellness and Fitness
Type: Privately Held, VC-backed
Founded: 2013
Employees: 501-1000
Funding: 101-$200 million
Categories:
- Health Care
- Mobile Apps
- Wearables
- Wellness
- Health & Wellness
Specialties:
- consumer electronics
- health technology
- wearable technology
- sleep monitoring
- and software development
About the Role
The Company is seeking a VP of Global Media to spearhead the development and execution of comprehensive media strategies across various channels. The successful candidate will be responsible for leading all global media activities, including strategy, planning, and optimization, with a focus on consumer, retail, and B2B audiences. This role demands a seasoned professional with over 15 years" experience in media, a proven track record in global media strategies, and the ability to manage large-scale budgets. The VP of Media will be tasked with balancing direct-response performance marketing with brand-building investments, ensuring that media strategies align with the company's business priorities, and driving innovation in media buying. Strong leadership, collaboration, and communication skills are essential, as is the ability to foster a high-performing media function and represent media strategy to the executive leadership.
Qualifications & Experience:
- Background in technology, health, or lifestyle sectors
- Experience with global, fast-scaling brands in a multi-channel environment
- Expertise in media measurement methodologies
- Ability to optimize customer acquisition costs across channels
- Experience managing the global media agency, negotiating deals, and ensuring media investments deliver efficient and scalable returns
- Strategic yet hands-on leadership style; ability to mentor and lead a team
- Commitment to diversity and inclusive work environment
Travel
Less than 10%
Functions
- Marketing
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