Head of Communications & Creative Strategy Job at Magic Spoon in New York

Overview Head of Communications & Creative Strategy. This role reports to the Chief Commercial Officer. Based in New York and will work from the Soho office 3 days per week. Base pay range: $200,000.00/yr - $240,000.00/yr. What you’ll do Own and evolve how the Magic Spoon brand shows up Define and evolve the brand's look, feel, and tone of voice, reinforcing our unique POV across all products and channels Partner closely with our Head of Growth, Head of Innovation, Insights & Retail Marketing, and Head of Sales to integrate cohesive storytelling across every channel Develop guardrails to ensure consistency across all consumer-facing touchpoints Stay ahead of trends by tracking the food & nutrition zeitgeist and creative innovations in the market Oversee Brand Marketing Channels Lead strategy and execution across Organic Social, Partnerships, PR/Comms, and Customer Experience Social: Guide strategy and manage one direct report in content planning and creation for Instagram, TikTok, and emerging platforms PR: Set annual PR goals and direct agency partners to maximize impressions and awareness Partnerships: Identify and execute meaningful collaborations with brands and individuals CX & Community: Ensure brand-aligned messaging across email/social and foster deeper fan engagement Lead our Creative Function Manage in-house creative team, delivering assets across packaging, photography/video, digital, email, and retail Oversee freelancers and agencies to expand capabilities as needed Own Budgets & Resources Set and manage creative and non-working spend budgets across brand and creative pillars, ensuring effective allocation to strategic goals Drive Campaign Development Concept and guide creative for launches, seasonal moments, and retail expansions Collaborate with Growth and Retail Marketing to bring campaigns to life in channel-appropriate ways, driving both buzz and sales velocity Partner with Innovation & Insights to turn market and consumer data into campaign opportunities Lead & develop your team Lead and coach a team of four creatives and brand marketers, fostering a culture of creativity, collaboration, and professional growth while building a category-defining brand Requirements 10+ years of CPG brand marketing experience, ideally at a digitally native, yet retail oriented food or wellness brand 3+ years of people management Experience leading in-house creative and organic social teams A natural inclination to seek out and learn from new brands and notable activity in F&B and wellness spaces; you’re the one buying the weird new snacks at the grocery store Experience leading brand marketing campaigns from concept to execution on social, PR, and relevant partnerships An obsession with brand, creative, and storytelling A love of all things food, fitness, wellness, and startups Benefits Competitive salary & equity Bonus eligibility 100% covered Health, Vision, Dental insurance 401(k) Generous parental leave Flexible vacation Catered lunch in office Dog friendly office Unlimited cereal About Magic Spoon Magic Spoon reimagines childhood breakfast favorites with more protein, less sugar, and more fun. Since launching in 2019, we’ve brought our cereal to over one million customers online and over 20,000 stores nationwide. We continue to grow across products and channels with our incredible team. Magic Spoon is committed to building a company that includes individuals across different backgrounds and perspectives. The anticipated annual base salary range for this role is $200,000-240,000, with total compensation including equity and a robust benefits package. #J-18808-Ljbffr