Director, Global Media Job at McDonald's in Chicago

Overview Job Description: Company Description: McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range ofoutstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department Overview With a vision to d eliver great media that inspires, amplifies and accelerates our ability to make more of the moments that matter to our fans, t he McDonald's Global Media Team exists to inspire and enable a world-class media capability that strengthens customer connections to drive measurable growth. We are seeking an experienced Director, Global Media to guide and elevate our data-driven paid media strategy across all markets. This role is critical in shaping how McDonald’s connects with audiences around the world. You will play a pivotal role in developing holistic media planning and buying best practices, ensuring brand safety, and fostering responsible advertising in partnership with our global teams. This role reports to the Sr Director, Integrated Channels. Key partners are the global teams including CRM, Brand, Loyalty, Martech/Adtech, Global Insights & Analytics team (GI&A), marketing segment leads; CMO and media/digital leads across global markets. Join us at McDonald’s and shape the future of global media for one of the world’s leading brands. Responsibilities Lead the development and implementation of McDonald’s global paid media strategy, driving innovation and ensuring alignment with business objectives across diverse markets. Provide global guidance and best practices on paid media strategies and tactics (incl. data usage, segmentations, programmatic buying, etc.) across markets Champion the importance of media within One McDonald’s Way of Marketing Facilitate cross-market forums and knowledge sharing Partner with global media agencies (OMD & Starcom) to embed global best practices Lead development of media approach for Global campaigns Collaborate with market leaders to codify media planning and buying excellence, adapting strategies to meet local needs while maintaining global consistency. Champion brand safety and responsibility in all paid advertising efforts, upholding McDonald’s values and reputation. Collaborate with Global Business Insights team to support ROMS analyses and collaborate on cross-market meta learnings; facilitate knowledge sharing globally Partner closely with the Director, CRM to develop holistic across channels strategies and best practices Support GCE team culture and talent development as part of the GCE Dir+ team Qualifications Proven leadership experience in global media strategy, planning, and buying within a complex, fast-paced environment. Deep understanding of digital and traditional media channels, data analytics, and emerging industry trends. Ability to build strategic relationships with agencies, and internal stakeholders across multiple geographies. 10+ years of experience in media / marketing roles. Deep media experience is essential. 5+ years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources Based in Chicago office with ability to travel internationally regularly Demonstrated ability to drive business growth and measurable outcomes Passionate about QSR and the McDonald’s brand Strong track record of working in an innovative, customer-led landscape Ability to work in a fast-paced environment while managing competing priorities Strong customer focus, instinct, and passion Experience with retail media networks is a plus Bachelor’s degree required Compensation & Benefits Compensation Bonus Eligible: YES Long - Term Incentive: YES Benefits Eligible: YES Salary Range The expected salary range for this role is $149,260.00 - $190,310.00 per year The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors. Additional Information: Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance. Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan. McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis. McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy, race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Nothing in this job posting or description should be construed as an offer or guarantee of employment. Requsition ID: 1884 #J-18808-Ljbffr In Summary: McDonald's Global Media Team exists to inspire and enable a world-class media capability that strengthens customer connections to drive measurable growth . We are seeking an experienced Director, Global Media to guide and elevate our data-driven paid media strategy across all markets . This role is critical in shaping how McDonald’s connects with audiences around the world . En Español: Descripción general del trabajo: Descrición de la empresa: McDonald's se enorgullece de ser una de las marcas más reconocidas del mundo, con restaurantes en más de 100 países que sirven a 70 millones de clientes diariamente.Continuamos operando desde una posición de fortaleza. Nuestra estrategia de crecimiento actualizada está centrada en adelantarnos a lo que nuestros clientes quieren y darse cuenta de un mayor potencial para el crecimiento. Buscamos un Director experimentado, Global Media para guiar y elevar nuestra estrategia de medios pagados basada en datos a través de todos los mercados. Este papel es crítico para dar forma a cómo McDonald's se conecta con audiencias de todo el mundo. Usted desempeñará un papel fundamental en desarrollar una planificación mediática holística y comprar las mejores prácticas, garantizar la seguridad de la marca y fomentar la publicidad responsable en asociación con nuestros equipos globales. Uso de datos, segmentaciones, compras programáticas, etc.) en todos los mercados Campeón de la importancia de los medios dentro de One McDonald's Way of Marketing Facilitar foros transnacionales y compartir conocimientos Colaborar con el equipo Global Business Insights para apoyar los análisis ROMS y colaborar en aprendizajes meta-transnacionales; facilitar a nivel mundial El desarrollo del enfoque mediático para campañas globales Colaboración con líderes del mercado para codificar la planificación multimedia y la excelencia de compra, adaptando estrategias para satisfacer las necesidades locales mientras se mantiene una coherencia global. Campeán de seguridad de marca y responsabilidad en todos sus esfuerzos publicitarios pagados, manteniendo los valores y reputación de McDonald' s. Colaborarse con el grupo Global Deep Business Insibilities para apoyan los análisis de ROMS e interactuar sobre aprendizaje meta-mercado; facilita globalmente Cooperación colaborativa con el Director, CRM para desarrollar relaciones estratégicas holísticas a través de los canales GCE y mejores prácticas Estratéticas Capacitación rápida y crecimiento de talento como parte del equipo GCE+ Como parte de la experiencia esencial en todas las estrategia de publicidad remunerada, mantenimiento de los valores de McDonald'. 5+ años de experiencia en gestión dirigiendo directamente a las personas y/o liderando equipos, proyectos, programas o direccionando la asignación de recursos Con sede en la oficina de Chicago con capacidad para viajar internacionalmente regularmente Capacidad demostrada para impulsar el crecimiento del negocio y resultados mensurables Apasionado por QSR y la marca McDonald's Un historial sólido de trabajo en un entorno innovador dirigido por los clientes La habilidad de trabajar en un ambiente acelerado mientras maneja prioridades competitivas Fuerte atención al cliente, instinto y pasión Experiencia con redes de medios minoristas Es necesario obtener una licenciatura más Compensamiento & Beneficios El bono de compensación Eligible: A largo plazo Incentivo: Sí. McDonald's es un empleador de igualdad de oportunidades comprometido con la diversidad de nuestra fuerza laboral. Promovemos un entorno de trabajo inclusivo que crea momentos de bienestar para todos. McDonald's proporciona alojamientos razonables a individuos cualificados con discapacidades como parte del proceso de solicitud o contratación o para realizar las funciones esenciales de su trabajo. Si necesita asistencia para acceder o leer esta publicación de empleo o si siente que necesita un alojamiento durante el proceso de aplicación o contratar, póngase en contacto con mcdhrbenefits@mcd.com. Esta política se aplica a todos los términos y condiciones de empleo, incluidas la contratación, la contrate, el colocación, la promoción, la terminación, el despido, el retiro, la transferencia, las licencias, las indemnizaciones o la formación. Nada en esta descripción del trabajo debe interpretarse como una oferta o garantía de empleo.