MarketSearch Recruiting
PIPELINE – VP-to-SVP, Head of Performance Marketing (East Coast, EST)
MarketSearch Recruiting, Boston, Massachusetts, us, 02298
Overview
PIPELINE : VP, Head of Performance Marketing (East Coast, EST) AI-Driven | Global Stage | Software Powerhouse Location: East Coast (EST-based candidates only) Compensation: 320K-350K base + Bonus + Equity Team Size: 2,000+ FTEs globally Reporting To: CMO (with direct CEO access) Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech Role: Head of Performance Marketing for a global growth rocket within a premier software firm in the digital experience space. Responsibilities
Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel. Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes. Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance. Lead and inspire a high-performing team while still getting hands dirty in a player/coach capacity. Create and test new acquisition channels, iterate fast, and scale effective initiatives globally. Translate performance into board-ready metrics with access to the CMO and CEO. What You Bring
15+ years in performance marketing for global B2B software development firms. Experience scaling performance marketing in large organizations (2K-5K FTE) with demonstrated growth results. Builders mindset: you ideate, test, optimize, and grow. Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build AI-powered marketing workflows. Front-facing, curious, energized, and endlessly creative. Must be East Coast (EST) based (not overseas, not PST). Why This Role
Newly created, center-stage position with real ownership. Visible, vocal, high-impact role known across the industry. Opportunity to work with an invigorated CMO and visionary CEO and join a rocket ship toward becoming the category-defining platform in enterprise digital experience.
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PIPELINE : VP, Head of Performance Marketing (East Coast, EST) AI-Driven | Global Stage | Software Powerhouse Location: East Coast (EST-based candidates only) Compensation: 320K-350K base + Bonus + Equity Team Size: 2,000+ FTEs globally Reporting To: CMO (with direct CEO access) Industry: Enterprise Digital Experience | Software Development | AI-Powered Martech Role: Head of Performance Marketing for a global growth rocket within a premier software firm in the digital experience space. Responsibilities
Serve as the global face of performance marketing, driving campaigns that deliver impact across every stage of the funnel. Collaborate with Sales, Product, and Engineering to activate AI-first campaigns with real business outcomes. Own paid media, SEM, growth strategy, ABM, conversion, and pipeline performance. Lead and inspire a high-performing team while still getting hands dirty in a player/coach capacity. Create and test new acquisition channels, iterate fast, and scale effective initiatives globally. Translate performance into board-ready metrics with access to the CMO and CEO. What You Bring
15+ years in performance marketing for global B2B software development firms. Experience scaling performance marketing in large organizations (2K-5K FTE) with demonstrated growth results. Builders mindset: you ideate, test, optimize, and grow. Proven ability to lead teams, set KPIs, drive CAC/LTV improvements, and build AI-powered marketing workflows. Front-facing, curious, energized, and endlessly creative. Must be East Coast (EST) based (not overseas, not PST). Why This Role
Newly created, center-stage position with real ownership. Visible, vocal, high-impact role known across the industry. Opportunity to work with an invigorated CMO and visionary CEO and join a rocket ship toward becoming the category-defining platform in enterprise digital experience.
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