Vice President Marketing Advertising Job at BluZinc in New York

Vice President Marketing Advertising – BluZinc

This range is provided by BluZinc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $180,000.00 / yr - $240,000.00 / yr

Responsibilities

• Lead creative direction for high-converting direct response campaigns across video, VSLs, paid media, email, and landing pages.
• Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success.
• Develop and optimize creative assets for VSLs, Meta / Google ads, email automations, YouTube ads, and long-form landing pages.
• Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
• Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.

Ideal Profile – A True BluZinc A-Player

• 5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
• A deep understanding of customer acquisition funnels, CRO, and behavioral triggers that move buyers to act.
• Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
• Familiarity with creative performance analytics, funnel metrics, and A / B testing.
• Experience managing in-house creatives and freelance designers / editors.
• Corporate branding, PR and affairs for a growth stage from $100MM-$1B
• Passion for golf – you know the lingo, the mindset, and what resonates with this audience.

What’s on Offer

• Remote-first USA-based role, reporting to the CMO & support from the COO and CEO
• Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm
• Competitive salary + performance bonus + benefits
• Fast-paced, agile, entrepreneurial team environment