BluZinc
Vice President Marketing Advertising – BluZinc
This range is provided by BluZinc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $180,000.00 / yr - $240,000.00 / yr
Responsibilities
Lead creative direction for high-converting direct response campaigns across video, VSLs, paid media, email, and landing pages.
Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success.
Develop and optimize creative assets for VSLs, Meta / Google ads, email automations, YouTube ads, and long-form landing pages.
Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.
Ideal Profile – A True BluZinc A-Player
5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
A deep understanding of customer acquisition funnels, CRO, and behavioral triggers that move buyers to act.
Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
Familiarity with creative performance analytics, funnel metrics, and A / B testing.
Experience managing in-house creatives and freelance designers / editors.
Corporate branding, PR and affairs for a growth stage from $100MM-$1B
Passion for golf – you know the lingo, the mindset, and what resonates with this audience.
What’s on Offer
Remote-first USA-based role, reporting to the CMO & support from the COO and CEO
Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm
Competitive salary + performance bonus + benefits
Fast-paced, agile, entrepreneurial team environment
#J-18808-Ljbffr
This range is provided by BluZinc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $180,000.00 / yr - $240,000.00 / yr
Responsibilities
Lead creative direction for high-converting direct response campaigns across video, VSLs, paid media, email, and landing pages.
Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success.
Develop and optimize creative assets for VSLs, Meta / Google ads, email automations, YouTube ads, and long-form landing pages.
Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.
Ideal Profile – A True BluZinc A-Player
5–10+ years’ experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
A deep understanding of customer acquisition funnels, CRO, and behavioral triggers that move buyers to act.
Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
Familiarity with creative performance analytics, funnel metrics, and A / B testing.
Experience managing in-house creatives and freelance designers / editors.
Corporate branding, PR and affairs for a growth stage from $100MM-$1B
Passion for golf – you know the lingo, the mindset, and what resonates with this audience.
What’s on Offer
Remote-first USA-based role, reporting to the CMO & support from the COO and CEO
Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm
Competitive salary + performance bonus + benefits
Fast-paced, agile, entrepreneurial team environment
#J-18808-Ljbffr