Abe is hiring: Senior Social Media Advertising Strategist (Remote US) in Kansas

Senior Social Media Advertising Strategist (Remote US)

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Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you\'re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth and value the idea-first culture. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) focusing on SQLs and Customers instead of traditional MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

This role is listed internally as Senior Account Strategist, LinkedIn Advertising.

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and leads communication of results, creation of custom strategies, and execution of Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as Conversation Ads, Document Ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you\'re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making for strategic direction of accounts

Benefits

• Salary range for this position in the US is $85,000-$95,000 USD with potential for bonus; actual salary varies by compensation practices and depth of experience
• Medical, dental, vision, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and partial for dependents
• Mental health: Spring Health access and Headspace
• Physical health: Omada PT, fertility support, virtual workouts, One Medical membership
• Time Off: Unlimited PTO (2-week minimum), paid company holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

Remote-first; work from anywhere in the US with option to use Abe offices. Global opportunities may be available where applicable. Requires work authorization and residing in the country. This role operates primarily virtually via Zoom and Slack. You may be required to use a laptop and must have reliable internet access and a professional background. Reasonable accommodations may be made for disabilities. Inquiries: careers@directiveconsulting.com.

Additional Information

At Abe, we value People First and strive for a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services