Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in K

Senior Account Strategist, LinkedIn Advertising (Remote US)

Join to apply for the Senior Account Strategist, LinkedIn Advertising (Remote US) role at Abe.

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We are growing and looking for a Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize LinkedIn advertising campaigns including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive data-based decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Problem solver with a competitive and curious mindset
• Drive to stay at the cutting edge of the industry and seek growth opportunities
• Strong organizational skills to manage multiple projects
• Quality-focused approach and passion for advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Demonstrates Abe core values in every interaction
• Effectively manages approximately five mid-tier and enterprise accounts
• Meets and exceeds department KPIs, including client growth and goal attainment; core KPIs include North Star Metrics and Client Satisfaction scores
• Builds client trust and relationships that drive renewals
• Cross-sells services aligned with client goals
• Clearly communicates results with client contacts and executives
• Exhibits sound decision making for strategic account direction

Benefits

• Base salary range for this role in the United States is $85,000-$95,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on experience and company practices.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid for you; 50% employer contribution for dependents
• Benefits to Support the Whole Person:
  • Mental health: access to certified therapists through Spring Health, Headspace membership
  • Physical health: Omada for physical therapy, fertility support, virtual workouts, One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24–Jan 1), Paid Parental Leave
• 401(k) options with company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where established, with work authorization in the respective country. This role can operate 100% virtually from a home office. We primarily collaborate via Zoom and Slack. You must have a reliable internet connection and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. For inquiries regarding accommodations, please contact careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services