Abe is hiring: Senior Social Media Advertising Strategist (Remote US) in Phoenix

Overview

Senior Social Media Advertising Strategist (Remote US). Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an opportunity to be on the ground floor of a fast-growing specialty agency.

We use Customer Generation, a marketing methodology focused on SQLs and Customers instead of traditional MQLs. This role is listed internally as Senior Account Strategist, LinkedIn Advertising.

Responsibilities

• Oversee and lead a collection of social media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategic plans for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing for a boutique agency within Directive
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copy, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years of experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV, and more)
• Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, ZoomInfo, 6sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance using Google Analytics/GA4, Excel or other analytics tools to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy into data-driven storytelling
• Competitive, curious, problem-solver mindset
• Always seeking opportunities to grow and share knowledge
• Strong organizational skills to manage multiple projects
• Quality-focused with passion for advertising
• Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like

• Exemplifies Abe core values in interactions
• Effectively manages approximately five mid-tier and enterprise accounts
• Meets/exceeds department KPIs (client growth, goal attainment, client NSMs, client satisfaction scores)
• Builds client trust and relationships that drive renewals
• Cross-sells services aligned with client goals
• Clear communications of results with client contacts and executives
• Strong decision-making for strategic direction of accounts

Benefits

• Base salary range for this role in the United States is $85,000-$95,000 USD with potential for bonus eligibility; final amount varies based on compensation practices, skills, and experience
• Medical, dental, vision plans, disability, and life insurance for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Benefits to Support the Whole Person: mental health resources, physical health programs, fertility support, virtual workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Financial: Traditional and Roth 401(k) with 3% company match
• Annual performance bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional Abe offices. Global opportunities may be available where we have established businesses, with work authorization and residency required in the respective country. The role is 100% virtual from a home office, with collaboration via Zoom and Slack. Requires a reliable internet connection and ability to work with standard office tools. Reasonable accommodations may be provided if needed.

If you require accommodations to participate in the application or interview process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services