Gen Digital
Senior Media Buyer, Paid Social Job at Gen Digital in New York
Gen Digital, New York, NY, US, 10261
Who Are We?
GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy - earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.
As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates' expertise in financial empowerment with Gen Digital's cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.
As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you're empowered to be your authentic self, you're unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.
Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!
How We Work?
Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.
For this role, we are only considering candidates who are able to commute to one of our hybrid office locations in New York City, Tempe, AZ, Mountain View, CA or Plano, TX.
Mission and Goals
We are looking for an innovative problem solver to join our growing Paid Media Team. The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) to achieve our quarterly goals against revenue and gross profit. As a Senior Media Buyer, Paid Social you will be reporting directly to the VP of Publisher Partnerships and Media. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background in using data to drive success.
Objectives
Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc. This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.
At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. In Summary: GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives . The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) We are looking for an innovative problem solver to join our growing Paid Media Team . En Español: ¿Quiénes somos? GOBankingRates es una plataforma de contenido multimedia dinámica dedicada a empoderar a las personas para llevar vidas más ricas. Ofrecemos contenidos editoriales curados que cubren los seis principios clave de la alfabetización financiera: ganar, ahorrar, invertir, gastar, pedir prestado y proteger el dinero. Nuestra misión es proporcionar conocimientos expertos que den al lector la confianza para tomar decisiones financieras inteligentes hoy, mañana y durante años venideros. Como un orgulloso miembro de Gen Digital, líder mundial en seguridad digital, GOBankingRates está amplificando su impacto alineándose con una visión más amplia para crear un mundo digital seguro y empoderado. Nuestro estilo de trabajo híbrido nos da tiempo cara a cara para tener conversaciones creativas, reuniones significativas, tomar decisiones rápidas y construir relaciones. Y es lo suficientemente flexible como para darle el espacio para hacer su mejor trabajo. Para este papel, solo estamos considerando candidatos que puedan desplazarse a una de nuestras oficinas híbridas en la ciudad de Nueva York, Tempe, AZ, Mountain View, CA o Plano, TX. Misión y objetivos Estamos buscando un solucionador de problemas innovador para unirse a nuestro creciente equipo de medios pagados. Administrar sus presupuestos mensuales de medios pagados para garantizar que cumplan con los objetivos de ingresos y GPM. Proporcionar recomendaciones y ejecutar estrategias para licitación, copia publicitaria, estructuración de campañas, orientación, creatividad y otras facetas del manejo de inventario. gestionar una estrategia de pruebas creativas de alta velocidad en asociación con el diseño para asegurarnos de que estamos mejorando cada mes y evolucionando junto a las tendencias y comportamientos de las redes sociales. Navegar eficazmente por la promoción de ofertas que tienen requisitos de cumplimiento y segmentación trabajando dentro de su esfera de influencia para generar resultados, independientemente de los obstáculos de conformidad. Ejecutir gestión de end-to-end de campaña social pagada, incluyendo asignación de presupuesto, oferta, análisis y optimización de rendimiento y KPI para asegurarse de cumplirse. Manténgase al día con las últimas tendencia y características en las principales plataformas de medios sociales. Demostrar eficacia en la creación de datos de plataformas que tengan un alto nivel de desempeño y objetivo mediante la administración de información, sin importar obstrucciones. Comprensión de las mejores prácticas creativas de marketing directo y experiencia en optimizar el rendimiento de la campaña de una manera calculada y metódica (creativa, copia del anuncio, página de destino) Experiencia demostrada en temas relacionados con la gestión de algoritmos sociales pagados y aprovechando soluciones técnicas para generar resultados significativos en el canal social pagado. Fuertes habilidades analíticas y experiencia con análisis de datos, atribución, implementación de anuncios y integración de plataformas. Experiencia en desarrollar estrategias, encontrar soluciones y comunicar resultados. Proficientes en Excel, Google Suite, Google Ads y Bing Ads Benefits En Gen Digital, estamos comprometidos a apoyar el bienestar y el crecimiento profesional de nuestros empleados. Nuestro paquete completo de beneficios para los miembros del equipo estadounidense incluye: Salud & Bienestar - Acceso a planes médicos, dentales y seguros profesionales, servicios de salud y cuentas de educación sanitaria (HSAs). Beneficios adicionales - Acceso a cuentas de gastos para viajeros, planes de asistencia legal, servicios de apoyo familiar y descuentos exclusivos para empleados. Gen se enorgullece de ser un empleador de igualdad de oportunidades, comprometido con la diversidad e inclusión. Basamos las decisiones de empleo en el mérito, experiencia y necesidades empresariales, sin considerar raza, color, origen nacional, edad, religión, sexo, embarazo, información genética, discapacidad, condición médica, estado civil, orientación sexual, identidad o expresión de género, estatus militar o veterano u otros factores ilegales.
GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy - earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.
As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates' expertise in financial empowerment with Gen Digital's cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.
As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you're empowered to be your authentic self, you're unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.
Ready to empower people to live richer, safer lives? Join GOBankingRates at Gen Digital today!
How We Work?
Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it's flexible enough to give you the space to do your best work.
For this role, we are only considering candidates who are able to commute to one of our hybrid office locations in New York City, Tempe, AZ, Mountain View, CA or Plano, TX.
Mission and Goals
We are looking for an innovative problem solver to join our growing Paid Media Team. The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) to achieve our quarterly goals against revenue and gross profit. As a Senior Media Buyer, Paid Social you will be reporting directly to the VP of Publisher Partnerships and Media. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background in using data to drive success.
Objectives
Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc. This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.
- Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
- Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
- Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
- Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are met.
- Stay up-to-date with the latest trends and features on major social media platforms.
- Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
- Use data to guide decisions and action in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
- 5+ years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page)
- Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads
At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
- Health & Wellness - Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).
- Financial Security - 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).
- Work-Life Balance - Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.
- Professional Development - Annual education reimbursement (up to $5,250) for job-related courses.
- Wellness Reimbursement - Up to $450 per year to cover fitness-related expenses.
- Additional Perks - Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. In Summary: GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives . The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) We are looking for an innovative problem solver to join our growing Paid Media Team . En Español: ¿Quiénes somos? GOBankingRates es una plataforma de contenido multimedia dinámica dedicada a empoderar a las personas para llevar vidas más ricas. Ofrecemos contenidos editoriales curados que cubren los seis principios clave de la alfabetización financiera: ganar, ahorrar, invertir, gastar, pedir prestado y proteger el dinero. Nuestra misión es proporcionar conocimientos expertos que den al lector la confianza para tomar decisiones financieras inteligentes hoy, mañana y durante años venideros. Como un orgulloso miembro de Gen Digital, líder mundial en seguridad digital, GOBankingRates está amplificando su impacto alineándose con una visión más amplia para crear un mundo digital seguro y empoderado. Nuestro estilo de trabajo híbrido nos da tiempo cara a cara para tener conversaciones creativas, reuniones significativas, tomar decisiones rápidas y construir relaciones. Y es lo suficientemente flexible como para darle el espacio para hacer su mejor trabajo. Para este papel, solo estamos considerando candidatos que puedan desplazarse a una de nuestras oficinas híbridas en la ciudad de Nueva York, Tempe, AZ, Mountain View, CA o Plano, TX. Misión y objetivos Estamos buscando un solucionador de problemas innovador para unirse a nuestro creciente equipo de medios pagados. Administrar sus presupuestos mensuales de medios pagados para garantizar que cumplan con los objetivos de ingresos y GPM. Proporcionar recomendaciones y ejecutar estrategias para licitación, copia publicitaria, estructuración de campañas, orientación, creatividad y otras facetas del manejo de inventario. gestionar una estrategia de pruebas creativas de alta velocidad en asociación con el diseño para asegurarnos de que estamos mejorando cada mes y evolucionando junto a las tendencias y comportamientos de las redes sociales. Navegar eficazmente por la promoción de ofertas que tienen requisitos de cumplimiento y segmentación trabajando dentro de su esfera de influencia para generar resultados, independientemente de los obstáculos de conformidad. Ejecutir gestión de end-to-end de campaña social pagada, incluyendo asignación de presupuesto, oferta, análisis y optimización de rendimiento y KPI para asegurarse de cumplirse. Manténgase al día con las últimas tendencia y características en las principales plataformas de medios sociales. Demostrar eficacia en la creación de datos de plataformas que tengan un alto nivel de desempeño y objetivo mediante la administración de información, sin importar obstrucciones. Comprensión de las mejores prácticas creativas de marketing directo y experiencia en optimizar el rendimiento de la campaña de una manera calculada y metódica (creativa, copia del anuncio, página de destino) Experiencia demostrada en temas relacionados con la gestión de algoritmos sociales pagados y aprovechando soluciones técnicas para generar resultados significativos en el canal social pagado. Fuertes habilidades analíticas y experiencia con análisis de datos, atribución, implementación de anuncios y integración de plataformas. Experiencia en desarrollar estrategias, encontrar soluciones y comunicar resultados. Proficientes en Excel, Google Suite, Google Ads y Bing Ads Benefits En Gen Digital, estamos comprometidos a apoyar el bienestar y el crecimiento profesional de nuestros empleados. Nuestro paquete completo de beneficios para los miembros del equipo estadounidense incluye: Salud & Bienestar - Acceso a planes médicos, dentales y seguros profesionales, servicios de salud y cuentas de educación sanitaria (HSAs). Beneficios adicionales - Acceso a cuentas de gastos para viajeros, planes de asistencia legal, servicios de apoyo familiar y descuentos exclusivos para empleados. Gen se enorgullece de ser un empleador de igualdad de oportunidades, comprometido con la diversidad e inclusión. Basamos las decisiones de empleo en el mérito, experiencia y necesidades empresariales, sin considerar raza, color, origen nacional, edad, religión, sexo, embarazo, información genética, discapacidad, condición médica, estado civil, orientación sexual, identidad o expresión de género, estatus militar o veterano u otros factores ilegales.