Golin is hiring: Director, Paid Media in New York

Overview Director, Paid Media at Golin Golin is seeking an energetic and accomplished Catalyst Director to lead integrated communications initiatives that make headlines and move markets. This role serves as the central hub of innovation, partnering with client teams to orchestrate PESO (Paid, Earned, Shared, Owned) campaigns that drive real business impact and cultural conversation. The Catalyst Director turns ambitious visions into remarkable realities, championing breakthrough thinking and delivering campaigns that exceed expectations and win awards. Role summary — Lead strategic PESO campaign program management, governance, reporting, optimization, client leadership, and operational excellence with a focus on integrated communications and award-winning outcomes. Responsibilities Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results. Turn strategic visions into action plans with clear wins, milestones, and meaningful impact metrics. Partner with client Communications and Marketing teams to weave PESO into broader initiatives. Present compelling campaign strategies to executive audiences, securing support for innovative approaches. Establish standardized operational processes including measurement frameworks, governance, and performance checkpoints for assigned projects. Develop and maintain performance monitoring systems using reporting tools, dashboards, and KPI analysis for paid, earned, shared, and owned media. Provide data-driven recommendations to optimize campaign effectiveness and resource allocation across Communications and Marketing initiatives. Create comprehensive performance reports demonstrating ROI and strategic impact of integrated efforts. Become the trusted strategic partner for clients, guiding decision-making and inspiring engagement through strategic counsel. Lead client presentations and strategy sessions that build momentum and buy-in for innovative approaches. Inspire and lead diverse teams of strategists, creatives, and digital experts, fostering collaboration and strong execution. Ensure brand consistency and integrated execution across PESO elements, aligning with client standards and narratives. What We’re Looking For Bachelor’s degree in Marketing, Communications, Business, or related field 7+ years of relevant experience in strategic communications and integrated marketing, preferably in large organizations or agencies Proven ability to manage fast-paced, multi-stakeholder projects with tight deadlines Strong understanding of PESO strategy and its role in reputation management and customer engagement Experience working in high-pressure, fast-moving environments with attention to detail Experience leading cross-functional teams through complex project execution Knowledge of performance metrics and KPIs for tracking and reporting across integrated campaigns Proficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation development Excellent client responsiveness and ability to address needs with timely solutions Strong communication skills with the ability to direct execution strategies and tactics Experience with Fortune 500 clients or corporate communications environments Background in both agency and in-house marketing/communications roles Familiarity with marketing automation, CRM systems, and advanced analytics platforms Professional certifications in project management (PMP) or digital marketing Experience in crisis communications and reputation management What We Offer Join Golin’s award-winning team and work with industry-leading professionals passionate about creating change that matters. At Golin, Catalysts are relationship builders who bring people together to deliver the best work for clients. As a Catalyst Director, you’ll champion smart strategies, advocate for innovative ideas, and lead a team of curious, talented professionals. Our Commitment To You Opportunities to work on award-winning campaigns Collaborative, inclusive culture with diverse perspectives Professional development and mentorship programs Competitive compensation and comprehensive benefits Flexible work arrangements and work-life balance Access to global resources across 50+ offices Why Work for Us We reward employees for creating the best work of their lives and offer a range of benefits to support well-being and growth. Salary Range: $94,000-$165,000 Equal Opportunity employer committed to creating an inclusive environment where all team members can thrive. Applicants of all backgrounds and experiences are welcome. If you require an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. #J-18808-Ljbffr In Summary: Golin is seeking an energetic and accomplished Catalyst Director to lead integrated communications initiatives that make headlines and move markets . This role serves as the central hub of innovation, partnering with client teams to orchestrate PESO (Paid, Earned, Shared, Owned) campaigns . En Español: El Director de Medios Pagados en Golin Golin está buscando un director catalisador energético y consumado para liderar iniciativas integradas de comunicaciones que hacen titulares y muevan los mercados. Este papel sirve como el centro central de la innovación, asociándose con equipos clientes para orquestar campañas PESO (Pago, Ganado, Compartido, Propiedad) que impulsen impacto empresarial real y conversación cultural. Desarrollar y mantener sistemas de monitoreo del rendimiento utilizando herramientas de informes, tableros de control y análisis de KPI para medios pagados, ganados, compartidos y propiedad. Proporcionar recomendaciones basadas en datos para optimizar la eficacia de las campañas y la asignación de recursos a través de iniciativas de Comunicación y Marketing. Crear informes de desempeño integrales que demuestren el ROI e impacto estratégico de los esfuerzos integrados. Convertirse en el socio estratégico confiable para los clientes, guiando la toma de decisiones e inspirador compromiso mediante asesoramiento estratégicos. Dirigir presentaciones de clientes y sesiones de estrategia que construyen impulso y compra-in para enfoques innovadores. Inspirar y dirigir equipos diversos de estrategas, creativos y expertos digitales, fomentando la colaboración y una ejecución sólida. Asegurar la coherencia de marca y la ejecución integrada entre elementos PESO, alineándose con estándares y narrativas del cliente. Lo que buscamos Licenciatura en Marketing, Comunicaciones, Negocios o campos relacionados 7+ años de experiencia relevante en comunicaciones estratégicas y marketing integrado, preferiblemente en grandes organizaciones u agencias Capacidad comprobada para gestionar proyectos acelerados e interlocutores con plazos ajustados Comprensión sólida de la estrategia PESO y su papel en el manejo de reputación y participación del cliente Experiencia trabajando en entornos de alta presión y rápido movimiento con atención al detalle Experimenta equipos transversales líderes a través de ejecución compleja de proyectos Conocimiento de métricas y KPI para rastrear y informar a lo largo de las empresas integradas Proficiencia con herramientas de gestión de proyectos (Airtable, Smartsheet, Asana), Google Workspace y desarrollo de presentaciones a nivel ejecutivo Excelente capacidad de respuesta al cliente y habilidad para abordar necesidades con los profesionales Con capacidades avanzadas para dirigir tácticas y soluciones de administración de negocios Experiencia profesional Enriquecerse en sistemas de gestión del mercadotecnia Otorga un conocimiento más amplio de los clientes en las campañas de comunicación y automatización de negocio Ofermedadías digitales y redes sociales. En Golin, Catalisadores son constructores de relaciones que reúnen a las personas para ofrecer el mejor trabajo para los clientes. Como Director catalista, defenderá estrategias inteligentes, abogará por ideas innovadoras y liderará un equipo de profesionales curiosos y talentosos. Nuestro compromiso con usted Oportunidades para trabajar en campañas galardonadas Cultura colaborativa e inclusiva con diversas perspectivas Programas de desarrollo profesional y tutoría Competición competitiva y beneficios integrales Arreglaciones flexibles de trabajo y equilibrio entre la vida laboral Acceso a recursos globales en más de 50 oficinas Por qué trabajar para nosotros Recompensamos a los empleados por crear el mejor empleo de sus vidas y ofrecemos una gama de beneficios para apoyar su bienestar y crecimiento.