Marketing/Promotion Specialist Senior Job at University of Kentucky in Lexington

Overview

The Gatton College of Business and Economics is searching for a Public Relations and Digital Content Manager. The Manager will create and manage strategic content for multiple platforms to promote research, news, events and major initiatives of the College including development, recruitment, and special projects across all platforms using the latest digital marketing strategies. Additionally, the position will develop and maintain a comprehensive multimedia marketing strategy for the college and set standards for distribution. The qualified candidate will display leadership, customer service, decision-making, innovation, and creativity.

About Gatton College

The Gatton College of Business and Economics is nearing its 100th anniversary. Over that time, we have been preparing principled leaders for the global economy, producing high quality, influential research, and supporting economic growth in Kentucky and beyond. Accredited by the AACSB, Gatton proudly offers a full range of undergraduate, graduate and professional business and economics degrees and certificates in both a face to face and online format. We are housed in a 220,000 square foot state-of-the-art facility where the college accommodates the fastest growing student enrollment on UK’s campus, reaching over 4,000 students in Fall 2022. Through teaching, research, and outreach, the Gatton College has a direct, tangible influence on the lives of Kentucky’s citizens and people around the world. We are looking for professionals who embody the College’s tagline of “Blue Means Business".

Skills / Knowledge / Abilities

• SEO Practics, Data analysis, Google Analysis or similar
• Social Studio

Responsibilities

• Create and manage strategic content for multiple platforms to promote research, news, events and major initiatives of the College, including development, recruitment, and special projects across all platforms.
• Develop and maintain a comprehensive multimedia marketing strategy for the college and set standards for distribution.
• Lead with leadership, customer service, decision-making, innovation, and creativity in daily work.

Qualifications

• Experience in Media Management and Multimedia Marketing, Social Media
• Experience in public relations/content marketing management (minimum 3 years)

Deadline to Apply

09/29/2025

Our University Community

We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.

The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

• * Do you have at least 3 years of public relations/content marketing management experience?
  • Yes
  • No
• * Please describe your experience managing social media platforms. (Open Ended Question)
• * Please describe your experience working with higher education stakeholders. (Open Ended Question)