Disney Parks and Resorts is hiring: Public Relations Manager in Bay Lake

Job Summary

As part of the Disney Experiences (DX) Global PR team, the Public Relations Manager is responsible for leading influencer programming in support of Disney Experiences. This role is part of a specialized bi-coastal team that works closely with partners across the segment to elevate stories among key advocates and content creators.

Responsibilities

• Drive influencer strategy for DX initiatives, including seasonal campaigns, new products, and target segments.
• Align with site/LOB teams on campaign/project objectives and creator deliverables. Design content-generating programming that\'s creative, engaging and tailored to influencers\' preferences.
• Manage activation planning and on-site hosting, identifying immersive creator content opportunities for individual experiences, meet-ups and large-scale events. Partner with Special Events on budget allocations.
• Conceptualize and execute segment-led tentpole programs, including Disney Creators Celebration.
• Cultivate relationships with creator contacts through proactive outreach, regular communication and, when applicable, on-site hosting.
• Identify influencers for potential engagement opportunities, evaluating authenticity, reputation, content quality, engagement metrics and alignment with Disney\'s brand.
• Report on campaign/project results and leverage data/metrics to provide valuable insights.
• Stay apprised of emerging social media features/trends and lean into platform-specific programming and content opportunities for target creators.

Required Qualifications

• Bachelor\'s degree in Communications, Public Relations, Journalism, Marketing or related field.
• 5+ years of relevant experience in communications/public relations and/or influencer marketing.
• Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
• Experience leading projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
• A strategic approach and flair for disruptive thinking, and a unique personal and professional perspective.
• A standout teammate who loves working collaboratively on projects and isn\'t afraid to share "blue sky" ideas.
• Experience monitoring communications programs and using data to inform strategy.
• Flexible, organized, and can balance multiple projects simultaneously, while paying close attention to detail.

Desired Qualifications

• An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences.
• Willingness and ability to work a flexible schedule as needed.

About Disney Experiences

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney\'s global consumer products operations include the world\'s leading licensing business; the world\'s largest children\'s publishing brands; one of the world\'s largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney\'s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business we call Disney Experiences.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.