Public Relations Manager Job at The Walt Disney Company (France) in Bay Lake

As part of the Disney Experiences (DX) Global PR team, the Public Relations Manager is responsible for leading influencer programming in support of Disney Experiences. This role is part of a specialized bi-coastal team that works closely with partners across the segment to elevate stories among key advocates and content creators.

Responsibilities

• Drive influencer strategy for DX initiatives, including seasonal campaigns, new products, and target segments.
• Align with site/LOB teams on campaign/project objectives and creator deliverables. Design content-generating programming that’s creative, engaging and tailored to influencers’ preferences.
• Manage activation planning and on-site hosting, identifying immersive creator content opportunities for individual experiences, meet-ups and large-scale events. Partner with Special Events on budget allocations.
• Conceptualize and execute segment-led tentpole programs, including Disney Creators Celebration.
• Cultivate relationships with creator contacts through proactive outreach, regular communication and when applicable, on-site hosting.
• Identify influencers for potential engagement opportunities, evaluating authenticity, reputation, content quality, engagement metrics and alignment with Disney’s brand.
• Report on campaign/project results and leverage data/metrics to provide valuable insights.
• Stay apprised of emerging social media features/trends and lean into platform-specific programming and content opportunities for target creators.

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.
• 5+ years of relevant experience in communications/public relations and/or influencer marketing.
• Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
• Experience leading projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
• A strategic approach and flair for disruptive thinking, and a unique personal and professional perspective.
• A standout teammate who loves working collaboratively on projects and isn’t afraid to share “blue sky” ideas.
• Experience monitoring communications programs and using data to inform strategy.
• Flexible, organized, and can balance multiple projects simultaneously, while paying close attention to detail.

Desired Qualifications

• An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences.
• Willingness and ability to work a flexible schedule as needed.