Senior SEM Specialist Job at Caesars Entertainment in Las Vegas

Overview

The Sr. Search Engine Marketing (SEM) Specialist plays an integral role in supporting the management, execution, and reporting of the Caesars search engine marketing channel. Reporting to the Director of Programmatic Media, this subject matter expert will oversee day-to-day campaign management and analysis of the Caesars SEM program's largest portfolio of accounts including strategy development, bid strategy optimization, budgeting, audience personalization, and performance reporting. The Sr. SEM Specialist will provide cross-functional support inside and outside of the organization to meet department goals of improved efficiency and revenue growth. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omnichannel marketing and a passion for continuous testing and optimization. Advanced project management, communication, and analytical skills are a must.

Key Job Functions

• Plan, manage and execute day-to-day search engine marketing campaigns across the enterprise including keyword research, budget management, bid strategy, ad copy/landing page testing
• Use web analytics and bid management tools to analyze performance and influence decisions
• Monitor search query reporting for ongoing campaign optimization
• Assist with tactical execution to improve the channel's scale and efficiency
• Responsible for weekly market-level budget pacing and monthly performance reporting and insights
• Develop and implement a monthly media testing schedule with published results for stakeholders
• Manage relationships with Caesars marketing teams and external partners to share performance insights
• Other duties as assigned

Education and/or Experience

• 3+ years of experience in paid search advertising (PPC) and digital tracking/analytics
• Google Ads Search certification

Qualifications

• Proficiency in Google Ads and Microsoft Ads required, direct experience with Search Ads 360, Kenshoo, Marin, or Google Campaign Manager preferred
• Prior experience managing both algorithmic and manual bidding strategies
• Passionate understanding of paid search with proven analytical ability to apply learnings
• Critical thinking and problem-solving enthusiast with immense attention to detail
• Strong data analysis, visualization, and reporting capabilities
• Ability to work in a fast-paced environment and meet assigned deadlines as required
• Ability to adapt to new circumstances and champion changes to support management goals
• Excellent communication skills, both written and verbal
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Proficiency in Google Ads Editor and Microsoft Ads Editor

About us

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars, Harrah's, Horseshoe and Eldorado brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.

Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.