Miltenyi Biotec
Executive Director, Marketing - US Biomedicine - Remote •PC 1478
Miltenyi Biotec, Atlanta, Georgia, United States, 30383
Overview
Your Tasks: This role will be responsible for building and leading the marketing function to support the successful launch and long-term commercialization of the company’s first CAR T-cell therapy. This individual will develop and execute the marketing strategy for this therapy, oversee brand positioning, drive market penetration, and establish a high-performing team. As a key member of the US Biomedicine leadership team, this position will contribute to the development and execution of commercial, operational, and launch plans, ensuring alignment with the company’s overall strategic objectives. This role will be both strategic and hands-on, requiring deep expertise in oncology, market dynamics, digital and tactical marketing, and customer engagement. The individual will build and develop the marketing organization, structure, and capabilities, ensuring seamless cross-functional collaboration with sales, market access, medical affairs, analytics, R&D, regulatory, finance, and other key functions. Beyond launch, this leader will be responsible for optimizing marketing strategies and driving brand performance to achieve continued growth and success. This position will report to the Chief Officer, North America Biomedicine.
Responsibilities
Brand Strategy & Execution: Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives. Lead annual brand plans with clear success metrics, budget requirements, and tactical execution. Define product positioning, messaging, and market segmentation to drive customer engagement and revenue growth. Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs. Define KPIs and use market insights to optimize tactics for impact.
Marketing Materials & Campaigns: Oversee the creation and deployment of HCP promotional materials for field sales. Develop marketing materials and campaigns across channels to reach customers. Develop and execute a digital media strategy to engage HCPs and patients/caregivers, enhancing education and awareness of CAR T-cell therapy.
Agency & Partner Management: Actively manage advertising agencies, establishing success metrics and formal assessments. Ensure marketing activities comply with Medical, Legal, and Regulatory guidelines. Foster collaboration between marketing and cross-functional partners (Medical Affairs, Account Management, Regulatory Affairs, Operations, etc.).
Cross-Functional Leadership & Collaboration: Serve on the Commercial Leadership Team, contribute to launch planning, commercialization, and operational strategy. Partner with sales, market access, medical affairs, and R&D to ensure alignment. Work with analytics and finance to ensure data-driven decisions and financial accountability.
Customer & Market Insights: Leverage oncology/hematology/KOL expertise and market access knowledge to inform go-to-market strategy. Develop customer engagement strategies to drive behavior change and brand adoption.
Communications & Training: Lead external communications with HCPs, patients, advocacy groups, and payers. Oversee internal and external training programs to equip commercial and field teams for effective engagement. Collaborate with US leadership to refine training initiatives that improve customer interactions and field execution.
Compliance & Operational Excellence: Ensure all marketing activities comply with policies, regulatory requirements, and industry best practices. Oversee promotional review processes and manage the marketing budget to fund high-impact initiatives.
Team Leadership & Organizational Development: Build and develop a high-performing marketing team, define structure and operating model, and provide coaching and development to foster collaboration, innovation, and accountability.
Qualifications
Bachelor’s (BA/BS) required; MBA/MPH/PharmD/PhD preferred.
Minimum of 12 years in the pharmaceutical/healthcare industry, with at least 8 years in progressive pharmaceutical marketing leadership.
Deep expertise in oncology, hematology, transplant, or cell therapy marketing preferred.
Proven track record of leading launch readiness, ideally in cell therapy, oncology, transplant, rare disease, or complex therapies.
Experience building and leading high-performing teams with strong people management skills.
Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.
Experience working with cross-functional teams (account management, market access, sales operations, insights/analytics, business development).
Existing relationships with key customers (KOLs, account leadership, academic societies) is a strong plus.
Other Information Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to walk, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear. The employee is required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must be able to handle more than one task at a time and work at a rapid pace while maintaining attention to detail.
Work Environment: This job is performed in a variety of facilities. Each person must have a home office environment that is temperature controlled. The role requires travel to visit customer sites and may be exposed to natural elements. Used research/clinical equipment may be handled, and strict SOPs and PPE must be worn.
Miltenyi Biomedicine, Inc. is an EO Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. Miltenyi Biomedicine, Inc. participates in E-Verify. Are you ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact – one breakthrough at a time. For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs. These developments have led to cutting-edge cell and gene therapies – transformative methods that mobilize the body’s own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions. Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the
Know Your Rights
notice from the Department of Labor.
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#J-18808-Ljbffr
Responsibilities
Brand Strategy & Execution: Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives. Lead annual brand plans with clear success metrics, budget requirements, and tactical execution. Define product positioning, messaging, and market segmentation to drive customer engagement and revenue growth. Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs. Define KPIs and use market insights to optimize tactics for impact.
Marketing Materials & Campaigns: Oversee the creation and deployment of HCP promotional materials for field sales. Develop marketing materials and campaigns across channels to reach customers. Develop and execute a digital media strategy to engage HCPs and patients/caregivers, enhancing education and awareness of CAR T-cell therapy.
Agency & Partner Management: Actively manage advertising agencies, establishing success metrics and formal assessments. Ensure marketing activities comply with Medical, Legal, and Regulatory guidelines. Foster collaboration between marketing and cross-functional partners (Medical Affairs, Account Management, Regulatory Affairs, Operations, etc.).
Cross-Functional Leadership & Collaboration: Serve on the Commercial Leadership Team, contribute to launch planning, commercialization, and operational strategy. Partner with sales, market access, medical affairs, and R&D to ensure alignment. Work with analytics and finance to ensure data-driven decisions and financial accountability.
Customer & Market Insights: Leverage oncology/hematology/KOL expertise and market access knowledge to inform go-to-market strategy. Develop customer engagement strategies to drive behavior change and brand adoption.
Communications & Training: Lead external communications with HCPs, patients, advocacy groups, and payers. Oversee internal and external training programs to equip commercial and field teams for effective engagement. Collaborate with US leadership to refine training initiatives that improve customer interactions and field execution.
Compliance & Operational Excellence: Ensure all marketing activities comply with policies, regulatory requirements, and industry best practices. Oversee promotional review processes and manage the marketing budget to fund high-impact initiatives.
Team Leadership & Organizational Development: Build and develop a high-performing marketing team, define structure and operating model, and provide coaching and development to foster collaboration, innovation, and accountability.
Qualifications
Bachelor’s (BA/BS) required; MBA/MPH/PharmD/PhD preferred.
Minimum of 12 years in the pharmaceutical/healthcare industry, with at least 8 years in progressive pharmaceutical marketing leadership.
Deep expertise in oncology, hematology, transplant, or cell therapy marketing preferred.
Proven track record of leading launch readiness, ideally in cell therapy, oncology, transplant, rare disease, or complex therapies.
Experience building and leading high-performing teams with strong people management skills.
Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.
Experience working with cross-functional teams (account management, market access, sales operations, insights/analytics, business development).
Existing relationships with key customers (KOLs, account leadership, academic societies) is a strong plus.
Other Information Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to walk, use hands to finger, handle, or feel, reach with hands and arms, talk, and hear. The employee is required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required include close vision, color vision, peripheral vision, depth perception and ability to adjust focus. Must be able to handle more than one task at a time and work at a rapid pace while maintaining attention to detail.
Work Environment: This job is performed in a variety of facilities. Each person must have a home office environment that is temperature controlled. The role requires travel to visit customer sites and may be exposed to natural elements. Used research/clinical equipment may be handled, and strict SOPs and PPE must be worn.
Miltenyi Biomedicine, Inc. is an EO Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. Miltenyi Biomedicine, Inc. participates in E-Verify. Are you ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact – one breakthrough at a time. For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs. These developments have led to cutting-edge cell and gene therapies – transformative methods that mobilize the body’s own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions. Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the
Know Your Rights
notice from the Department of Labor.
J-18808-Ljbffr
#J-18808-Ljbffr